Mile Sur Mera Tumhara
This song was the finest musical and lyrical tribute played to the spirit of India starring a galaxy of stars.
Categories Advertising
Iconic Ads: Asian Paints – Har Ghar Kuch Kehta Hai
In 2002, an excited Piyush Pandey called KBS Anand, CEO & Amit Syngle – then CMO, Asian Paints for a meeting at the Ogilvy office. The Ogilvy & Asian Paints teams were try…
Iconic Ads – De Beers – A Diamond is Forever
The market for diamonds had virtually vanished by the late 1930s, following nearly ten years of the Great Depression, and prices had plummeted. De Beers had shuttered the majority…
Categories Advertising
Iconic Ads: Thums Up – Bungee Jumping
In the late 90s, Thums Up advertising was about in-your-face machoism.
Around that time, the Bollywood superhit Dilwale Dulhania Le Jayenge was released, and the typical Bollyw…
Iconic Ads: Lucky Strike – Reach for a Lucky
The first suggestion Lord & Thomas (the advertising agency) gave their client American Tobacco must have flummoxed them: stop advertising most of your brands.
Albert …