Pepsi’s Yeh Dil Maange More
Iconic Ads: Timex – It Takes a Licking and Keeps on Ticking
Some advertising lines outlast brands themselves. Timex's "It takes a licking and keeps on ticking" is one such line — not just a slogan but a promise of resilience. It began in t…
Iconic Ads: Volkswagen – Think Small
Following WWII, restrictions governing German exports were loosened, and Volkswagen began to sell across Europe in the 1950s. It was becoming popular. Volkswagen was selling in th…
Categories Advertising
Iconic Ads: Strepsils – The MGM Lion Meow!
1970’s. Back to the Boots Company but a different brand – Strepsils. And with Clarion
The difficult Anil Kapoor was the client, and he used to grind agencies to death.
Agenc…
Iconic Ads: Johnnie Walker – Keep Walking
Johnnie Walker was seeing declining sales in 1999. Volume sales had decreased by 14 per cent, and market share had also been steadily losing momentum.
Bartle Bogle Hegarty was …