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Advertising

Categories Advertising

Don’t Coerce, People Persuade Themselves

Posted on November 29, 2022November 30, 2022by Vejay Anand
people-persuade-themselves.
People may be convinced to act against their will, one of the biggest misunderstandings in the fields of sales and communication. It's as if they think they can convince people to…
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Categories Advertising, Marketing

Volvo – Greatest Interception Ever

Posted on November 24, 2022November 24, 2022by Vejay Anand
The goal was to revive interest in the often low-key and overlooked Volvo brand. In 2015, Volvo was hoping to take advantage of the fact that advertisers pay $4.5 million for 3…
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Categories Advertising, Marketing

Iconic Ads: Chanel No 5 – Mother’s Day

Posted on November 23, 2022November 23, 2022by Vejay Anand
Chanel Mothers day
When you were in primary school, there are high chances that your teacher had you and your classmates do a Mother's Day art project to give to your mom. Probably, you couldn't wai…
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Categories Advertising, Marketing

The Iconic Singapore Girl

Posted on November 22, 2022November 23, 2022by Vejay Anand
Singapore Girl
Beginnings The governments of Malaysia and Singapore established MSA, or Malaysia Singapore Airlines, in 1966. MSA split into Malaysian Airline System (now Malaysia Airlines) a…
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Categories Advertising, Marketing

Britishless British Airways – The branding folly

Posted on November 17, 2022November 17, 2022by Vejay Anand
BA Livery
By the end of the 1990s, British Airways had established itself as a frontrunner among airlines because of the sheer size of its operations. However, at British Airways, size, dep…
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Categories Advertising, Marketing

The GAP Logo Redesign – A Botched Attempt

Posted on October 26, 2022by Vejay Anand
gap logo
In 1969, the world's first Gap store opened. Due to its widespread appeal, it became one of the world's biggest speciality stores. Gap redesigned a 20-year-old logo in 2010 in …
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Categories Advertising, Marketing

“Shot on iPhone” – A Contrarian Campaign

Posted on October 23, 2022October 23, 2022by Vejay Anand
shot on iphone
Companies have long explored ways to highlight technology in their products.  And there are many, many commercials which you don’t remember! They do little more than emphasising t…
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Categories Advertising, Marketing

Iconic Ads: Morton Salt – When It Rains, It Pours

Posted on October 21, 2022by Vejay Anand
Mortons salt pack
In the 1880s, Joy Morton invested in a salt firm in Chicago, and it was the beginning of the Morton family's success. Back then, salt was very profitable because the pioneers and …
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Categories Advertising, Marketing

Iconic Ads: John Lewis – The Boy & the Piano – Elton John

Posted on October 19, 2022October 19, 2022by Vejay Anand
John Lewis Elton John
'The Child & The Piano' was John Lewis's much-anticipated Christmas advertising campaign for 2018. It told the tale of a young boy and the gift that changed his life. Elton…
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Categories Advertising, Marketing

Iconic Ads: Thai Life Insurance – Unsung Hero

Posted on October 16, 2022by Vejay Anand
thai life logo
Insurance companies have a bad name because people think they take your money for premiums and then use bureaucratic red tape to hold up your claim for as long as possible. On the…
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Categories Advertising, Marketing

Iconic Ads: Gillette – We Believe – The Best Men Can Be

Posted on October 16, 2022October 17, 2022by Vejay Anand
gillette
The short film, conceptualised by Grey ( Joe Mongognia, Patrick Conlon, Abigail Hoeflinger & Brian Pluta) and directed by Kim Gehrig, opens with the question, "Is this the bes…
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Categories Advertising, Marketing

Paw Power – Pet Influencers

Posted on October 10, 2022October 10, 2022by Vejay Anand
pet influencers
You stumble onto an adorable puppy video while browsing Instagram. Feelings of utter adoration fill our hearts. This is the strength of having a pet. We like going home to our fur…
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Categories Advertising, Marketing

Brandalism – anti-advertising

Posted on October 4, 2022by Vejay Anand
Shell - Brandalism
Since 2012, the activist organization Brandalism (a portmanteau of 'brand' and 'vandalism') is a form of anti-advertising and has used a style of guerilla campaigning known as "su…
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Categories Advertising, Marketing

Iconic Ads: Skoda – Cake

Posted on September 29, 2022September 30, 2022by Vejay Anand
Skoda-car-cake-advert-tv
In 1999, Fallon started work with Skoda; and by early 2000, the agency had launched its first campaign for the first generation Fabia supermini, Felicia's replacement. Grey London…
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