Brand communities have become a potent tool for businesses seeking a competitiveedge in today's hyper-connected environment. These communities, built aroundcommon interests,…
Nothing lasts forever, and neither do brands. But certain brands create such an enduring impression on consumers that they are spoken about long after they no longer exist. When a…
Offering freebies has always been a successful marketing strategy for moving merchandise. The impact of 'free ' on consumers' thinking was starting to become clear to marketers in…
Origin
After finishing dental school in Denver, Richard Joseph Forhan (1866-1965) worked as a dentist in the city for 18 years. In 1913, Forhan established his own dentifrice f…
At first, the campaign's focus was squarely on television ads. Advertising agency Crispin Porter + Bogusky came up with the idea of a giant chicken man being told to carry out var…
Spotify debuted in India in 2019. The company's goal was to provide customers with highly tailored, localised and contextualised experiences which were personal
While Spot…
You could claim prescience about the winning side in a cricket match after seeing them win. In the course of their education, many high school and university students fall victim …
If you've ever taken pizza to go, you may have seen a little table made of plastic called a "pizza saver" tucked away within the delivery box at the centre. IKEA, in conjunction w…
There are hundreds of improvements to running shoes that are provided to the market each year. Every once in a while, one of these upgrades offers a unique selling proposition. Th…
There were several issues with Burger King. Its mobile presence needed an overhaul to keep up with the growing popularity of mobile ordering, which was expected to be a …
Incredibly, this menu has both the "best burger" and the "best fries"!
On the same menu as the "best fries" is the "best burger"?Inconceivable, but not THAT improbable!
In 2…
As smart gadgets have changed and gotten better, their use has grown quickly.
Smart gadgets make it possible to do a lot of different things at the same time. This makes it pos…
The ALS Ice Bucket Challenge started as a fundraiser effort, but it rapidly became an Internet phenomenon and helped raise millions of dollars for the ALS Association, which funds…
The luxury industry is an unusual one to work in. 'quality above quantity' and 'luxury is scarcity' are adages often bandied around.
Two different luxury German automakers are …
