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Marketing

Categories Advertising, Marketing

The Story Behind Father’s Day – And What It Teaches Us About Influence

Posted on June 24, 2025June 24, 2025by Vejay Anand
Not every holiday begins with ancient roots. Some holidays, such as Father's Day, emerged in recent history—not rooted in tradition but inspired by a compelling story. Father's…
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Categories Marketing

The Customer Is Not Always Right (And That’s Not a Crime)

Posted on June 22, 2025June 22, 2025by Vejay Anand
We've all heard it. The golden rule. The holy grail of business. "The customer is always right." Really? Tell that to the waiter who was blamed for the fish being "too fi…
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Categories Advertising, Marketing

Why Great Stories Stick — And What Brands Can Learn from the Movies

Posted on June 22, 2025June 22, 2025by Vejay Anand
We all love a good movie. But have you ever asked yourself why? It's not just the visuals, the actors, or even the music. We love movies because they tell a story. A stor…
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Categories Marketing

Humans Don’t Buy Products — They Buy Better Versions of Themselves

Posted on June 21, 2025June 21, 2025by Vejay Anand
When we walk into a store, open an app, or click "add to cart," we're not just buying a product. We're buying a version of ourselves we want to become. A better, more confident, h…
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Categories Business, General, Marketing

Is Your Packaging Customer-Centric Enough?

Posted on June 15, 2025June 15, 2025by Vejay Anand
In today's hypercompetitive landscape, packaging is no longer just a functional afterthought; it has become a strategic asset. It's a powerful touchpoint in the customer journey—o…
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Categories Business, General, Marketing

Unforgotten Brands: Ceat Tyres

Posted on June 9, 2025June 9, 2025by Vejay Anand
In the heart of Turin, Italy, a visionary named Virginio Bruni Tedeschi founded a company in 1924 that would go on to become one of the world's most recognisable tire brands. He c…
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Categories Business, Marketing

Unforgotten Brands: Medimix

Posted on June 8, 2025June 8, 2025by Vejay Anand
More than five decades ago, when modern medicine was booming and Ayurveda was still met with hesitation, a green bar of soap quietly entered Indian households—and it has remained …
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Categories Business, Marketing

Unforgotten Brands: Chandrika Soap

Posted on June 8, 2025June 8, 2025by Vejay Anand
In the 1940s, an Ayurvedic physician named C.R. Kesava Vaidyar was crafting something in the quiet town of Irinjalakuda, Kerala, soon become a household name—not just in India but…
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Categories Business, Marketing

Unforgotten Brands: Parle Monaco

Posted on June 1, 2025June 1, 2025by Vejay Anand
When you reach for a pack of Parle Monaco, you’re not just grabbing a salted cracker — you’re reaching into a legacy that spans nearly a century. This humble biscuit, now a staple…
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Categories Marketing

Why Gen Z in India Still Loves In-Store Shopping (Even in the Digital Age)

Posted on May 30, 2025by Vejay Anand
Despite being raised on smartphones, fast Wi-Fi, and one-tap shopping apps, India's Gen Z is unlikely to ditch brick-and-mortar stores anytime soon. They're embracing offline shop…
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Categories Marketing

Why Empathetic Brands Win Long-Term Loyalty

Posted on May 28, 2025May 29, 2025by Vejay Anand
Let's bust a myth right away: building a great brand isn't just about a snappy logo, a clever tagline, or a feel-good marketing campaign. Authentic branding goes much deeper—it's …
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Categories Advertising, Marketing

When “Negative” Brand Names Work in Your Favour

Posted on May 26, 2025May 26, 2025by Vejay Anand
Most brands opt for safety by relying on familiar words, soft aesthetics, and positive associations. However, occasionally, brands that defy convention become the most memorable. …
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Categories Advertising, Marketing

Why the Best Brands Feel Like Relationships, Not Just Products- Spread Love

Posted on May 26, 2025May 26, 2025by Vejay Anand
Why Some Brands Are More Than Just a Transaction As marketers, we don't just want our customers to buy—we want them to believe. We want them to return, repeatedly, not just for…
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Categories Marketing

From Overwhelmed to Outstanding: Navigating the Modern Brand Battlefield

Posted on May 16, 2025May 20, 2025by Vejay Anand
Branding has taken on a complicated character in a world of endless campaigns, hashtags, and trending reels. Once rooted in simplicity, where a symbol or word was enough to spark …
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