People may be convinced to act against their will, one of the biggest misunderstandings in the fields of sales and communication. It's as if they think they can convince people to…
The goal was to revive interest in the often low-key and overlooked Volvo brand.
In 2015, Volvo was hoping to take advantage of the fact that advertisers pay $4.5 million for 3…
When you were in primary school, there are high chances that your teacher had you and your classmates do a Mother's Day art project to give to your mom. Probably, you couldn't wai…
Beginnings
The governments of Malaysia and Singapore established MSA, or Malaysia Singapore Airlines, in 1966. MSA split into Malaysian Airline System (now Malaysia Airlines) a…
By the end of the 1990s, British Airways had established itself as a frontrunner among airlines because of the sheer size of its operations. However, at British Airways, size, dep…
In 1969, the world's first Gap store opened. Due to its widespread appeal, it became one of the world's biggest speciality stores.
Gap redesigned a 20-year-old logo in 2010 in …
Companies have long explored ways to highlight technology in their products. And there are many, many commercials which you don’t remember! They do little more than emphasising t…
In the 1880s, Joy Morton invested in a salt firm in Chicago, and it was the beginning of the Morton family's success. Back then, salt was very profitable because the pioneers and …
'The Child & The Piano' was John Lewis's much-anticipated Christmas advertising campaign for 2018. It told the tale of a young boy and the gift that changed his life.
Elton…
Insurance companies have a bad name because people think they take your money for premiums and then use bureaucratic red tape to hold up your claim for as long as possible. On the…
The short film, conceptualised by Grey ( Joe Mongognia, Patrick Conlon, Abigail Hoeflinger & Brian Pluta) and directed by Kim Gehrig, opens with the question, "Is this the bes…
You stumble onto an adorable puppy video while browsing Instagram. Feelings of utter adoration fill our hearts. This is the strength of having a pet. We like going home to our fur…
Since 2012, the activist organization Brandalism (a portmanteau of 'brand' and 'vandalism') is a form of anti-advertising and has used a style of guerilla campaigning known as "su…
In 1999, Fallon started work with Skoda; and by early 2000, the agency had launched its first campaign for the first generation Fabia supermini, Felicia's replacement. Grey London…
