Pets

A few years ago, pet care in India was simple—homemade food, a bowl of milk, and maybe a quick visit to the vet when necessary. Fast forward to today, and pets are no longer just …

The pet care industry in India is booming. With over 30 million pet parents and an estimated ₹7,500 crore (₹75 billion) market size, the sector is experiencing rapid growth. From …

As pet obesity continues to rise, pet food companies have a unique opportunity to address this growing concern by learning from the human food industry. Drawing insights from how …

People frequently admire animals for certain traits that make them "better" than humans, but this is a subjective judgment. Animals have characteristics people admire for being no…

The Indian pet food market is experiencing significant growth, driven by factors like increasing pet ownership, rising disposable incomes, and changing consumer attitudes towards …

Despite their apparent similarities, humanisation and anthropomorphism have different but complementary effects on the pet products business, especially on the creation and promot…

Anthropomorphism, which refers to assigning human characteristics and feelings to animals, is commonly observed among those who keep pets. This inclination influences the percepti…

The snacking craze and the increasing focus on practicality in pet items are two examples of consumer behaviours that can make their way into the pet industry. The surge i…

The surge in human urbanisation has significantly impacted pet ownership trends in India. With over half of the global population residing in urban areas by 2007, and the number c…

Co-writer: Ravi Teja Mandapaka The trend of humanizing pets has been gaining momentum in recent years, and it's more than just a fad. The trend reflects a significant shift in …

Rising pet ownership in Asia has spurred the region's pet care industry to expand fast. While the popularity of smaller pets was on the rise before the epidemic, it skyrocketed af…

Since I know a little about science, I can understand many of the scientific terms used to describe my pet's epilepsy medication. I observe individuals, especially in online forum…

"Animals may teach us invaluable lessons about ourselves, which may be their most incredible gift." Author: Nick Trout As a dog parent and dog lover, I couldn't pass up this ch…

Many of the same trends that have been prevalent in the pet food market over the previous few years are still widely prevalent today. Premiumization and humanization, two related …