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The anti-advertising movement known as “brandalism” employs artistic activism and subvertising to challenge corporate advertising by replacing it with parodies or spoofs.

Creating and building an edible Skoda Fabia car made completely from confectionary was a unique way of showing the car’s new features

The film plays on the fact that even celebrities like to imagine they are in the boots of their favourite footballers

Changes cause pivots. Growth might indicate whether a brand should shift. If you can’t expand or scale, pivot.

Consumers’ opinions of a product are influenced by the country of origin. This is to lessen the risks connected with making a purchase.