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Business

Categories Advertising, Business, General, Marketing

Ujala – 4 Drops to Success

Posted on January 18, 2023January 18, 2023by Vejay Anand
Ujala
Customers may credit Ujala's inventor, Moothedath Panjan Ramachandran, whose insistence on wearing spotless white garments every day is reported to have inspired the product's cre…
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Categories Business, General, Marketing

A Brand That Made A Splash: Bisleri

Posted on January 18, 2023January 18, 2023by Vejay Anand
bisleri
On November 20, 1851, in Verolanuova, Italy, an Italian entrepreneur, inventor, and scientist named Signor Felice Bisleri established the Bisleri company. To begin with, Felice Bi…
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Categories Business, General

Limca – Lime & Lemoni

Posted on January 17, 2023by Vejay Anand
limca
Ramesh Chauhan of Parle contacted his friends at Duke's with the idea for a 'veri veri lime & lemoni' drink. He had asked for the recipe for their lemon drink, pledging not to…
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Categories Business, Marketing

How Red Bull Got Its Wings

Posted on January 15, 2023January 16, 2023by Vejay Anand
red bull
Chaleo Yoovidhya, a Thai entrepreneur from humble beginnings (son of poor Chinese immigrants), started TC Pharmaceuticals, which produced antibiotics in the 1960s. In 1970…
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Categories Business, General

Back From The Brink – Ray Ban

Posted on January 12, 2023by Vejay Anand
Ray Ban logo
John Jacob Bausch, a German immigrant, and Henry Lomb, an American investor, established Bausch & Lomb in New York in 1863. By the time World War One broke out, Bausch & L…
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Categories Business, Marketing

The ‘Shampoo in a Sachet’ Revolution

Posted on January 11, 2023January 12, 2023by Vejay Anand
shampoo sachets
An agriculturist named Chinni Krishnan also worked in the pharmaceutical industry. Poor kids wandering the streets with uncombed hair used to bother him. He envisioned a future wh…
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Categories Business, Marketing

How Ghari Did A Nirma on Nirma & Wheel

Posted on January 10, 2023January 11, 2023by Vejay Anand
ghari
The HUL brand Surf dominated the Indian market in the 1960s. While hundreds of disorganised players serviced the mass and mid-range markets, Surf specialised exclusively to the af…
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Categories Business, Marketing

Brand Niching – Smaller Audience, Better Returns

Posted on January 5, 2023January 5, 2023by Vejay Anand
niching
With tens of thousands of businesses in every possible field, the online market has never been more crowded. Despite the upsides, however, it's more complicated than ever to set y…
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Categories Business, Marketing

Jeff Johnson & Nike – The Successful Connection

Posted on January 2, 2023January 2, 2023by Vejay Anand
nike swoosh
CEO Phil Knight and Oregon head track coach Bill Bowerman founded Blue Ribbon Sports (BRS) in 1964. Initially, the firm distributed Onitsuka Tiger (now known as Asics) running sho…
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Categories Business, Marketing

Failure to Success – Gillette learnt the hard way in India

Posted on December 26, 2022December 26, 2022by Vejay Anand
gillette-guard-2
The Vector Flop One of the worst marketing campaigns in Indian history was launched by Gillette in 2002 when they introduced the Vector razor. That razor model had a plastic un…
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Categories Business, General, Marketing

More Choices. More Confusion. Less Conversion

Posted on December 19, 2022December 19, 2022by Vejay Anand
Too many choices
The more options a business gives its customers, the better, or so the thinking goes. For instance, they think that if they stocked 300 different kinds of shirts instead of just a…
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Categories Business, General

An Insult Resulted in the Lamborghini Vs Ferrari Rivalry

Posted on December 12, 2022December 12, 2022by Vejay Anand
ferrari vs Lamb
In 1963, Despite his success as a tractor maker, Ferruccio Lamborghini was dissatisfied with his choice of Ferrari. The clutch was too easy to disengage, in his opinion. He took a…
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Categories Business, Pets

Top 2023 Human Food Trends: Implications on Pet Food

Posted on November 25, 2022November 25, 2022by Vejay Anand
Pet-food-ingredients-and-kibble.jpg
Despite slowing economies around the world, a pandemic (which actually boosted sales), and rising prices, the pet food industry has grown steadily over the last few years. It's st…
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Categories Business, Marketing

The Commoditization of Products and Brands

Posted on November 10, 2022by Vejay Anand
commoditized
Commoditization makes it more difficult than it has ever been to maintain a lead over one's rivals. Commoditized goods, even in categories such as mobile phones, drinks, and soaps…
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