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Categories Advertising

Forgotten Brands – LML Scooters

Posted on July 22, 2023July 22, 2023by Vejay Anand
lml 1
Brothers Rishab Kumar Lohia and Gopal Chandra Lohia started the company that bears their names, Lohia Machines Limited. The firm collaborated technically with ARCT France to pr…
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Categories Advertising, Business, General, Marketing

Forgotten Brands – Binaca & Binaca Geet Mala

Posted on June 9, 2023June 14, 2023by Vejay Anand
binaca flouride
Offering freebies has always been a successful marketing strategy for moving merchandise. The impact of 'free ' on consumers' thinking was starting to become clear to marketers in…
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Categories Advertising, Marketing

Forgotten Brands – Forhans

Posted on June 8, 2023June 8, 2023by Vejay Anand
Forhans
Origin After finishing dental school in Denver, Richard Joseph Forhan (1866-1965) worked as a dentist in the city for 18 years. In 1913, Forhan established his own dentifrice f…
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Categories Advertising, Marketing

Iconic Ads: Burger King – Subservient Chicken

Posted on June 6, 2023June 7, 2023by Vejay Anand
subservient-chicken.jpeg
At first, the campaign's focus was squarely on television ads. Advertising agency Crispin Porter + Bogusky came up with the idea of a giant chicken man being told to carry out var…
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Categories Advertising, Marketing

Spotify – ‘There’s A Playlist For That’

Posted on June 4, 2023June 4, 2023by Vejay Anand
spotify
Spotify debuted in India in 2019. The company's goal was to provide customers with highly tailored, localised and contextualised experiences which were personal While Spot…
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Categories Advertising, Marketing

Pizza Hut x IKEA SÄVA – Life-Size Version of Plastic “Tables” Found Inside Pizza Boxes

Posted on May 28, 2023May 28, 2023by Vejay Anand
ikea-pizza-hut-sava-table
If you've ever taken pizza to go, you may have seen a little table made of plastic called a "pizza saver" tucked away within the delivery box at the centre. IKEA, in conjunction w…
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Categories Advertising, Marketing

Nike Free Box – Thinking Inside the Box

Posted on May 27, 2023May 27, 2023by Vejay Anand
Nike free box
There are hundreds of improvements to running shoes that are provided to the market each year. Every once in a while, one of these upgrades offers a unique selling proposition. Th…
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Categories Advertising, Marketing

Burger King’s Whopper Detour

Posted on May 25, 2023May 25, 2023by Vejay Anand
whopper-detour-direct-hed-page-2019
There were several issues with Burger King. Its mobile presence needed an overhaul to keep up with the growing popularity of mobile ordering, which was expected to be a …
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Categories Advertising, Marketing

The “Best Burger” and the “Best Fries” in an imPOSSIBLE menu!

Posted on May 24, 2023May 24, 2023by Vejay Anand
impossible combo
Incredibly, this menu has both the "best burger" and the "best fries"! On the same menu as the "best fries" is the "best burger"?Inconceivable, but not THAT improbable! In 2…
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Categories Advertising, Marketing

The Virality of the ALS Ice Bucket Challenge

Posted on May 21, 2023May 21, 2023by Vejay Anand
zuckerberg ice bucket challenge
The ALS Ice Bucket Challenge started as a fundraiser effort, but it rapidly became an Internet phenomenon and helped raise millions of dollars for the ALS Association, which funds…
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Categories Advertising, Marketing

Yellow Pages – The Logo, Line and Campaign

Posted on May 14, 2023May 15, 2023by Vejay Anand
Yellow pages old
In 1883, a printer in Cheyenne, Wyoming, US, working on a conventional telephone directory, ran out of white paper, so he used yellow paper instead. This is the origin of the "Yel…
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Categories Advertising, Marketing

Great Ads: Reebok – 25915 Days

Posted on April 22, 2023by Vejay Anand
Reebok-logo.png
The average lifespan is just 25,915 days, thus in honour of their bodies, Reebok is challenging its fans and followers with a campaign called "25,915 Days." The company's 2015 …
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Categories Advertising, Marketing

Apple – “Creativity Goes On” – Prolific Creative Activity During the Quarantine

Posted on April 22, 2023April 22, 2023by Vejay Anand
creativity-goes-on-video-thumb.jpg
"Creativity is just connecting things," Steve Jobs famously stated. He was especially praising how having a wide range of life experiences might inspire new ideas. Jobs believed t…
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Categories Advertising, Marketing

Iconic Ads: Heineken – Worlds Apart

Posted on April 14, 2023April 20, 2023by Vejay Anand
heineken-worlds-apart
Over the three years prior to 2016, Heineken's UK sales increased healthily. But the beer industry was facing some serious difficulties. Still, Heineken only had a 2.5% ma…
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