T. Sathish Kumar's father, who, with his brother, had launched a power loom unit in 1983 but sold it after three years due to poor performance, passed the entrepreneurial spirit o…
The hamlet of Punnaiyadi in the Indian state of Tamil Nadu is the site of Pitchai Rajagopal's birth on August 5, 1947. His mom, Mani Ammal, stayed at home while his dad, Pitchai N…
Hailing from a traditional Vysya family of rice merchants in Kolar Gold Fields, Karnataka, BA Lakshminarayana Setty wasn't destined for the traditional route. After …
After their father passed away in the 1950s, two brothers—ages 9 and 11—from a small village close to Coimbatore had little choice but to forego further education and find employm…
The snacking craze and the increasing focus on practicality in pet items are two examples of consumer behaviours that can make their way into the pet industry.
The surge i…
Nestled in the village of Utran, Jalgaon district in, Maharashtra, a family kitchen became the birthplace of a food processing giant.
In 1962, brothers Suresh and Prafful…
In 2006, Angela Ahrendts took the helm at Burberry, a brand steeped in heritage but facing an uncertain future. Despite its iconic trench coat and illustrious past, Burberry lacke…
A.D. Padmasingh Isaac's journey from a humble upbringing in Tamil Nadu's Nazareth town to the founder of Aachi Group, one of India's leading spice companies, is a remarkable tale …
Spotify's "Sound Tour" initiative stands out as an innovative and imaginative marketing campaign geared towards highlighting the vibrancy of Japanese culture and landscapes to its…
For many managers, the ability to move fast and arrive first in a new market is a prized competitive ability. This seems to be based on the notion that being first in a new market…
In the landscape of corporate battles, few skirmishes stand out quite like the clash between Paraguay's underdog, Mickey S.R.L., and the entertainment behemoth, Disney. Nestled wi…
Since the 1990s, Gillette, a subsidiary of Procter & Gamble, has been mailing razors to young men celebrating their 18th birthday. This year, the company has intensified its f…
To revitalize its brand perception and reconnect with Brazilian consumers during the holiday season, Coca-Cola launched a groundbreaking campaign in Brazil featuring a Black Santa…
Calvin Klein has a keen grasp of Twitter's engagement mechanics, which informs its strategy of mostly asking questions. Calvin Klein shook up their marketing strategy and unleashe…