- Brandalism – anti-advertising
The anti-advertising movement known as “brandalism” employs artistic activism and subvertising to challenge corporate advertising by replacing it with parodies or spoofs.
- Iconic Ads: Skoda – Cake
Creating and building an edible Skoda Fabia car made completely from confectionary was a unique way of showing the car’s new features
- Iconic Ads: Reebok – Field of Dreams
The film plays on the fact that even celebrities like to imagine they are in the boots of their favourite footballers
- When to Pivot a Brand
Changes cause pivots. Growth might indicate whether a brand should shift. If you can’t expand or scale, pivot.
- “Made In” is more important than ever.
Consumers’ opinions of a product are influenced by the country of origin. This is to lessen the risks connected with making a purchase.