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Pets

Categories Business, Pets

Why India’s Pet Care Industry is Going to Get Bigger

Posted on June 1, 2025June 1, 2025by Vejay Anand
A few years ago, pet care in India was simple—homemade food, a bowl of milk, and maybe a quick visit to the vet when necessary. Fast forward to today, and pets are no longer just …
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Categories Business, Marketing, Pets

What Today’s Pet Parents Really Want!

Posted on February 1, 2025February 2, 2025by Vejay Anand
The pet care industry in India is booming. With over 30 million pet parents and an estimated ₹7,500 crore (₹75 billion) market size, the sector is experiencing rapid growth. From …
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Categories Marketing, Pets

From Plates to Bowls: What Pet Food Brands Can Learn from Human Weight Management Trends

Posted on December 15, 2024December 17, 2024by Vejay Anand
As pet obesity continues to rise, pet food companies have a unique opportunity to address this growing concern by learning from the human food industry. Drawing insights from how …
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Categories General, Pets

Why Animals Outshine Humans: Lessons in Loyalty, Simplicity, and Unconditional Love

Posted on November 18, 2024November 19, 2024by Vejay Anand
People frequently admire animals for certain traits that make them "better" than humans, but this is a subjective judgment. Animals have characteristics people admire for being no…
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Categories Business, Pets

Growth Areas in the Indian Pet Food Market

Posted on October 27, 2024March 28, 2025by Vejay Anand
dog food.jpg
The Indian pet food market is experiencing significant growth, driven by factors like increasing pet ownership, rising disposable incomes, and changing consumer attitudes towards …
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Categories Business, Marketing, Pets

Humanisation Vs. Anthropomorphism in Pets

Posted on August 28, 2024August 29, 2024by Vejay Anand
six dogs
Despite their apparent similarities, humanisation and anthropomorphism have different but complementary effects on the pet products business, especially on the creation and promot…
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Categories Pets

Anthropomorphism With Pets

Posted on July 30, 2024July 31, 2024by Vejay Anand
What-is-Anthropomorphism-
Anthropomorphism, which refers to assigning human characteristics and feelings to animals, is commonly observed among those who keep pets. This inclination influences the percepti…
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Categories Business, Pets

Pets Snacks And Human Snacking Trends

Posted on April 30, 2024May 2, 2024by Vejay Anand
cookies
The snacking craze and the increasing focus on practicality in pet items are two examples of consumer behaviours that can make their way into the pet industry. The surge i…
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Categories Business, Pets

Impact of Urbanisation on India’s Pet Care Market

Posted on April 4, 2024April 4, 2024by Vejay Anand
petcare-and-urbanization.jpeg
The surge in human urbanisation has significantly impacted pet ownership trends in India. With over half of the global population residing in urban areas by 2007, and the number c…
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Categories Business, Marketing, Pets

Human-Inspired Pet Trends: A Revolution in Pet Food and Grooming Industries

Posted on January 14, 2024January 22, 2024by Vejay Anand
Pet Supplies and Small Dog.jpeg
Co-writer: Ravi Teja Mandapaka The trend of humanizing pets has been gaining momentum in recent years, and it's more than just a fad. The trend reflects a significant shift in …
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Categories Business, Pets

Getting Catty – The Growth of Pet Cats

Posted on November 2, 2023November 2, 2023by Vejay Anand
cat and human
Rising pet ownership in Asia has spurred the region's pet care industry to expand fast. While the popularity of smaller pets was on the rise before the epidemic, it skyrocketed af…
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Categories Advertising, Marketing, Pets

Misplaced Concerns Affecting Pet Food

Posted on October 22, 2023October 22, 2023by Vejay Anand
grain free pet food
Since I know a little about science, I can understand many of the scientific terms used to describe my pet's epilepsy medication. I observe individuals, especially in online forum…
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Categories General, Pets

Doggone! What My Furry Kids Taught Me

Posted on September 3, 2023September 3, 2023by Vejay Anand
watching
"Animals may teach us invaluable lessons about ourselves, which may be their most incredible gift." Author: Nick Trout As a dog parent and dog lover, I couldn't pass up this ch…
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Categories General, Pets

Micro Trends in Pet Food

Posted on April 26, 2023April 26, 2023by Vejay Anand
petfood trends
Many of the same trends that have been prevalent in the pet food market over the previous few years are still widely prevalent today. Premiumization and humanization, two related …
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