General

Mira Kulkarni's story is a testament to the idea that strength often emerges from life's most significant challenges. Married at 20, Mira soon found herself in a failing relations…

Rapido has recently discontinued its two-wheeler ride services in Bangalore, leading to significant disruption for daily commuters who relied on the platform for affordable and qu…

Exide's global story began in 1888, when W.W. Gibbs, a forward-thinking entrepreneur in the energy space, founded the Electric Storage Battery Company (ESBC) in the United States.…

In 1983, over a casual coffee in Mumbai, Clyde Cooper and Khushroo Dubash mulled over business ideas. They had no grand plans or deep pockets—just a sharp eye for market gaps. At …

The Everest journey began in the narrow lanes of South Bombay in a modest 200 sq. ft shop. Here, a young Vadilal Shah worked alongside his father, observing the meticulous care wi…

Why are most pop songs, podcasts, movies, and even emails the length they are? It's not just about creativity—it's often about what the format allows, what the audience expects, a…

We’ve all seen it—candy at the checkout counter, snacks at eye level. Retailers know exactly where to place things to tempt us. But what if we applied the same strategy to cultiva…

In today's hypercompetitive landscape, packaging is no longer just a functional afterthought; it has become a strategic asset. It's a powerful touchpoint in the customer journey—o…

Threats & competition can come from anywhere. In business, change isn’t a disruption—it’s the norm. Markets shift, technologies evolve, and consumer expectations transform…

Cipla's journey began in 1935, when Dr. Khwaja Abdul Hamied, a chemist trained in Germany, established The Chemical, Industrial, and Pharmaceutical Laboratories in Mumbai. Deeply …

The story of Cello, one of India's most beloved household brands, began with a modest factory in Goregaon, Mumbai, equipped with just seven machines and 60 workers. Initially focu…

In the heart of Turin, Italy, a visionary named Virginio Bruni Tedeschi founded a company in 1924 that would go on to become one of the world's most recognisable tire brands. He c…

In the heart of Vile Parle — long before it became one of Mumbai's bustling suburbs — stood a humble factory that would go on to shape India's snacking habits. This was the birthp…

While America was busy shaping history through wars, revolutions, and new technologies, a tangy, neon-green beverage was quietly making waves on its own, carving out a vibrant leg…