Pepsi’s Yeh Dil Maange More
Iconic Ads: AT&T – Reach Out and Touch Someone
In the face of mounting concerns about AT&T's (Bell Systems then) impending monopoly, N.W. Ayer, one of America's oldest advertising companies, required a creative way to assi…
Iconic Ads: Heineken refreshes the parts other beers cannot reach
Two members of Collett Dickenson Pearce (CDP)’s creative team, copywriter Terry Lovelock and art director Vernon Howe, were tasked with creating a new image for the Dutch beverage…
Categories Advertising
Iconic Ads: Saint Gobain – The Future of Glass
Glass was seen as a commodity in 2000. The technology used in India was old and the glass inferior quality.
Saint Gobain, one of the largest multinationals in float glass manuf…
Iconic Ads: Avis – We Try Harder
It was 1962. Hertz was the leader in car rentals. Avis was failing, it had only an 11% market share and had not made a profit in 13 years.
Robert Townsend, a maverick, was name…