Blog
- The Claim vs. The Commitment: Why Your USP Is Not Your Brand PromiseMany brands confuse their USP with their Brand Promise. Discover the crucial difference and why both are essential for long-term growth.
- The Strange Contradiction of Technology: We Want Democratisation, But We Still Crave SpecialistsTechnology has democratised access to powerful tools, but humans still seek specialists. Explore why expertise, judgement, and trust remain invaluable in the AI era.
- Unforgotten Brands: Melody ChocolatesThe story of Melody begins not in 1983 but in 1929. Parle Products Pvt. Ltd., founded in 1929 by the Chauhan family and headquartered in Mumbai, has built its legacy on mass-market food products that combine affordability with wide distribution. It began producing biscuits in 1939 under the brands Parle Glucose and Parle Monaco, which …
Continue reading “Unforgotten Brands: Melody Chocolates” - The Royal Pop Is Not a Watch. It Is a Mood. How Swatch and Audemars Piguet built the Labubu of horologyThe Royal Pop transformed a luxury watch into a cultural collectible. How Swatch and Audemars Piguet used hype, scarcity, Gen Z identity, and drop culture to redefine modern horology.
- What the Pokémon Brand Machine Can Teach Marketers.What the Pokémon brand machine teaches marketers: 10 lessons on brand systems, collectibility, nostalgia, and community, with Indian business examples.