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Categories Marketing

Angostura Bitters – And The Oversized Label

Posted on March 30, 2023March 30, 2023by Vejay Anand
Angostura Bitters
When people think of cocktail bitters, they automatically think of Angostura. Although Angostura is a household name, the brand itself retains an air of mystery. To begin, the …
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Categories Marketing

The Pepsi Rebrand – Backward & Forward

Posted on March 29, 2023March 29, 2023by Vejay Anand
pepsi new logo
Companies like Nokia and Burberry have undergone dramatic rebranding efforts in 2023. Pepsi has updated its logo for the first time since 2008, and it's back to the future The …
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Categories Business, General

Hermes & The Kelly & Birkin Bag – History

Posted on March 26, 2023March 26, 2023by Vejay Anand
hermes logo
On January 10, 1801, in a little German village, Thierry Hermès entered the world. Thierry was the youngest of many brothers.  Tragically, Thierry would lose most of his rela…
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Categories Business, Marketing

Athletic Brewing – The Successful Non-Alcoholic Beer

Posted on March 25, 2023March 25, 2023by Vejay Anand
Athletic_Brewing_Company_Logo
Bill Shufelt earned his bachelor's degree in economics in 2005 and was a healthcare stock trader with Knight Capital in Jersey City. The billionaire Steve Cohen of Point72, a hedg…
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Categories Business, Marketing

Liquid Death – Canned Water!

Posted on March 23, 2023March 23, 2023by Vejay Anand
Liquid Death
A graphic designer and former Netflix creative director, Mike Cessario of Delaware, saw the Vans Warped Tour in 2009, and that experience sparked the idea for Liquid Death. He spo…
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Categories Advertising, Marketing

Iconic Campaigns – Unicef Tap Project

Posted on March 22, 2023March 23, 2023by Vejay Anand
tap project
David Droga was selected as one of 20 exceptional artists, scientists, and medical professionals by Esquire magazine for inclusion in their "best and brightest" edition in 2006. N…
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Categories Advertising, Marketing

The Estee Lauder Pink Ribbon Campaign – Beyond CSR

Posted on March 17, 2023March 17, 2023by Vejay Anand
breast cancer logo
October is Breast Cancer Awareness Month. Breast cancer is one of the most often diagnosed cancers in women, according to the World Health Organization. Given the prevalence of…
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Categories Advertising, Marketing

McDonald’s Happy Meal – Who Actually Created It?

Posted on March 11, 2023by Vejay Anand
Happy Meal
Almost everyone has fond recollections of McDonald's from their youth, and the Happy Meal is largely responsible for this. The legacy of joy and levity that the Happy Meal has lef…
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Categories Advertising, Marketing

Iconic Ads: American Legacy Foundation/ Truth – Anti Tobacco – Body Bags

Posted on March 11, 2023March 14, 2023by Vejay Anand
legacy truth
In 1999, the American Legacy Foundation was established as a public health organisation with a focus on tobacco prevention and education. Tobacco use was responsible for arou…
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Categories Business, Marketing

The Turnaround at Tiffany

Posted on March 10, 2023March 10, 2023by Vejay Anand
tiffany
Although the likes of Chanel, Hermès, and Loewe have flourished in Europe, the United States is home to just one luxury label: Tiffany & Co., established by jeweller Charles L…
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Categories Advertising, Marketing

Toblerone – A Rebranding for the Better

Posted on March 8, 2023March 10, 2023by Vejay Anand
old-and-new-logo-toblerone.jpeg
The government of Switzerland threw a spanner in the works. As part of an effort to meet the rising demand internationally and strengthen the Toblerone, Mondelez decided to shift …
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Categories Marketing

The Pandemic Makes ‘Ugly’ Fashionable

Posted on March 7, 2023by Vejay Anand
ugly shoes
Ugly footwear has made a comeback. UGGs, Birkenstocks, and Crocs are all part of the "uglycore," a subculture that has developed around unconventional footwear.  Given thei…
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Categories Business, Marketing

Crocs – Ugly Success

Posted on March 6, 2023March 6, 2023by Vejay Anand
crocs logo
In 2002, three entrepreneurs—Scott Seamans, Lyndon Hanson, and George Boedbecker Jr.—conceived of Crocs. Boedbecker and Hanson had a connection from their time as undergraduates a…
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Categories Business, Marketing

Wills Cigarettes – Smoked Success

Posted on March 3, 2023March 6, 2023by Vejay Anand
wills-flake-filter.jpg
Henry O. Wills moved to Bristol from Salisbury in 1786 and, with the help of his business partner, Samuel Watkins, built a tobacco store on Castle Street. Wills, Watkins & Co.…
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