Miss Clairol – Does She..or Doesn’t She?
Great Campaigns: Heinz – Ketchup Fraud
Despite being nearly 120 years old, Heinz has managed to maintain its relevance. This is how you maintain your brand's relevance and avoid it becoming a throwback. This way, you c…
Iconic Ads: This is SportsCenter – ESPN
The original campaign, directed by Bryan Buckley and Frank Todaro of Radical Media and led by ESPN director of advertising Allan Broce, debuted in 1995. It was created by the then…
Categories Advertising
Iconic Ads: Wills Navy Cut – Made for Each Other
ITC's Wills (Navy Cut) introduced a taste-enhancing filter in 1965, which marked a huge change in product development. Filter-tip cigarettes were designed to be safer as a reactio…
Iconic Ads: Avis – We Try Harder
It was 1962. Hertz was the leader in car rentals. Avis was failing, it had only an 11% market share and had not made a profit in 13 years.
Robert Townsend, a maverick, was name…