Brand rivalries can turn ordinary competition into compelling content. Explore how Airtel, Jio, Zomato, Swiggy, Apple, Samsung, Pepsi and Burger King use competitive dynamics to capture consumer attention.
Why do consumers reject products they know are useful? Discover how brands can overcome disgust, stigma and unfamiliarity and make uncomfortable products desirable.
Why do consumers hate breaking a streak? Explore the psychology of consumer streaks, how they influence habits and loyalty, and what Indian brands can learn from them.
South Korean brands are redefining brand building by turning products into immersive worlds of culture, experience, participation and community. Here is what marketers can learn from the Korean model.