Mile Sur Mera Tumhara
This song was the finest musical and lyrical tribute played to the spirit of India starring a galaxy of stars.
Categories Advertising
Iconic Ads: Binnie’s – Humko Binnie’s Mangta
Binnie’s Chips called for a pitch.
Sonal Dabral, who was in Mudra then, worked with the team to create a campaign that sounded cool. The tagline read, ‘Looking for fun? Binnie’…
Categories Advertising
Iconic Ads: Coffy Bite – The Argument Continues
In the mid-90s, Parry’s Confectionery wanted to launch a coffee flavoured toffee.
JWT (HTA then) was tasked to create a brand.
The Brand Name and the Brief
Indu Balachand…
Categories Advertising
Iconic Ads: Maruti – Petrol Khatam Hi Ni Hunda
One of the highlights of cars from Maruti was fuel efficiency. When the research was conducted, fuel efficiency came right on top!
Capital was briefed on showcasing this.
Ca…
Categories Advertising
Iconic Ads: Frooti – Digen Verma
Feb 2001 - Digen Verma was everywhere, in theatres, bus stops, colleges, malls etc. But who was he? India wanted to know. It lasted a fortnight.
This teaser campaign was create…