A customer buys a product. They use it. They pay for it. And then they move on.
That is the basic transaction.
But some brands manage to become much more than transactions. …
The Curious Gap Between Attitude and Behaviour
A fascinating contradiction lies at the heart of marketing. Consumers can say they love a brand and still buy something else. The…
For years, pet food conversations have often revolved around one question: “What is in the food?”
That sounds reasonable. After all, pet parents want to know what they are feed…
For years, pet food in India was largely viewed as a source of calories, convenience and basic nutrition. That is changing.
As dogs and cats live longer, veterinary diagnostics…
For decades, feeding a dog or cat was largely treated as a routine part of pet ownership. Today, that is changing.
Indian pet parents are becoming increasingly conscious of wha…
For most pet parents, the veterinarian remains one of the most trusted sources of advice about their pet's health. That trust creates an important opportunity for veterinarians to…
The next frontier in pet nutrition may not be about adding more probiotics to a formula. It may be about understanding the gut as a living ecosystem and finding bett…
For thousands of years, humans have consumed fermented foods without understanding the science behind them. In India, this is particularly familiar. Curd, buttermilk, idli, dosa a…
India's pet-care industry is entering one of its most important growth phases. Pet ownership is expanding beyond the traditional metropolitan markets, consumers are spending more …
The next big shift in pet nutrition may not be about adding more chicken, lamb or fish to the bowl. It could be about changing what we mean by “protein” altogether.
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For years, pet care was largely about feeding an animal, keeping it clean and taking it to the veterinarian when something went wrong.
That mindset is changing.
…
For years, the Indian pet food and supplement market could win consumers with a familiar combination of ingredients, attractive packaging and reassuring words su…
The pet care industry is changing. Pet food, treats, supplements and other pet products are no longer being marketed only around nutrition, taste, ingredient…
The pet industry has enjoyed years of remarkable growth across the world. As more people welcome pets into their homes, spending on nutrition, healthcare, grooming a…
