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Business

Categories Business, General

When Technology Threatens the Old Guard: Should Innovation Be Legislated Away?

Posted on July 7, 2025July 8, 2025by Vejay Anand
Rapido has recently discontinued its two-wheeler ride services in Bangalore, leading to significant disruption for daily commuters who relied on the platform for affordable and qu…
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Categories Business, General

Unforgotten Brands: Exide

Posted on July 2, 2025July 2, 2025by Vejay Anand
Exide's global story began in 1888, when W.W. Gibbs, a forward-thinking entrepreneur in the energy space, founded the Electric Storage Battery Company (ESBC) in the United States.…
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Categories Business, General

Unforgotten Brands: Blue Dart

Posted on June 26, 2025June 26, 2025by Vejay Anand
In 1983, over a casual coffee in Mumbai, Clyde Cooper and Khushroo Dubash mulled over business ideas. They had no grand plans or deep pockets—just a sharp eye for market gaps. At …
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Categories Business, Marketing

Surviving the Q-Commerce Wave: How Kirana Stores Can Fight Back

Posted on June 25, 2025June 25, 2025by Vejay Anand
What Went Wrong for Kirana Stores For decades, India's kirana stores were the backbone of the country's retail ecosystem. These humble neighbourhood shops thrived on personal r…
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Categories Business, General

Unforgotten Brands: Everest Spices

Posted on June 19, 2025June 19, 2025by Vejay Anand
The Everest journey began in the narrow lanes of South Bombay in a modest 200 sq. ft shop. Here, a young Vadilal Shah worked alongside his father, observing the meticulous care wi…
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Categories Business, General

What Is the “Right” Length? It Depends on the Medium

Posted on June 17, 2025June 17, 2025by Vejay Anand
Why are most pop songs, podcasts, movies, and even emails the length they are? It's not just about creativity—it's often about what the format allows, what the audience expects, a…
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Categories Business, General, Marketing

Is Your Packaging Customer-Centric Enough?

Posted on June 15, 2025June 15, 2025by Vejay Anand
In today's hypercompetitive landscape, packaging is no longer just a functional afterthought; it has become a strategic asset. It's a powerful touchpoint in the customer journey—o…
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Categories Business, General

Change Is Inevitable — So Is Reinvention

Posted on June 15, 2025June 15, 2025by Vejay Anand
Threats & competition can come from anywhere. In business, change isn’t a disruption—it’s the norm. Markets shift, technologies evolve, and consumer expectations transform…
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Categories Business, General

Unforgotten Brands: Cipla

Posted on June 14, 2025June 14, 2025by Vejay Anand
Cipla's journey began in 1935, when Dr. Khwaja Abdul Hamied, a chemist trained in Germany, established The Chemical, Industrial, and Pharmaceutical Laboratories in Mumbai. Deeply …
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Categories Business, General

Unforgotten Brands: Cello

Posted on June 13, 2025June 13, 2025by Vejay Anand
The story of Cello, one of India's most beloved household brands, began with a modest factory in Goregaon, Mumbai, equipped with just seven machines and 60 workers. Initially focu…
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Categories Business, General, Marketing

Unforgotten Brands: Ceat Tyres

Posted on June 9, 2025June 9, 2025by Vejay Anand
In the heart of Turin, Italy, a visionary named Virginio Bruni Tedeschi founded a company in 1924 that would go on to become one of the world's most recognisable tire brands. He c…
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Categories Business

Unforgotten Brands: Chitale

Posted on June 8, 2025June 8, 2025by Vejay Anand
When you bite into a crisp bakarwadi or savour a piece of mango burfi from Chitale Bandhu, you're not just enjoying a snack—you're tasting nearly a century of tradition, resilienc…
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Categories Business, Marketing

Unforgotten Brands: Medimix

Posted on June 8, 2025June 8, 2025by Vejay Anand
More than five decades ago, when modern medicine was booming and Ayurveda was still met with hesitation, a green bar of soap quietly entered Indian households—and it has remained …
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Categories Business, Marketing

Unforgotten Brands: Chandrika Soap

Posted on June 8, 2025June 8, 2025by Vejay Anand
In the 1940s, an Ayurvedic physician named C.R. Kesava Vaidyar was crafting something in the quiet town of Irinjalakuda, Kerala, soon become a household name—not just in India but…
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