- Flipping the Script: How Brands Turned Their Biggest Problems into Profits
Your greatest serious challenge right now can turn out to be your most significant achievement tomorrow.
- Building a Movement, Not Just a Brand
Brands that are the most successful do not just sell products; rather, they sell values, faith, and actions.
- From Boring to Billion-Dollar Brands: The Power of Bold Marketing
Even if your product lacks excitement, your marketing should never fall flat.
- Less Choice, More Profits: How Brands Win by Simplifying Decisions
If you offer too many choices, you’re slowing down your customers and losing sales. Because when you reduce choices, you increase conversions.
- When Growth Stalls, Change Your Customer— Not Your Product
For growth, a new product is not necessarily where it comes from. There are times when it is necessary to identify the right demographic.