Marketing

When you reach for a pack of Parle Monaco, you’re not just grabbing a salted cracker — you’re reaching into a legacy that spans nearly a century. This humble biscuit, now a staple…

Despite being raised on smartphones, fast Wi-Fi, and one-tap shopping apps, India's Gen Z is unlikely to ditch brick-and-mortar stores anytime soon. They're embracing offline shop…

Let's bust a myth right away: building a great brand isn't just about a snappy logo, a clever tagline, or a feel-good marketing campaign. Authentic branding goes much deeper—it's …

Most brands opt for safety by relying on familiar words, soft aesthetics, and positive associations. However, occasionally, brands that defy convention become the most memorable. …

Why Some Brands Are More Than Just a Transaction As marketers, we don't just want our customers to buy—we want them to believe. We want them to return, repeatedly, not just for…

Branding has taken on a complicated character in a world of endless campaigns, hashtags, and trending reels. Once rooted in simplicity, where a symbol or word was enough to spark …

In today's digital-first landscape, where automation runs deep and polished ads flood our screens, the brands that truly stand out aren't always the most tech-savvy or data-rich. …

Virat Kohli recently announced his retirement from Test cricket, a format that has shaped his stature as one of India's greatest cricketers. In the future, he plans to focus on…

How can a brand truly stand out in a world flooded with digital noise and visual saturation? The answer may be in what your audience hears, smells, touches, and tastes, not just w…

The Science, Strategy, and Saga of a Soap Icon The Origins: A Scientific Passion Turned Legacy The story of Cinthol begins not in a laboratory or boardroom but in the intell…

Behind the luxurious sheen of one of the world's most recognisable beauty brands lies a rich history of innovation, marketing genius, and a commitment to making glamour accessible…

While America was busy shaping history through wars, revolutions, and new technologies, a tangy, neon-green beverage was quietly making waves on its own, carving out a vibrant leg…

From German war reparations to Bollywood fame, the Rajdoot bike lived a journey. Origins: A Motorcycle Born from War (1930s) The Rajdoot story begins far from India — in Ger…

From a small-town candy shop to a national legacy built on values, vision, and vanilla toffees. A Family's Dream Begins in Chittoor (1952) In 1952, a new chapter in India's …