Marketing

In 1999, Fallon started work with Skoda; and by early 2000, the agency had launched its first campaign for the first generation Fabia supermini, Felicia's replacement. Grey London…

Even though they are less prominent now, Reebok was a dominant force in the football industry in the 1990s and early 2000s, with famous athletes like Ryan Giggs, Dennis Bergkamp, …

Many well-established brands are created with certain consumers in mind, for specific purposes, or with particular qualities and benefits in mind. Unpredicted consumer and user be…

The value of a brand in international markets is bolstered by the "Country of Origin” impact. Depending on the context, a "Made In" label might communicate many aspects of a count…

Volkswagen introduced the Beetle to the American market in the 1950s. The general public in the United States strongly preferred flashy, high-powered vehicles. And here was an aut…

In 2002, Crispin Porter + Bogusky's Paul Keister and his team were lounging about at his place, coming up with the approach that would ultimately win them the business. You can ge…

This unassuming advertisement for Berlitz Language Schools demonstrates that not every advertisement has to be epic in order to last the test of time. It was produced in 2006 by t…

During the course of 2017, Jocelyn Chabanis and Eugene Pua at Publicis Singapore devoted a significant amount of their time to working on the Vicks account for the APAC region. …

After leading a sugarcane revolution in Maharashtra that resulted in the opening of one of the very first sugar mills in India, Walchand Hirachand Doshi established Ravalgaon Conf…

The best brands are those that simplify your life. Consider tech giants like Google and Amazon, as well as mobile phone providers like Vodafone. They stand out from the crowd beca…

While it's true that marketers have a penchant for the future and have to be in sync with current consumer behaviour, it's frequently wise to look back into a brand's history in o…

YezdiPolaroidJawaVW BeetleRol – a-Cola All are well-loved, once-popular brands that vanished from store shelves and were then resurrected. Despite the fact that these names …

Campa Cola was developed in 1977 by the Pure Drinks Group. When Coca-Cola first arrived in India in 1949, it was launched by Pure Drinks Group, which became the country's exclusiv…

In 2009, Snickers needed to be rejuvenated at the time of the brief. It was an iconic brand, but after years of advertising to a niche audience of teenage boys, it was no longer t…