Santoor – Twacha Se Umar Ka Pata Hi Nahin Chalta!
https://portfolio.mentza.com/portfolio/vejayanand/circles/22843
https://open.spotify.com/episode/7ihIqytdaf6raAwSpo65Y1?si=6eUKEWQ4S9GL80KTYiq0xA
…
Podcasts
Pepsi – Nothing Official About It
A look at the first significant ambush marketing exercise in India between the Cola giants
https://portfolio.mentza.com/portfolio/vejayanand/circles/22015
https://open.spot…
Raymond’s – The Complete Man
‘The Complete Man’ was a metrosexual, caring, loving, family man, who was a far cry from the way males were represented in the 70s & 80s.
Here is the story behind the crea…
Jenson & Nicholson – Whenever You See Colour, Think Of Us
A peek into the making of the line and the extremely successful advertising campaign
https://portfolio.mentza.com/portfolio/vejayanand/circles/20496
https://open.spotify.co…
Pepsi’s Yeh Dil Maange More
https://portfolio.mentza.com/portfolio/vejayanand/circles/19837
https://open.spotify.com/episode/6Huc7YRHc7OASFiDV0bbHX?si=CfH5_P3jS-eYp1CZyJSImw
The articles are:
htt…
Woodward’s Gripe Water
https://portfolio.mentza.com/portfolio/vejayanand/circles/19102
https://open.spotify.com/episode/5Mz4I4G7XsiCgeES0DyqC8?si=wMXFNTJEQkeDz4-lqw7w-A
The article is - https://…
NECC – Roz Khao Ande
This campaign made eggs a staple diet for Indians.
https://portfolio.mentza.com/portfolio/vejayanand/circles/17704
https://open.spotify.com/episode/6s1lCUuYvNDvlb2J70BqoL?s…
L’Oreal – Because I Am Worth It
https://portfolio.mentza.com/portfolio/vejayanand/circles/16968
https://open.spotify.com/episode/7HMQmRAZg6lEcw9go5314e?si=esIOb78tRXqYbbye3y2zXw
The article is
https…
Miss Clairol – Does She..or Doesn’t She?
https://portfolio.mentza.com/portfolio/vejayanand/circles/16304
https://open.spotify.com/episode/0vhjLW8ZU12qxm0jmVGxzO?si=6bQWzxuBTvOZJjIKwwebsQ
The article is
https…
De Beers – A Diamond is Forever
https://portfolio.mentza.com/portfolio/vejayanand/circles/15615
The article is here
https://onlykutts.com/index.php/2021/07/28/de-beers-a-diamond-is-forever/
…
Tobu Cycle
A chat with Sulekha Bajpai who scripted the famous commercial for this favourite kiddie cycle brand
https://portfolio.mentza.com/portfolio/vejayanand/circles/14929
For the w…
Pan Parag
The classic Pan Parag ad with Shammi Kapoor and Ashok Kumar. A conversation with Sulekha Bajpai who wrote the script
https://portfolio.mentza.com/portfolio/vejayanand/circles/1…
Mile Sur Mera Tumhara
https://portfolio.mentza.com/portfolio/vejayanand/circles/13493
https://open.spotify.com/episode/698okZ29mP4iMrWGTfK1DA?si=VlbIPxnyQLK8b-vk0BUEZg
Read the post at
http…