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Advertising

Categories Advertising, Marketing

The Product Placement Evolution

Posted on March 30, 2023March 30, 2023by Vejay Anand
Katrina_Kaif_Classic bullet
Do you recall Katrina Kaif riding a Royal Enfield Bullet in the movie Zindagi Na Mile Dobara? While the term "product placement" may seem modern, it has a long history. Famous …
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Categories Advertising, Marketing

Iconic Campaigns – Unicef Tap Project

Posted on March 22, 2023March 23, 2023by Vejay Anand
tap project
David Droga was selected as one of 20 exceptional artists, scientists, and medical professionals by Esquire magazine for inclusion in their "best and brightest" edition in 2006. N…
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Categories Advertising, Marketing

The Estee Lauder Pink Ribbon Campaign – Beyond CSR

Posted on March 17, 2023March 17, 2023by Vejay Anand
breast cancer logo
October is Breast Cancer Awareness Month. Breast cancer is one of the most often diagnosed cancers in women, according to the World Health Organization. Given the prevalence of…
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Categories Advertising, Marketing

McDonald’s Happy Meal – Who Actually Created It?

Posted on March 11, 2023by Vejay Anand
Happy Meal
Almost everyone has fond recollections of McDonald's from their youth, and the Happy Meal is largely responsible for this. The legacy of joy and levity that the Happy Meal has lef…
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Categories Advertising, Marketing

Iconic Ads: American Legacy Foundation/ Truth – Anti Tobacco – Body Bags

Posted on March 11, 2023March 14, 2023by Vejay Anand
legacy truth
In 1999, the American Legacy Foundation was established as a public health organisation with a focus on tobacco prevention and education. Tobacco use was responsible for arou…
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Categories Advertising, Marketing

Toblerone – A Rebranding for the Better

Posted on March 8, 2023March 10, 2023by Vejay Anand
old-and-new-logo-toblerone.jpeg
The government of Switzerland threw a spanner in the works. As part of an effort to meet the rising demand internationally and strengthen the Toblerone, Mondelez decided to shift …
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Categories Advertising, Marketing

Hostile Brands – Success Through Alienation

Posted on February 28, 2023March 1, 2023by Vejay Anand
In the book Different: Escaping the Competitive Herd, Professor at Harvard University Youngme Moon claims that "companies that play hard to get" are hostile brands. Brands that ar…
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Categories Advertising, Marketing

Repositioning Your Competition

Posted on February 27, 2023March 1, 2023by Vejay Anand
avis we try harder
As marketers when we are asked to reposition, we usually look at repositioning our brand. Yet, it is possible to reposition a rival brand or company. In other words, by creatin…
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Categories Advertising, Marketing

Cultural Shifts to Brand Shifts

Posted on February 23, 2023March 1, 2023by Vejay Anand
cultural shifts
Companies and brands are obliged to adjust to enormous cultural transformations, and modify brand names or alter pseudonyms, that were, in some instances, many years old. Unil…
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Categories Advertising, Marketing

Kerala Tourism – Cohesive Marketing Strategy

Posted on February 19, 2023March 1, 2023by Vejay Anand
gods own country
Legend has it that Godavarma Raja, the Prince Consort of Travancore, took the initial steps towards promoting Kerala as a tourist destination. To promote the Travancore Kingdom's …
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Categories Advertising, Marketing

Brand Activism – Carrefour’s The Black Supermarket

Posted on February 15, 2023March 1, 2023by Vejay Anand
Carrefour-Black-Supermarket
The agrochemical lobby in Europe and many other places around the globe sanctioned a particular set of hybrid kinds of seeds that are approved to grow. And this comprised just 3% …
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Categories Advertising, Marketing

Gold Spot – The Uncola Which Had A Zing

Posted on January 25, 2023March 1, 2023by Vejay Anand
Gold Spot
In the late 1940s, when the Parle company, founded by the Chauhans, was thriving because of the popularity of its "Parle Gluco" glucose biscuits. The company then experimented wit…
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Categories Advertising, Marketing

Iconic Ads: Honda – Paper

Posted on January 18, 2023January 25, 2023by Vejay Anand
honda paper
Honda plays in the highly crowded and competitive automotive category. Over the years, it had seen its leadership position slowly erode as relatively younger brands like Kia and H…
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Categories Advertising, Business, General, Marketing

Ujala – 4 Drops to Success

Posted on January 18, 2023January 18, 2023by Vejay Anand
Ujala
Customers may credit Ujala's inventor, Moothedath Panjan Ramachandran, whose insistence on wearing spotless white garments every day is reported to have inspired the product's cre…
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