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Categories Business, Marketing

Liquid Death – Canned Water!

Posted on March 23, 2023March 23, 2023by Vejay Anand
Liquid Death
A graphic designer and former Netflix creative director, Mike Cessario of Delaware, saw the Vans Warped Tour in 2009, and that experience sparked the idea for Liquid Death. He spo…
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Categories Advertising, Marketing

Iconic Campaigns – Unicef Tap Project

Posted on March 22, 2023March 23, 2023by Vejay Anand
tap project
David Droga was selected as one of 20 exceptional artists, scientists, and medical professionals by Esquire magazine for inclusion in their "best and brightest" edition in 2006. N…
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Categories Advertising, Marketing

The Estee Lauder Pink Ribbon Campaign – Beyond CSR

Posted on March 17, 2023March 17, 2023by Vejay Anand
breast cancer logo
October is Breast Cancer Awareness Month. Breast cancer is one of the most often diagnosed cancers in women, according to the World Health Organization. Given the prevalence of…
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Categories Advertising, Marketing

McDonald’s Happy Meal – Who Actually Created It?

Posted on March 11, 2023by Vejay Anand
Happy Meal
Almost everyone has fond recollections of McDonald's from their youth, and the Happy Meal is largely responsible for this. The legacy of joy and levity that the Happy Meal has lef…
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Categories Advertising, Marketing

Iconic Ads: American Legacy Foundation/ Truth – Anti Tobacco – Body Bags

Posted on March 11, 2023March 14, 2023by Vejay Anand
legacy truth
In 1999, the American Legacy Foundation was established as a public health organisation with a focus on tobacco prevention and education. Tobacco use was responsible for arou…
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Categories Business, Marketing

The Turnaround at Tiffany

Posted on March 10, 2023March 10, 2023by Vejay Anand
tiffany
Although the likes of Chanel, Hermès, and Loewe have flourished in Europe, the United States is home to just one luxury label: Tiffany & Co., established by jeweller Charles L…
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Categories Advertising, Marketing

Toblerone – A Rebranding for the Better

Posted on March 8, 2023March 10, 2023by Vejay Anand
old-and-new-logo-toblerone.jpeg
The government of Switzerland threw a spanner in the works. As part of an effort to meet the rising demand internationally and strengthen the Toblerone, Mondelez decided to shift …
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Categories Marketing

The Pandemic Makes ‘Ugly’ Fashionable

Posted on March 7, 2023by Vejay Anand
ugly shoes
Ugly footwear has made a comeback. UGGs, Birkenstocks, and Crocs are all part of the "uglycore," a subculture that has developed around unconventional footwear.  Given thei…
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Categories Business, Marketing

Crocs – Ugly Success

Posted on March 6, 2023March 6, 2023by Vejay Anand
crocs logo
In 2002, three entrepreneurs—Scott Seamans, Lyndon Hanson, and George Boedbecker Jr.—conceived of Crocs. Boedbecker and Hanson had a connection from their time as undergraduates a…
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Categories Business, Marketing

Wills Cigarettes – Smoked Success

Posted on March 3, 2023March 6, 2023by Vejay Anand
wills-flake-filter.jpg
Henry O. Wills moved to Bristol from Salisbury in 1786 and, with the help of his business partner, Samuel Watkins, built a tobacco store on Castle Street. Wills, Watkins & Co.…
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Categories Marketing

The Little Hats of Innocent Drinks

Posted on March 2, 2023by Vejay Anand
innocent drinks hats
In 1998, three young Cambridge graduates named Richard Reed, Adam Balon, and Jon Wright founded Innocent Drinks, intending to make money at music festivals. All-natural, fresh fru…
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Categories Advertising, Marketing

Hostile Brands – Success Through Alienation

Posted on February 28, 2023March 1, 2023by Vejay Anand
In the book Different: Escaping the Competitive Herd, Professor at Harvard University Youngme Moon claims that "companies that play hard to get" are hostile brands. Brands that ar…
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Categories Advertising, Marketing

Repositioning Your Competition

Posted on February 27, 2023March 1, 2023by Vejay Anand
avis we try harder
As marketers when we are asked to reposition, we usually look at repositioning our brand. Yet, it is possible to reposition a rival brand or company. In other words, by creatin…
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Categories Advertising, Marketing

Cultural Shifts to Brand Shifts

Posted on February 23, 2023March 1, 2023by Vejay Anand
cultural shifts
Companies and brands are obliged to adjust to enormous cultural transformations, and modify brand names or alter pseudonyms, that were, in some instances, many years old. Unil…
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