In 2003, Air Deccan wanted to take an emotional route to advertise after going the rational route earlier.
Capt Gopinath wanted Orchard (agency) to capture the vision of the c…
The buzzword in marketing today is influencer marketing. Finding influencers isn't difficult, but getting the good ones are.
The ongoing COVID 19 crisis has increased the impor…
Kids were named Rahul after this advertisement.
A 10-year-old kid danced to a song in the bathroom. Rather than having a quick shower, he continues until we hear his mother say…
Consumers thought that all fast-food chains had the same issues - low-quality products and ingredients that were grown in poor conditions with bad practices
Educating clients o…