Miss Clairol – Does She..or Doesn’t She?
Categories Advertising
Iconic Ads: Lifebuoy – Tandurusti Ki Suraksha
The British Lifebuoy came to India in 1895 (the 1st container with soaps landed in Bombay). And for a very long time, it ran with its old proposition ‘Washing away germs to keep y…
Categories Advertising
Iconic Ads: Vicks Action 500 – Haan Bhai Haan
In the 1980s, after Proctor & Gamble took over Richardson Hindustan, there was a fair bit of innovation to extend the Vicks brand.
As a part of this exercise, it launched a…
Iconic Ads: Marlboro – Come To Where The Flavour is
Marlboro was first advertised in the 1920s as a luxury cigarette for women. This milder form was also what well-dressed men enjoyed after dinner. However, by the 1950s, many smoke…
Categories Advertising
Iconic Ads: Camlin Permanent Markers – Vermillion Bindi
In the mid-2000s, Camlin had launched Permanent Markers. A product that was low involvement and unexciting. Such products need impactful advertising which builds salience and top …