Point of View

To treat their children's cuts, cracked lips, and rough skin and infections, generations of Bengali families have relied on Boroline, a scented cream that has a long history of us…

Kanchi Morarji, hailing from Kutch in Gujarat, started this business in 1862. Later, he included his nephew, Vallabhdas, as a partner. The commission agency of Morarji and Vallabh…

As early as the 1950s and 1960s, numerous airlines began keeping track of customers and their travel habits. As a result of the 1978 Airline Deregulation Act, airline marketing…

Nalli Chinnasami Chetty was born in Kanchipuram, Tamil Nadu. His ancestors were from Nalli, Andhra Pradesh, and had relocated to Kanchipuram. Since the fifteenth century, textiles…

Nintendo has just acquired the film production company Dynamo Pictures. Marvel retooled their business strategy to enter the film industry. Sega and Sony have both put a lot…

Edward Abraham Dyer, an entrepreneur from Scotland, established a brewery in 1843. (who also happened to be the father of Colonel Reginald Dyer, who oversaw the unfortunate massac…

In Australia, beer advertising was a funny niche. There was not much of a difference between various lagers in terms of flavour or ingredients, and regulators wouldn't let you tal…

The year was 1957, and Alfred Fielding, a mechanical engineer with a machine shop business in Hawthorne, New Jersey, and Marc Chavannes, a Swiss chemical engineer, were attem…

Anheuser-Busch wanted a new campaign for Bud that would "contemporize" the brand and make it more appealing to the twenty-one to thirty-year-old segment, and so in late summer 199…

I am a big proponent of the Experience Economy, a concept suggested by Pine and Gilmour in a 1997 article in the Harvard Business Review. As enterprises progressed through several…

In Disneyland’s Frontierland, there was a Mexican restaurant called Casa de Fritos (later called Casa Mexicana and then renamed Rancho del Zocalo Restaurante). Several of the p…

https://portfolio.mentza.com/portfolio/vejayanand/circles/22843 https://open.spotify.com/episode/7ihIqytdaf6raAwSpo65Y1?si=6eUKEWQ4S9GL80KTYiq0xA …

During World War II, an American graphic designer, J. Howard Miller created posters for Westinghouse Electric's internal War Production Coordinating Committee in 1942, and they we…

While driving along in a car, on a road, you come upon a large number of stopped vehicles. There are no apparent breakdowns, no accidents, and nothing else to explain this. You're…