Novel proteins could transform pet nutrition in India. But will Indian pet parents pay a premium for alternative proteins, and what will drive adoption?
Pet wellness is moving beyond basic nutrition as pet parents worldwide seek personalised, preventive and science-backed solutions. India is developing its own version of this global shift.
As Indian pet parents become more informed, “science-backed” may no longer be enough. The next competitive advantage for pet food and supplement brands could be the ability to prove efficacy, demonstrate measurable outcomes and turn evidence into trust.
The future of pet branding may go beyond nutrition and wellness. For Indian pet brands, social responsibility, animal welfare and sustainability could become powerful sources of differentiation and consumer trust.
Inflation is putting pressure on pet owners across the world. But India’s growing community of pet parents may respond very differently. Here’s why the future of the pet industry may depend more on emotional bonds than on rising costs.