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Categories Advertising

Royal Enfield – Bulleting to Success

Posted on January 31, 2023by Vejay Anand
royal enfield
George Townsend established a sewing needle manufacturing company in the English town of Redditch in 1851. After this, in 1882, his son started making bicycle components, includin…
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Categories Advertising

Weikfield – The Sweet Taste of Custard Led the Way

Posted on January 26, 2023January 26, 2023by Vejay Anand
weikfield
When Satpal Malhotra was a boy living in Rawalpindi, Pakistan, he lost his father and mother within a few years of each other, at the ages of 15 and 19, respectively. He was left …
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Categories Advertising

Gold Spot – The Uncola Which Had A Zing

Posted on January 25, 2023January 25, 2023by Vejay Anand
Gold Spot
In the late 1940s, when the Parle company, founded by the Chauhans, was thriving because of the popularity of its "Parle Gluco" glucose biscuits. The company then experimented wit…
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Categories Advertising

Why Burger King sponsored Stevenage F.C

Posted on January 20, 2023January 27, 2023by Vejay Anand
Showing 81 of 1328 media items burger-king-x-stevenage-fc
Following the 'Stevenage Challenge,' the League 2 club Stevenage became the most-played team in FIFA 20 Career Mode. At the start of the following 2019–20 season, Burger King beca…
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Categories Advertising, Marketing

Iconic Ads: Honda – Paper

Posted on January 18, 2023January 25, 2023by Vejay Anand
honda paper
Honda plays in the highly crowded and competitive automotive category. Over the years, it had seen its leadership position slowly erode as relatively younger brands like Kia and H…
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Categories Advertising, Business, General, Marketing

Ujala – 4 Drops to Success

Posted on January 18, 2023January 18, 2023by Vejay Anand
Ujala
Customers may credit Ujala's inventor, Moothedath Panjan Ramachandran, whose insistence on wearing spotless white garments every day is reported to have inspired the product's cre…
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Categories Advertising

Soap Wars – Surf, Nirma & Wheel

Posted on January 9, 2023January 9, 2023by Vejay Anand
nirma vs wheel
There was a time when fast-moving consumer goods (FMCG) businesses ruled the marketing landscape and HLL (Unilever) was the unchallenged ruler. Then, seemingly out of nowhere, Nir…
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Categories Advertising, Marketing

Iconic Ads: P&G – Thank You Mom

Posted on December 30, 2022January 2, 2023by Vejay Anand
Thank you mom
Procter & Gamble sought a strategy to reach their most important demographic of customers, moms. While the company's products are used on a daily basis by the majority of Amer…
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Categories Advertising, Marketing

The Tata Nano Flop

Posted on December 27, 2022December 28, 2022by Vejay Anand
Tata nano
Ratan Tata conceived the Tata Nano. He spotted a four-membered family riding a scooter in November 2003. It rained and the family managed and settled on the two-wheeler somehow. T…
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Categories Advertising, Marketing

Fluent Devices in Branding

Posted on December 8, 2022December 8, 2022by Vejay Anand
Got Milk Beyonce
Got Milk?, The Energizer Bunny,  Colonel Sanders, Ramesh & Suresh in 5 Star and  Mr Gulati at MDH. For some of them, and maybe all of them, when you read the list…
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Categories Advertising, Marketing

Iconic Ads: Patagonia – Don’t Buy This Jacket

Posted on December 3, 2022December 3, 2022by Vejay Anand
patagonia
Patagonia boldly took up a full-page ad in the Black Friday 2011 issue of The New York Times advising readers not to purchase their jackets. A note explaining why potential buyers…
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Categories Advertising, Marketing

Iconic Ads: Nike – Secret Tournament

Posted on December 2, 2022December 2, 2022by Vejay Anand
nike secret tournament
The creative team at Wieden & Kennedy met together in the summer of 2001 at the advertising agency's Amsterdam headquarters to discuss how they might condense the enchantment …
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Categories Advertising, Marketing

Iconic Ads: Amazon Echo – Alexa Loses her Voice

Posted on December 1, 2022December 1, 2022by Vejay Anand
alexa loses her voice
Alexa's standing as a top virtual assistant was being questioned. The commercial debuted when Alexa-enabled devices like the Amazon Echo were beginning to face more competition. G…
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Categories Advertising

Don’t Coerce, People Persuade Themselves

Posted on November 29, 2022November 30, 2022by Vejay Anand
people-persuade-themselves.
People may be convinced to act against their will, one of the biggest misunderstandings in the fields of sales and communication. It's as if they think they can convince people to…
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