Business

Customers may credit Ujala's inventor, Moothedath Panjan Ramachandran, whose insistence on wearing spotless white garments every day is reported to have inspired the product's cre…

On November 20, 1851, in Verolanuova, Italy, an Italian entrepreneur, inventor, and scientist named Signor Felice Bisleri established the Bisleri company. To begin with, Felice Bi…

Ramesh Chauhan of Parle contacted his friends at Duke's with the idea for a 'veri veri lime & lemoni' drink. He had asked for the recipe for their lemon drink, pledging not to…

Chaleo Yoovidhya, a Thai entrepreneur from humble beginnings (son of poor Chinese immigrants), started TC Pharmaceuticals, which produced antibiotics in the 1960s. In 1970…

John Jacob Bausch, a German immigrant, and Henry Lomb, an American investor, established Bausch & Lomb in New York in 1863. By the time World War One broke out, Bausch & L…

An agriculturist named Chinni Krishnan also worked in the pharmaceutical industry. Poor kids wandering the streets with uncombed hair used to bother him. He envisioned a future wh…

The HUL brand Surf dominated the Indian market in the 1960s. While hundreds of disorganised players serviced the mass and mid-range markets, Surf specialised exclusively to the af…

With tens of thousands of businesses in every possible field, the online market has never been more crowded. Despite the upsides, however, it's more complicated than ever to set y…

CEO Phil Knight and Oregon head track coach Bill Bowerman founded Blue Ribbon Sports (BRS) in 1964. Initially, the firm distributed Onitsuka Tiger (now known as Asics) running sho…

The Vector Flop One of the worst marketing campaigns in Indian history was launched by Gillette in 2002 when they introduced the Vector razor. That razor model had a plastic un…

The more options a business gives its customers, the better, or so the thinking goes. For instance, they think that if they stocked 300 different kinds of shirts instead of just a…

In 1963, Despite his success as a tractor maker, Ferruccio Lamborghini was dissatisfied with his choice of Ferrari. The clutch was too easy to disengage, in his opinion. He took a…

Despite slowing economies around the world, a pandemic (which actually boosted sales), and rising prices, the pet food industry has grown steadily over the last few years. It's st…

Commoditization makes it more difficult than it has ever been to maintain a lead over one's rivals. Commoditized goods, even in categories such as mobile phones, drinks, and soaps…