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Business

Categories Business, General

Unforgotten Brands: Everest Spices

Posted on June 19, 2025June 19, 2025by Vejay Anand
The Everest journey began in the narrow lanes of South Bombay in a modest 200 sq. ft shop. Here, a young Vadilal Shah worked alongside his father, observing the meticulous care wi…
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Categories Business, General

What Is the “Right” Length? It Depends on the Medium

Posted on June 17, 2025June 17, 2025by Vejay Anand
Why are most pop songs, podcasts, movies, and even emails the length they are? It's not just about creativity—it's often about what the format allows, what the audience expects, a…
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Categories Business, General, Marketing

Is Your Packaging Customer-Centric Enough?

Posted on June 15, 2025June 15, 2025by Vejay Anand
In today's hypercompetitive landscape, packaging is no longer just a functional afterthought; it has become a strategic asset. It's a powerful touchpoint in the customer journey—o…
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Categories Business, General

Change Is Inevitable — So Is Reinvention

Posted on June 15, 2025June 15, 2025by Vejay Anand
Threats & competition can come from anywhere. In business, change isn’t a disruption—it’s the norm. Markets shift, technologies evolve, and consumer expectations transform…
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Categories Business, General

Unforgotten Brands: Cipla

Posted on June 14, 2025June 14, 2025by Vejay Anand
Cipla's journey began in 1935, when Dr. Khwaja Abdul Hamied, a chemist trained in Germany, established The Chemical, Industrial, and Pharmaceutical Laboratories in Mumbai. Deeply …
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Categories Business, General

Unforgotten Brands: Cello

Posted on June 13, 2025June 13, 2025by Vejay Anand
The story of Cello, one of India's most beloved household brands, began with a modest factory in Goregaon, Mumbai, equipped with just seven machines and 60 workers. Initially focu…
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Categories Business, General, Marketing

Unforgotten Brands: Ceat Tyres

Posted on June 9, 2025June 9, 2025by Vejay Anand
In the heart of Turin, Italy, a visionary named Virginio Bruni Tedeschi founded a company in 1924 that would go on to become one of the world's most recognisable tire brands. He c…
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Categories Business

Unforgotten Brands: Chitale

Posted on June 8, 2025June 8, 2025by Vejay Anand
When you bite into a crisp bakarwadi or savour a piece of mango burfi from Chitale Bandhu, you're not just enjoying a snack—you're tasting nearly a century of tradition, resilienc…
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Categories Business, Marketing

Unforgotten Brands: Medimix

Posted on June 8, 2025June 8, 2025by Vejay Anand
More than five decades ago, when modern medicine was booming and Ayurveda was still met with hesitation, a green bar of soap quietly entered Indian households—and it has remained …
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Categories Business, Marketing

Unforgotten Brands: Chandrika Soap

Posted on June 8, 2025June 8, 2025by Vejay Anand
In the 1940s, an Ayurvedic physician named C.R. Kesava Vaidyar was crafting something in the quiet town of Irinjalakuda, Kerala, soon become a household name—not just in India but…
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Categories Business, General

Unforgotten Brands: Krackjack

Posted on June 1, 2025June 4, 2025by Vejay Anand
In the heart of Vile Parle — long before it became one of Mumbai's bustling suburbs — stood a humble factory that would go on to shape India's snacking habits. This was the birthp…
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Categories Business, Marketing

Unforgotten Brands: Parle Monaco

Posted on June 1, 2025June 1, 2025by Vejay Anand
When you reach for a pack of Parle Monaco, you’re not just grabbing a salted cracker — you’re reaching into a legacy that spans nearly a century. This humble biscuit, now a staple…
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Categories Business, Pets

Why India’s Pet Care Industry is Going to Get Bigger

Posted on June 1, 2025June 1, 2025by Vejay Anand
A few years ago, pet care in India was simple—homemade food, a bowl of milk, and maybe a quick visit to the vet when necessary. Fast forward to today, and pets are no longer just …
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Categories Business, Marketing

From Cricket Icon to Cultural Legend: Can Virat Kohli Become Like Michael Jordan?

Posted on May 13, 2025May 13, 2025by Vejay Anand
Virat Kohli recently announced his retirement from Test cricket, a format that has shaped his stature as one of India's greatest cricketers. In the future, he plans to focus on…
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