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Categories Business, Marketing

From Cricket Icon to Cultural Legend: Can Virat Kohli Become Like Michael Jordan?

Posted on May 13, 2025May 13, 2025by Vejay Anand
Virat Kohli recently announced his retirement from Test cricket, a format that has shaped his stature as one of India's greatest cricketers. In the future, he plans to focus on…
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Categories Advertising

The Starbucks Bank

Posted on May 13, 2025May 13, 2025by Vejay Anand
When you think of Starbucks, you likely picture a grande latte or the comforting scent of fresh coffee. But behind that coffee cup lies one of the most unexpectedly brilliant busi…
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Categories Marketing

Synesthetic Marketing: The Art of Engaging All Five Senses in Branding

Posted on May 11, 2025May 11, 2025by Vejay Anand
How can a brand truly stand out in a world flooded with digital noise and visual saturation? The answer may be in what your audience hears, smells, touches, and tastes, not just w…
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Categories Advertising, Business, Marketing

Unforgotten Brands: Cinthol

Posted on May 11, 2025by Vejay Anand
The Science, Strategy, and Saga of a Soap Icon The Origins: A Scientific Passion Turned Legacy The story of Cinthol begins not in a laboratory or boardroom but in the intell…
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Categories Advertising, Business, Marketing

Unforgotten Brands: Lux

Posted on April 28, 2025by Vejay Anand
Behind the luxurious sheen of one of the world's most recognisable beauty brands lies a rich history of innovation, marketing genius, and a commitment to making glamour accessible…
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Categories Advertising, Business, General, Marketing

Unforgotten Brands: Mountain Dew

Posted on April 27, 2025April 27, 2025by Vejay Anand
While America was busy shaping history through wars, revolutions, and new technologies, a tangy, neon-green beverage was quietly making waves on its own, carving out a vibrant leg…
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Categories Business, Marketing

Unforgotten Brands: Rajdoot

Posted on April 25, 2025April 25, 2025by Vejay Anand
From German war reparations to Bollywood fame, the Rajdoot bike lived a journey. Origins: A Motorcycle Born from War (1930s) The Rajdoot story begins far from India — in Ger…
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Categories Business, General, Marketing

Unforgotten Brands: Nutrine

Posted on April 24, 2025April 24, 2025by Vejay Anand
From a small-town candy shop to a national legacy built on values, vision, and vanilla toffees. A Family's Dream Begins in Chittoor (1952) In 1952, a new chapter in India's …
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Categories Advertising, Business, General, Marketing

Unforgotten Brands: KFC

Posted on April 24, 2025April 24, 2025by Vejay Anand
How a gas station cook became a global icon in fried chicken Humble Beginnings in Indiana Harland David Sanders was born in 1890 on a modest farm near Henryville, Indiana. L…
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Categories Business, General

Unforgotten Brands: Pizza Hut

Posted on April 23, 2025by Vejay Anand
From a small Kansas storefront to dining tables around the world The Humble Beginnings (1958) In the summer of 1958, two college brothers—Dan and Frank Carney—took a leap of…
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Categories Advertising, Business, General, Marketing

Unforgotten Brands – Wrigley’s

Posted on April 22, 2025May 8, 2025by Vejay Anand
The Wrigley Story: How Soap, Salesmanship & Grit Built a Gum Empire From Soap to the Streets of Chicago In 1891, 29-year-old William Wrigley Jr stepped off a train in Ch…
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Categories Advertising, Business, General, Marketing

Unforgotten Brands: KitKat

Posted on April 20, 2025April 29, 2025by Vejay Anand
The story of KitKat reaches back further than most would expect — to 18th-century England. Around the late 1690s, a pastry cook named Christopher Cat gained popularity for his mut…
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Categories Business, General, Marketing

Unforgotten Brands: Toblerone- The Triangular Icon of Swiss Chocolate

Posted on April 20, 2025April 20, 2025by Vejay Anand
From the cobbled streets of Bern to the global chocolate aisle, Toblerone has carved out a legacy as distinct as its triangular peaks. But beyond its sweet exterior lies a story l…
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Categories Business, General

Unforgotten Brands – Cadbury

Posted on April 20, 2025by Vejay Anand
It all began on March 4th, 1824, when John Cadbury opened a small grocery store in the heart of Birmingham. Little did anyone know that this humble shop would lay the foundation f…
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