- Learnings From The Apple Newton Flop
Multiple factors contributed to the failure of the Apple Newton. Most parts of a the ecosystem has to align to make a product a success.
- The Super Bowl Half Time Phenomenon – Why Artists Perform Free
The NFL gets an outstanding artist to perform for free and in return, the artist gets multiple opportunities to grow
- Customer Personas: The Marketing Implications
By developing detailed customer personas, businesses can tailor their marketing strategies, product offerings, and customer experiences to better meet the needs of their target audience.
- Unforgotten Brands – Emami
Emami exemplifies the potential of Indian enterprises and their ability to compete with MNCs. It has grown brands to unprecedented success
- Unforgotten Brands: MRF
This Indian tyre company has become a successful multinational thanks to the vision of its founder and his successors