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Advertising

Categories Advertising, Marketing

Same, Same, Same – How Competing on Sameness is Making Marketing Stupid

Posted on December 27, 2024December 27, 2024by Vejay Anand
As consumer markets evolve, the once-bright shine of many brands is starting to fade, leaving behind a blur of indistinguishable offerings. Whether it's beverages, technology, …
Continue reading "Same, Same, Same – How Competing on Sameness is Making Marketing Stupid"
Categories Advertising, Marketing

Iconic Ads: Renault Twingo – It’s Up to You to Create the Life that Goes With It

Posted on December 26, 2024December 26, 2024by Vejay Anand
It was 1993, a year overshadowed by the Gulf War and its economic uncertainty. Yet amidst the sombre backdrop, Renault introduced a car that was anything but bleak. This car, burs…
Continue reading "Iconic Ads: Renault Twingo – It’s Up to You to Create the Life that Goes With It"
Categories Advertising, Marketing

From Clicks to Connections: Brands Shift Performance Dollars to Brand Building

Posted on December 25, 2024December 25, 2024by Vejay Anand
Many brands, alongside Nike (which announced recently as a part of the reset), are shifting their focus from performance marketing to brand building as part of a strategic reset. …
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Categories Advertising, Marketing

How Dr Pepper Became a Challenger Brand and Surpassed Pepsi: A Playbook of Innovation and Strategy

Posted on December 25, 2024December 25, 2024by Vejay Anand
Dr Pepper, the iconic soft drink known for its distinctive flavour, has achieved a remarkable milestone by overtaking Pepsi to become the second most popular carbonated soft drink…
Continue reading "How Dr Pepper Became a Challenger Brand and Surpassed Pepsi: A Playbook of Innovation and Strategy"
Categories Advertising

Iconic Ads: Silk Cut – Slash

Posted on December 24, 2024December 24, 2024by Vejay Anand
In the late 19th century, a new cigarette brand debuted: Silk Cut. Introduced in the 1890s, it promised sophistication and innovation. However, this early foray into the tobacco m…
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Categories Advertising, Marketing

Brewing Stardom: How George Clooney Turned Nespresso into a Global Luxury Icon

Posted on December 20, 2024December 20, 2024by Vejay Anand
In 2006, Nespresso partnered with Hollywood star George Clooney for its European advertising campaign. At the time, the coffee market was crowded with mass-market brands competing…
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Categories Advertising

Healthy Paws, Happy Hearts: Why Pet Parents Invest More in Functional Supplements

Posted on December 19, 2024December 20, 2024by Vejay Anand
More and more Indian pet owners treat their animals like family members and are prepared to spend money to ensure their well-being and longevity. Functional supplements, which tar…
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Categories Advertising

From Cart to Counter: Why 3 Minutes Feels Longer Than 3 Hours in a Supermarket

Posted on December 18, 2024December 19, 2024by Vejay Anand
The paradox of people spending three hours shopping in a supermarket but refusing to wait five minutes at the billing counter can be explained through psychological factors, perce…
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Categories Advertising

The Genesis of “Intel Inside” — A Marketing Revolution

Posted on December 17, 2024by Vejay Anand
In the late 1980s, Intel faced an unexpected challenge: though its microprocessors were technologically superior, consumers needed to know their significance. Competitors were clo…
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Categories Advertising, Marketing

Iconic Ads: Diesel—Be Stupid

Posted on December 10, 2024December 10, 2024by Vejay Anand
In 2010, Diesel was experiencing a challenging period. Once leading the fashion industry with its bold motto, "Only The Brave," Diesel was in creative stagnation. Once celebrated …
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Categories Advertising

Feeding the Future: Transformations in India’s Pet Food Industry

Posted on December 6, 2024December 6, 2024by Vejay Anand
The pet food industry in India is undergoing a profound transformation, influenced by changing consumer behaviours, economic realities, and shifting societal values. Let's explore…
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Categories Advertising

The Power of Persistence: Understanding Commitment and Consistency Bias

Posted on December 5, 2024December 5, 2024by Vejay Anand
commitment and consistency bias
Prejudice is a cognitive bias that causes people to try to behave in ways consistent with what they have already said or done. People tend to act in a way that is consistent with …
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Categories Advertising, Business, Marketing

Why a Potential Chrome Sell-Off Could Disrupt Marketing Ecosystems

Posted on November 26, 2024November 26, 2024by Vejay Anand
The tech and marketing sectors might see a significant upheaval as a result of a new regulatory change. Authorities have demanded the divestment of Chrome to combat monopolistic a…
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Categories Advertising, Marketing

The Daring “Undercover Cups” Campaign by Pepsi

Posted on November 25, 2024November 25, 2024by Vejay Anand
Pepsi Undercover cups.webp
It's difficult to argue with the classic combination of a cheesy, decadent burger and a bubbly drink of cola. But for a long time, fast food restaurants only sold one kind of cola…
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