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Categories Advertising, Marketing

Pizza Hut x IKEA SÄVA – Life-Size Version of Plastic “Tables” Found Inside Pizza Boxes

Posted on May 28, 2023May 28, 2023by Vejay Anand
ikea-pizza-hut-sava-table
If you've ever taken pizza to go, you may have seen a little table made of plastic called a "pizza saver" tucked away within the delivery box at the centre. IKEA, in conjunction w…
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Categories Advertising, Marketing

Nike Free Box – Thinking Inside the Box

Posted on May 27, 2023May 27, 2023by Vejay Anand
Nike free box
There are hundreds of improvements to running shoes that are provided to the market each year. Every once in a while, one of these upgrades offers a unique selling proposition. Th…
Continue reading "Nike Free Box – Thinking Inside the Box"
Categories Advertising, Marketing

Burger King’s Whopper Detour

Posted on May 25, 2023May 25, 2023by Vejay Anand
whopper-detour-direct-hed-page-2019
There were several issues with Burger King. Its mobile presence needed an overhaul to keep up with the growing popularity of mobile ordering, which was expected to be a …
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Categories Advertising, Marketing

The “Best Burger” and the “Best Fries” in an imPOSSIBLE menu!

Posted on May 24, 2023May 24, 2023by Vejay Anand
impossible combo
Incredibly, this menu has both the "best burger" and the "best fries"! On the same menu as the "best fries" is the "best burger"?Inconceivable, but not THAT improbable! In 2…
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Categories Advertising, Marketing

The Virality of the ALS Ice Bucket Challenge

Posted on May 21, 2023May 21, 2023by Vejay Anand
zuckerberg ice bucket challenge
The ALS Ice Bucket Challenge started as a fundraiser effort, but it rapidly became an Internet phenomenon and helped raise millions of dollars for the ALS Association, which funds…
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Categories Advertising, Marketing

Yellow Pages – The Logo, Line and Campaign

Posted on May 14, 2023May 15, 2023by Vejay Anand
Yellow pages old
In 1883, a printer in Cheyenne, Wyoming, US, working on a conventional telephone directory, ran out of white paper, so he used yellow paper instead. This is the origin of the "Yel…
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Categories Advertising, Marketing

Great Ads: Reebok – 25915 Days

Posted on April 22, 2023by Vejay Anand
Reebok-logo.png
The average lifespan is just 25,915 days, thus in honour of their bodies, Reebok is challenging its fans and followers with a campaign called "25,915 Days." The company's 2015 …
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Categories Advertising, Marketing

Apple – “Creativity Goes On” – Prolific Creative Activity During the Quarantine

Posted on April 22, 2023April 22, 2023by Vejay Anand
creativity-goes-on-video-thumb.jpg
"Creativity is just connecting things," Steve Jobs famously stated. He was especially praising how having a wide range of life experiences might inspire new ideas. Jobs believed t…
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Categories Advertising, Marketing

Iconic Ads: Heineken – Worlds Apart

Posted on April 14, 2023April 20, 2023by Vejay Anand
heineken-worlds-apart
Over the three years prior to 2016, Heineken's UK sales increased healthily. But the beer industry was facing some serious difficulties. Still, Heineken only had a 2.5% ma…
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Categories Advertising, Business, Marketing

Creation of Halitosis and the Success of Listerine

Posted on April 7, 2023April 7, 2023by Vejay Anand
listerine heritage
Humans have not had the best of breaths for years, and it has been shown that even in ancient times, people have attempted to address this issue. For instance, the Egyptians devel…
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Categories Advertising, Marketing

The Product Placement Evolution

Posted on March 30, 2023March 30, 2023by Vejay Anand
Katrina_Kaif_Classic bullet
Do you recall Katrina Kaif riding a Royal Enfield Bullet in the movie Zindagi Na Mile Dobara? While the term "product placement" may seem modern, it has a long history. Famous …
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Categories Advertising, Marketing

Iconic Campaigns – Unicef Tap Project

Posted on March 22, 2023March 23, 2023by Vejay Anand
tap project
David Droga was selected as one of 20 exceptional artists, scientists, and medical professionals by Esquire magazine for inclusion in their "best and brightest" edition in 2006. N…
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Categories Advertising, Marketing

The Estee Lauder Pink Ribbon Campaign – Beyond CSR

Posted on March 17, 2023March 17, 2023by Vejay Anand
breast cancer logo
October is Breast Cancer Awareness Month. Breast cancer is one of the most often diagnosed cancers in women, according to the World Health Organization. Given the prevalence of…
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Categories Advertising, Marketing

McDonald’s Happy Meal – Who Actually Created It?

Posted on March 11, 2023by Vejay Anand
Happy Meal
Almost everyone has fond recollections of McDonald's from their youth, and the Happy Meal is largely responsible for this. The legacy of joy and levity that the Happy Meal has lef…
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