- Soft Power and Brands
Soft power may build stronger connections with stakeholders and customers and increase their influence and reputation
- How NASA Made Tang Popular
For good reason, Tang will forever be linked with NASA. American astronauts brought it on board with them on their first human flights.
- Taylor Swift: Musician – Excellent; Businesswoman – Par Excellence
The pop phenomenon is doing a lot of smart things; everything seems right and is generating a tonne of money.
- Renaming An Established Brand
A change in brand name could be justified if the company’s strategic emphasis shifts away from traditional markets
- The Implications of Power Distance Index
When applied to a company, society, or country, the power distance index reveals how money and power are distributed throughout the people.