Blog

Consumers are rethinking pet nutrition through ingredients. This shift is redefining how pet food brands win trust and drive growth.

Brands don’t break under backlash; they reveal their true identity. Lessons from various brands on turning crisis into clarity.

Gen Z aren’t hard to market to – they’re hard to deceive. What Indian brands must unlearn to earn the trust of 380 million consumers who can spot a fake in seconds.

AI in marketing has moved from experiment to essential. Indian brands need to navigate adoption, integration, creativity, and AI literacy in 2026.

Indian FMCG brands must rethink social media strategy. Legacy players need to move from TV-led thinking to social-first marketing to stay relevant and competitive.