Pepsi’s Yeh Dil Maange More
Iconic Ads: British Airways – The Face
British Airways commissioned Saatchi & Saatchi to create a new advertising campaign in 1989 after the airline had carried more than 24 million passengers.
And it was Graham…
Iconic Ads: Thai Life Insurance – Unsung Hero
Insurance companies have a bad name because people think they take your money for premiums and then use bureaucratic red tape to hold up your claim for as long as possible. On the…
Iconic Ads: Smirnoff – Message in a Bottle
In the United Kingdom, authorities had banned Young & Rubicam's 1980s sexual innuendo-laden ad campaign for Smirnoff, it was time to move on to something else.
Frank Lowe o…
Iconic Ads: Pepsi – Cindy Crawford (& the Diet Coke and Diet Pepsi spinoffs)
Lee Garfinkel remembers how one idea inspired a series for 3 different brands.
The concept of an innocent kid watching a sexy fashion model or actress drink a Pepsi started out…