There is a condition that quietly destroys some of the world's best-known brands. It does not announce itself. It creeps in slowly, disguised as ambition, growth strategy, and opp…
Every brand, at some point, is tempted to grow beyond its original territory. A trusted name in one category seems like a ready-made passport to another. The logic is seductive: c…
There is a belief that runs quietly through many boardrooms. It goes something like this: we have a known brand; therefore, we have an asset, and we are protected.
It is a comf…
Before we get to the man, pause at the name.
"Thangamaligai" in Tamil translates to "palace of gold". Not a shop. Not a showroom. A palace. That is the aspiration baked into th…
There is an old negotiation principle: every deal requires someone to give something up. You get the price, or you get the quality. You get the speed, or you get the care. Pick a …
Most organisations spend an extraordinary amount of time refining what they want to say about themselves, yet far less time interrogating whether the business is actually structur…
There is a particular kind of corporate confidence that appears strong from the inside and complacent from the outside. It lives in brand teams that have never had to fight for th…
There is a moment before a consumer reads the label, before they compare prices, before they even consciously decide they want something. That moment is entirely sensory. A sound,…
There is a peculiar paradox in modern marketing.
The person who uses a product is often not the person who can evaluate it.
A baby wearing Huggies diapers cannot assess com…
Walk into Koshy's on St Mark's Road, and you step into a different era. Not by accident, but by design, or perhaps by defiance.
The Beginning: A Banker Becomes a Baker
P.O. …
Tucked away in Gandhi Bazaar, Basavanagudi, stands a small eatery that has managed to do something extraordinary: remain exactly as it was while the world changed around it. Vidya…
Harley-Davidson just launched "RIDE" - a new global brand platform. There's a 60-second TV ad, Willie Nelson's On the Road Again in the background, real riders on re…
Most brands think they have a loyalty programme. What they actually have is a discount engine with a fancy name.
Points for purchases. One-off coupons. Maybe a bi…
Something is shifting in the food and beverage aisle. Not gradually. Structurally.
The world's largest CPG companies spent much of 2025 shrinking. Portfolio rationalisation…
