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Bollywood heroes have evolved in response to the aspirations, struggles, and dreams of the common man in India.

Darth Vader’s narrative shows the dangers of fear-based leadership, lack of empathy for authority, and the disregard for mentoring and teamwork. 

Durex has been a leader in the field of sexual wellness education since it launched its first commercial for a condom in 1970. But getting it into India, a country with rich cultural diversity and a reputation for conservatism, was no picnic. Shattering boundaries with humour In a culture where discussing sex and contraception is …

Continue reading “Durex: Sex & Sensibilties”

“Survival of friendliest” presents a convincing substitute for the conventional “survival of the fittest” storyline

Biocon, has gone on to make significant contributions to the biotech industry both in India and globally