In 2002, an excited Piyush Pandey called KBS Anand, CEO & Amit Syngle – then CMO, Asian Paints for a meeting at the Ogilvy office. The Ogilvy & Asian Paints teams were try…
The market for diamonds had virtually vanished by the late 1930s, following nearly ten years of the Great Depression, and prices had plummeted. De Beers had shuttered the majority…
In the late 90s, Thums Up advertising was about in-your-face machoism.
Around that time, the Bollywood superhit Dilwale Dulhania Le Jayenge was released, and the typical Bollyw…
The first suggestion Lord & Thomas (the advertising agency) gave their client American Tobacco must have flummoxed them: stop advertising most of your brands.
Albert …