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Business

Categories Business, Marketing

Abundant Rarity – Growing Luxury Brands

Posted on May 18, 2023by Vejay Anand
luxury brands
The luxury industry is an unusual one to work in. 'quality above quantity' and 'luxury is scarcity' are adages often bandied around. Two different luxury German automakers are …
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Categories Business, Marketing

Gatorade – Preventing Dehydration

Posted on May 11, 2023May 12, 2023by Vejay Anand
gatorade-logo-1.png
Dewayne Douglas, an assistant football coach at the University of Florida, met with a group of university scientists at the start of the 1965 summer season to discuss the bad impa…
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Categories Business

Inclusive Gaming – Microsoft’s X Box Adaptive Controller

Posted on May 9, 2023May 10, 2023by Vejay Anand
two-people-playing-with-the-xbox-adaptive-controller.jpg
Video games aren't only for passing the time; they're also a kind of escape. An escape from the rigours of daily life. Some people who are disabled identify themselves in large…
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Categories Business

Consumer – Retail Disruption Point

Posted on May 7, 2023May 7, 2023by Vejay Anand
retail disruption point
We bought new living room furniture. But we were at a loss for what to do with the existing ones. We went back home, logged online and ordered furniture, with a deal to take back …
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Categories Business, Marketing

LEGO Braille Bricks – Inclusive Play & Learning

Posted on May 2, 2023May 3, 2023by Vejay Anand
Lego-Braille-Bricks.
The colourful LEGO bricks are instantly recognizable. Children construct unique, dynamic structures out of interlocking shapes, whether they follow a predetermined pattern or not.…
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Categories Business, Marketing

The Inclusive Barbie Doll Collection

Posted on April 29, 2023April 29, 2023by Vejay Anand
barbie dolls
Mattel boasts they have "the market's most diverse doll line." Mattel is expanding its inclusive and diverse doll range with the introduction of a Barbie who has Down syndrome. …
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Categories Advertising, Business, Marketing

Creation of Halitosis and the Success of Listerine

Posted on April 7, 2023April 7, 2023by Vejay Anand
listerine heritage
Humans have not had the best of breaths for years, and it has been shown that even in ancient times, people have attempted to address this issue. For instance, the Egyptians devel…
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Categories Business, General

Hermes & The Kelly & Birkin Bag – History

Posted on March 26, 2023March 26, 2023by Vejay Anand
hermes logo
On January 10, 1801, in a little German village, Thierry Hermès entered the world. Thierry was the youngest of many brothers.  Tragically, Thierry would lose most of his rela…
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Categories Business, Marketing

Athletic Brewing – The Successful Non-Alcoholic Beer

Posted on March 25, 2023March 25, 2023by Vejay Anand
Athletic_Brewing_Company_Logo
Bill Shufelt earned his bachelor's degree in economics in 2005 and was a healthcare stock trader with Knight Capital in Jersey City. The billionaire Steve Cohen of Point72, a hedg…
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Categories Business, Marketing

Liquid Death – Canned Water!

Posted on March 23, 2023March 23, 2023by Vejay Anand
Liquid Death
A graphic designer and former Netflix creative director, Mike Cessario of Delaware, saw the Vans Warped Tour in 2009, and that experience sparked the idea for Liquid Death. He spo…
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Categories Business, Marketing

The Turnaround at Tiffany

Posted on March 10, 2023March 10, 2023by Vejay Anand
tiffany
Although the likes of Chanel, Hermès, and Loewe have flourished in Europe, the United States is home to just one luxury label: Tiffany & Co., established by jeweller Charles L…
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Categories Business, Marketing

Crocs – Ugly Success

Posted on March 6, 2023March 6, 2023by Vejay Anand
crocs logo
In 2002, three entrepreneurs—Scott Seamans, Lyndon Hanson, and George Boedbecker Jr.—conceived of Crocs. Boedbecker and Hanson had a connection from their time as undergraduates a…
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Categories Business, Marketing

Wills Cigarettes – Smoked Success

Posted on March 3, 2023March 6, 2023by Vejay Anand
wills-flake-filter.jpg
Henry O. Wills moved to Bristol from Salisbury in 1786 and, with the help of his business partner, Samuel Watkins, built a tobacco store on Castle Street. Wills, Watkins & Co.…
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Categories Business, General, Marketing

Saffola – The Healthy Alternative

Posted on February 21, 2023March 1, 2023by Vejay Anand
saffola
Back in the 1960s, doctors discovered that safflower oil was good for the heart because it contained a high concentration of polyunsaturated fatty acid. However, at the time, the …
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