Advertising and Sales Promotion (ASP) was awarded the Amul account back in 1966. The account was handled by a group that included Sylvester da Cunha (Sylvie), Eustace Fernandes, U…
Lee Garfinkel remembers how one idea inspired a series for 3 different brands.
The concept of an innocent kid watching a sexy fashion model or actress drink a Pepsi started out…
It was a 60-second television ad that shook up American politics forever on September 7th, 1964. Counting the daisy petals was a 3-year-old girl in a plain frock who had plucked i…
Bagpiper Whisky was launched by Herbertsons in 1976. Bagpiper entered the market intending to build a brand, rather than being simply one more whisky. Even now, the brand is defin…