Unforgotten Brands: Hawkins
To many, Hawkins is simply a brand of pressure cookers. But behind that everyday kitchen essential lies a legacy of resilience, vision, and innovation that has spanned over six de…
Unforgotten Brands: Ghari Detergent
Many iconic brands hide a lesser-known origin story that plays a crucial role in their growth and emotional connection with customers. In this series, we explore such stories—peel…
Unforgotten Brands: Forest Essentials
Mira Kulkarni's story is a testament to the idea that strength often emerges from life's most significant challenges. Married at 20, Mira soon found herself in a failing relations…
Unforgetten Brands: Bajaj Sunny
Long before sleek EVs and flashy bikes ruled Indian roads, the early ’90s saw a humble two-wheeler capture the hearts of young Indians: the Bajaj Sunny. Lightweight, stylish, and …
Unforgotten Brands: Luna
In the early 1970s, India was on the cusp of transformation. Bicycles dominated the roads, and motorcycles were still a luxury for the affluent. In this backdrop, a visionary idea…
When Technology Threatens the Old Guard: Should Innovation Be Legislated Away?
Rapido has recently discontinued its two-wheeler ride services in Bangalore, leading to significant disruption for daily commuters who relied on the platform for affordable and qu…
Unforgotten Brands: Exide
Exide's global story began in 1888, when W.W. Gibbs, a forward-thinking entrepreneur in the energy space, founded the Electric Storage Battery Company (ESBC) in the United States.…
Categories Pets
Whiskers, Wags, and Wellness: How India’s Pet Parents Are Redefining the Pet Food Industry
A quiet shift is unfolding across Indian homes — and it doesn't come with a marketing pitch or a jingle. It shows up in the morning, meowing beside a laptop, on long car rides wit…
Categories Advertising
Silent Signals, Strong Impact: The Power of Subtle Branding in a Noisy Digital World
In today's digital-first world, where consumers are constantly bombarded with messages, flashy campaigns are no longer the only way to win attention. Some of the most iconic brand…
Unforgotten Brands: Blue Dart
In 1983, over a casual coffee in Mumbai, Clyde Cooper and Khushroo Dubash mulled over business ideas. They had no grand plans or deep pockets—just a sharp eye for market gaps. At …
Surviving the Q-Commerce Wave: How Kirana Stores Can Fight Back
What Went Wrong for Kirana Stores
For decades, India's kirana stores were the backbone of the country's retail ecosystem. These humble neighbourhood shops thrived on personal r…
The Story Behind Father’s Day – And What It Teaches Us About Influence
Not every holiday begins with ancient roots. Some holidays, such as Father's Day, emerged in recent history—not rooted in tradition but inspired by a compelling story.
Father's…
Categories Marketing
The Customer Is Not Always Right (And That’s Not a Crime)
We've all heard it. The golden rule. The holy grail of business.
"The customer is always right."
Really?
Tell that to the waiter who was blamed for the fish being "too fi…
Why Great Stories Stick — And What Brands Can Learn from the Movies
We all love a good movie. But have you ever asked yourself why?
It's not just the visuals, the actors, or even the music.
We love movies because they tell a story.
A stor…