Advertising

Do you recall Katrina Kaif riding a Royal Enfield Bullet in the movie Zindagi Na Mile Dobara? While the term "product placement" may seem modern, it has a long history. Famous …

David Droga was selected as one of 20 exceptional artists, scientists, and medical professionals by Esquire magazine for inclusion in their "best and brightest" edition in 2006. N…

October is Breast Cancer Awareness Month. Breast cancer is one of the most often diagnosed cancers in women, according to the World Health Organization. Given the prevalence of…

Almost everyone has fond recollections of McDonald's from their youth, and the Happy Meal is largely responsible for this. The legacy of joy and levity that the Happy Meal has lef…

In 1999, the American Legacy Foundation was established as a public health organisation with a focus on tobacco prevention and education. Tobacco use was responsible for arou…

The government of Switzerland threw a spanner in the works. As part of an effort to meet the rising demand internationally and strengthen the Toblerone, Mondelez decided to shift …

In the book Different: Escaping the Competitive Herd, Professor at Harvard University Youngme Moon claims that "companies that play hard to get" are hostile brands. Brands that ar…

As marketers when we are asked to reposition, we usually look at repositioning our brand. Yet, it is possible to reposition a rival brand or company. In other words, by creatin…

Companies and brands are obliged to adjust to enormous cultural transformations, and modify brand names or alter pseudonyms, that were, in some instances, many years old. Unil…

Legend has it that Godavarma Raja, the Prince Consort of Travancore, took the initial steps towards promoting Kerala as a tourist destination. To promote the Travancore Kingdom's …

The agrochemical lobby in Europe and many other places around the globe sanctioned a particular set of hybrid kinds of seeds that are approved to grow. And this comprised just 3% …

In the late 1940s, when the Parle company, founded by the Chauhans, was thriving because of the popularity of its "Parle Gluco" glucose biscuits. The company then experimented wit…

Honda plays in the highly crowded and competitive automotive category. Over the years, it had seen its leadership position slowly erode as relatively younger brands like Kia and H…

Customers may credit Ujala's inventor, Moothedath Panjan Ramachandran, whose insistence on wearing spotless white garments every day is reported to have inspired the product's cre…