Advertising in the 80s was based on family situations and the product played a pivotal role. And it worked. The Bajaj bulb advertising used this by using nostalgia in fair measure…
Lee Garfinkel remembers how one idea inspired a series for 3 different brands.
The concept of an innocent kid watching a sexy fashion model or actress drink a Pepsi started out…
1993, post-liberalization, cable television was taking off.
Entertainment had changed and there was more of it. The younger consumers were demanding and brand conscious.
Pep…
According to Phil Rumbol, Director of Marketing, Cadbury in 2006, the whole business had become quite sober, humourless and serious, forgetting that it is chocolate and should be …