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Advertising

Categories Advertising, Marketing

Iconic Ads: Carlton Draught – Big Ad

Posted on July 27, 2022July 27, 2022by Vejay Anand
carlton draught
In Australia, beer advertising was a funny niche. There was not much of a difference between various lagers in terms of flavour or ingredients, and regulators wouldn't let you tal…
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Categories Advertising, Marketing

Iconic Ads: Budweiser – Frogs

Posted on July 24, 2022July 24, 2022by Vejay Anand
budweiser Frogs
Anheuser-Busch wanted a new campaign for Bud that would "contemporize" the brand and make it more appealing to the twenty-one to thirty-year-old segment, and so in late summer 199…
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Categories Advertising, Podcasts

Santoor – Twacha Se Umar Ka Pata Hi Nahin Chalta!

Posted on July 18, 2022July 18, 2022by Vejay Anand
podcast
https://portfolio.mentza.com/portfolio/vejayanand/circles/22843 https://open.spotify.com/episode/7ihIqytdaf6raAwSpo65Y1?si=6eUKEWQ4S9GL80KTYiq0xA …
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Categories Advertising, General

Iconic Posters: Westinghouse – We Can Do It

Posted on July 16, 2022July 16, 2022by Vejay Anand
We can do it
During World War II, an American graphic designer, J. Howard Miller created posters for Westinghouse Electric's internal War Production Coordinating Committee in 1942, and they we…
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Categories Advertising, Marketing

Iconic Ads: Axe – Getting Dressed

Posted on July 6, 2022by Vejay Anand
axe effect getting dressed
Nick Gill remembers the conceptualization and production of the iconic advertising film. The Axe Effect was a long-running and successful BBH campaign. A classic example of BBH…
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Categories Advertising, Marketing

Iconic Ads: Volvo Trucks – Epic Split

Posted on July 5, 2022July 11, 2022by Vejay Anand
Volvo epic split
Up until 2011, Volvo Trucks' launch marketing followed a more conventional strategy—public relations, social media, YouTube videos, and printed promotional materials were all meth…
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Categories Advertising, Marketing

Iconic Ads: Axe – Chocolate Man

Posted on July 3, 2022by Vejay Anand
Axe dark temptation
As a young man gets ready in the restroom, the 60-second advertisement begins. When he uses the spray, he is instantly transformed into a chocolate man. The song Sweet Touch of Lo…
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Categories Advertising, Marketing

Iconic Ads: Pepsi – Cindy Crawford (& the Diet Coke and Diet Pepsi spinoffs)

Posted on July 3, 2022July 6, 2022by Vejay Anand
Cindy-Crawford-Super-Bowl-Pepsi-Ad
Lee Garfinkel remembers how one idea inspired a series for 3 different brands. The concept of an innocent kid watching a sexy fashion model or actress drink a Pepsi started out…
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Categories Advertising, Marketing

Iconic Ads: Federal Express – Fast Talking Man

Posted on July 2, 2022July 2, 2022by Vejay Anand
old fedex logo
Advertising and the agencies responsible for its development have helped to build a number of well-known businesses. Fred Smith, the company's founder and CEO, has confided that "…
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Categories Advertising, Podcasts

Pepsi – Nothing Official About It

Posted on July 1, 2022July 1, 2022by Vejay Anand
podcast
A look at the first significant ambush marketing exercise in India between the Cola giants https://portfolio.mentza.com/portfolio/vejayanand/circles/22015 https://open.spot…
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Categories Advertising, Podcasts

Raymond’s – The Complete Man

Posted on July 1, 2022July 1, 2022by Vejay Anand
podcast
‘The Complete Man’ was a metrosexual, caring, loving, family man, who was a far cry from the way males were represented in the 70s & 80s. Here is the story behind the crea…
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Categories Advertising, Podcasts

Jenson & Nicholson – Whenever You See Colour, Think Of Us

Posted on July 1, 2022July 6, 2022by Vejay Anand
podcast
A peek into the making of the line and the extremely successful advertising campaign https://portfolio.mentza.com/portfolio/vejayanand/circles/20496 https://open.spotify.co…
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Categories Advertising, Marketing

Iconic Ads: BBC Sport – 2018 Football World Cup Trailer

Posted on July 1, 2022July 1, 2022by Vejay Anand
2018 World Cup BBC 1
It was September 2017 when BBC Creative, the corporation's in-house creative firm, issued a call for 2018 World Cup-related concepts. Edward Usher and Xander Hart, two members of …
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Categories Advertising, Marketing

Iconic Ads: Shiseido- High School Girls

Posted on June 29, 2022June 29, 2022by Vejay Anand
shiseido
A new ad campaign for Shiseido was needed in 2015 that would appeal to young people and show that make-up can be fun. For a cosmetics firm, this wasn't a unique request, but the i…
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