- Hindsight Bias – Seeing Unpredictable Events as PredictableThis describes the propensity for individuals to attribute more predictability to future occurrences than is really the case.
- Pizza Hut x IKEA SÄVA – Life-Size Version of Plastic “Tables” Found Inside Pizza BoxesPizzaHut and IKEA collaborated on a pizza with IKEA’s famed meatballs and a life-size replica of the miniature table that comes in pizza boxes called säva.
- Nike Free Box – Thinking Inside the BoxThere are hundreds of improvements to running shoes that are provided to the market each year. Every once in a while, one of these upgrades offers a unique selling proposition. Throughout its history, Nike has held several events like this. Then there came the Nike Free 5.0, which is the sneaker with the greatest flexibility …
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- Burger King’s Whopper DetourMobile geofencing directed users away from McDonald’s and promoted Burger King’s newly updated app’s order-ahead capabilities.
- The “Best Burger” and the “Best Fries” in an imPOSSIBLE menu!In June 2021, with the help of the delivery service Rappi, Burger King sold its first-ever Whopper combination meal, which included a Whopper and a side of McDonald’s fries.