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Advertising

Categories Advertising

Breaking the Rules, Building Empires: How These Brands Won by Doing the ‘Unsmart’ Thing

Posted on February 13, 2025February 20, 2025by Vejay Anand
Ikea did it. Zerodha did it. And so did Jio. They dominated the market by tossing the rulebook aside. While everyone else followed the "smart" approach, they took the unconv…
Continue reading "Breaking the Rules, Building Empires: How These Brands Won by Doing the ‘Unsmart’ Thing"
Categories Advertising, Marketing

The Endowment Effect: Why We Overvalue What We Own

Posted on February 7, 2025by Vejay Anand
The endowment effect is a psychological phenomenon where people assign a higher value to things they own compared to similar items they do not own. This bias occurs because owners…
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Categories Advertising, Marketing

Iconic Ads: Citibank – Live Richly

Posted on January 12, 2025January 23, 2025by Vejay Anand
Every great transformation begins with a bold decision, and Citibank made its moment in 1999. Fallon, a renowned advertising agency, had encountered numerous bank clients. Banks w…
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Categories Advertising, Marketing

Iconic Ads: Louis Vuitton – Core Values

Posted on December 28, 2024January 1, 2025by Vejay Anand
In 2007, Louis Vuitton sought to redefine its legacy as the pioneer of luxury travel and craftsmanship. The Brief and the Winning Agency The brand aimed to create a campaig…
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Categories Advertising, Marketing

Same, Same, Same – How Competing on Sameness is Making Marketing Stupid

Posted on December 27, 2024December 27, 2024by Vejay Anand
As consumer markets evolve, the once-bright shine of many brands is starting to fade, leaving behind a blur of indistinguishable offerings. Whether it's beverages, technology, …
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Categories Advertising, Marketing

Iconic Ads: Renault Twingo – It’s Up to You to Create the Life that Goes With It

Posted on December 26, 2024December 26, 2024by Vejay Anand
It was 1993, a year overshadowed by the Gulf War and its economic uncertainty. Yet amidst the sombre backdrop, Renault introduced a car that was anything but bleak. This car, burs…
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Categories Advertising, Marketing

From Clicks to Connections: Brands Shift Performance Dollars to Brand Building

Posted on December 25, 2024December 25, 2024by Vejay Anand
Many brands, alongside Nike (which announced recently as a part of the reset), are shifting their focus from performance marketing to brand building as part of a strategic reset. …
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Categories Advertising, Marketing

How Dr Pepper Became a Challenger Brand and Surpassed Pepsi: A Playbook of Innovation and Strategy

Posted on December 25, 2024December 25, 2024by Vejay Anand
Dr Pepper, the iconic soft drink known for its distinctive flavour, has achieved a remarkable milestone by overtaking Pepsi to become the second most popular carbonated soft drink…
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Categories Advertising

Iconic Ads: Silk Cut – Slash

Posted on December 24, 2024December 24, 2024by Vejay Anand
In the late 19th century, a new cigarette brand debuted: Silk Cut. Introduced in the 1890s, it promised sophistication and innovation. However, this early foray into the tobacco m…
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Categories Advertising, Marketing

Brewing Stardom: How George Clooney Turned Nespresso into a Global Luxury Icon

Posted on December 20, 2024December 20, 2024by Vejay Anand
In 2006, Nespresso partnered with Hollywood star George Clooney for its European advertising campaign. At the time, the coffee market was crowded with mass-market brands competing…
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Categories Advertising

Healthy Paws, Happy Hearts: Why Pet Parents Invest More in Functional Supplements

Posted on December 19, 2024December 20, 2024by Vejay Anand
More and more Indian pet owners treat their animals like family members and are prepared to spend money to ensure their well-being and longevity. Functional supplements, which tar…
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Categories Advertising

From Cart to Counter: Why 3 Minutes Feels Longer Than 3 Hours in a Supermarket

Posted on December 18, 2024December 19, 2024by Vejay Anand
The paradox of people spending three hours shopping in a supermarket but refusing to wait five minutes at the billing counter can be explained through psychological factors, perce…
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Categories Advertising

The Genesis of “Intel Inside” — A Marketing Revolution

Posted on December 17, 2024by Vejay Anand
In the late 1980s, Intel faced an unexpected challenge: though its microprocessors were technologically superior, consumers needed to know their significance. Competitors were clo…
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Categories Advertising, Marketing

Iconic Ads: Diesel—Be Stupid

Posted on December 10, 2024December 10, 2024by Vejay Anand
In 2010, Diesel was experiencing a challenging period. Once leading the fashion industry with its bold motto, "Only The Brave," Diesel was in creative stagnation. Once celebrated …
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