As per reports, ‘Sabki Pasand Nirma’ is one of the longest-running jingles of Indian advertising, even though the commercial has been tweaked time and again, keeping pace with the…
In 1988, after the Independence Day speech by Prime Minister Rajiv Gandhi at the Red Fort, a song was telecast. Millions of Indians heard it for the first time and it has since be…
In the early 2000s, Tata Safari sales had hit a trough. They were to launch a new variant Dicor.
The brief went to Ogilvy - Dicor was power (people felt that Safari was underpo…
Shreddies had gotten boring in the eyes of Canadians. The 70-year-old brand was in decline and there was no fresh product innovation to draw attention to it.
For those who don'…