Open any premium pet food bag today, and the front panel screams "protein". Real chicken. Grass-fed lamb. Wild-caught salmon. Nobody puts the antioxidant blend on the front of the…
For years, the Indian pet industry has run on one assumption: the dog owns the home, and the cat is an afterthought. Walk into any pet store in Bengaluru, Mumbai or Delhi, and the…
India's pet industry is growing rapidly, but the real story is not about dogs, cats, food, toys, or supplements. It is about a generation that is redefining what family means.
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Most pet wellness brands in India still plan around a single buyer persona: the "aware urban pet parent". That shorthand is convenient and increasingly wrong. A behavioural lens, …
Nutrition labels for dogs. Cold-pressed treats for cats. Probiotic chews that sound like they belong in a wellness clinic, not a pet store. India's pet food shelf has quietly begu…
Five years ago, the world adopted pets at a pace it had never seen before. In the United States alone, nearly one in five households brought home a new pet during the COVID-19 cri…
A consulting firm tracking the American pet category recently released a figure that surprised even people within the industry: the pet wellness market, when measured properly, ha…
For years, India’s new-age pet brands followed a familiar playbook: launch online, build a loyal D2C audience, control the narrative, and grow through digital marketing. That appr…
India’s petcare market is being quietly reshaped – not in pet shops or vet clinics, but on social media feeds.
According to recent industry observations, Millennials and Gen Z …
How Human Food Trends Are Redefining Pet Nutrition in India in 2026
Step into any modern Indian household, and you’ll see a quiet revolution underway-not in wardrobes, gadgets,…
When the world feels noisy and uncertain, Indians are finding calm — and connection — in the company of their pets.
Across Indian cities today, the signs are everywhere — from …
A quiet revolution is underway in India’s pet food industry — one inspired by our own health journeys. As more Indians embrace holistic wellness, clean eating, and functional nutr…
Over the past few decades, the pet food industry has undergone a remarkable transformation—shaped by rising urbanisation, the humanisation of pets, and increasing awareness about …
How Playful Kittens Sparked Joy, Adoption, and a Viral Moment
In the spring of 2014, a busy Los Angeles sidewalk hosted an unusual invitation: step into a sleek glass “therapy …
