Mile Sur Mera Tumhara
This song was the finest musical and lyrical tribute played to the spirit of India starring a galaxy of stars.
Categories Advertising
Iconic Ads: Charms – Spirit of Freedom
Cigarette companies in India were rigid and conservative, and they thought they knew it (all) --the pack must be like this, the crest must be like that, and so on.
Vazir …
Categories Advertising
Iconic Ads: Cinthol – Body Confidence with Vinod Khanna
A year or so after Imran Khan had endorsed Cinthol, it was Vinod Khanna who reinforced Cinthol as a Macho brand.
Cinthol also signified confidence, with both Imran and Vinod, …
Iconic Ads/Statue: State Street – Fearless Girl
The asset management firm, State Street Global Advisors, opted to advertise for an index fund that included companies with a varied gender mix and a high proportion of women in se…
Square Vs Diamond Shreddies – Creativity Boosts Sales
Shreddies had gotten boring in the eyes of Canadians. The 70-year-old brand was in decline and there was no fresh product innovation to draw attention to it.
For those who don'…