Every great brand faces a crisis at some point. But instead of folding, the best companies turn their biggest problems into billion-dollar opportunities.
Old Spice: From Old Me…
What do Whole Foods, Patanjali, Tesla, Royal Enfield, Durex, Nike, and Uniqlo have in common?
Great brands don't just sell products—they create movements. They tap into cultura…
Some of the world's biggest brands don't sell unique products—they sell unique stories. Whether energy drinks, soap, or cereal, the best companies transform ordinary products into…
What do Ryanair, Dmart, Apple, McDonalds and others have in common?
In a world where customers are inundated with options, the most intelligent businesses simplify the process …
What do Old Spice, Vespa, Gucci, Lego, Mountain Dew, Dettol, and others have in common?
Even the most well-known brands encounter challenges. Sales drop, competition gets fierc…
Many of today's most prominent brands didn't start as the giants they are. They began with one idea, noticed a more significant opportunity, and pivoted. From Dunkin' Donuts to Zo…
What if you could take someone else’s problem, flip it, and make billions? That’s precisely what some of the world’s biggest brands have done. They turn excess inventory, unwanted…
In India, where shopping is as much about smart savings as it is about style and convenience, deals and discounts remain king. A recent survey of over 500 Indian consumers by some…
Upselling isn't just a Disney trick. Indian businesses have long excelled at turning low-cost products into high-value experiences, leveraging psychological triggers and consumer …
In an era of digital shopping, India’s retail landscape grapples with a growing challenge—product returns. With the rise of e-commerce and the increasing trend of ‘try before you …
Quality, performance, and innovation are the hallmarks of a great product. But in a crowded market, people don't just buy based on features—they buy based on emotions, needs, and …
Ikea did it. Zerodha did it. And so did Jio.
They dominated the market by tossing the rulebook aside.
While everyone else followed the "smart" approach, they took the unconv…
Ranveer Allahbadia did it. So did Ankur Warikoo. And Joe Rogan, too.
They all tapped into the power of podcasts to build massive communities and turn them into revenue-generati…
The endowment effect is a psychological phenomenon where people assign a higher value to things they own compared to similar items they do not own. This bias occurs because owners…
