Mile Sur Mera Tumhara
This song was the finest musical and lyrical tribute played to the spirit of India starring a galaxy of stars.
Categories Advertising
Iconic Ads: Hexit – How to Kill a Mosquito
In the mid-90s, the German MNC Hoechst was marketing an insect repellent Hexit in India
SSCB Lintas was managing the advertising.
Ryan Menezes was the creative directo…
Cultural Shifts to Brand Shifts
Companies and brands are obliged to adjust to enormous cultural transformations, and modify brand names or alter pseudonyms, that were, in some instances, many years old.
Unil…
Iconic Ads: BBC Sport – 2018 Football World Cup Trailer
It was September 2017 when BBC Creative, the corporation's in-house creative firm, issued a call for 2018 World Cup-related concepts. Edward Usher and Xander Hart, two members of …
Iconic Ads: Levi’s – Launderette
In 1982, BBH was awarded the Levi's account, taking over a brand and a category that were both in disarray. There was talk that jeans would not be fashionable and fade away.
As…