Pepsi’s Yeh Dil Maange More
Categories Advertising
Iconic Ads: Asian Paints – Pongal Celebrations
Every festival has a unique reason to celebrate. There is a religious element, but it is also seen as an opportunity to refresh, bring in the new, spend time with relatives, frien…
Categories Advertising
Iconic Ads: Santoor – Twacha Se Umar Ka Pata Hi Nahin Chalta!
Wipro launched a sandalwood–turmeric-based soap called Santoor in 1985 after evaluating several product concepts. Santoor was coined from the first three letters of both ‘san'dalw…
Iconic Ads: iPod – Thousand Songs in Your Pocket
The Apple iTunes debuted in January 2001, followed by the iPod, in late 2001. The iPod was a big hit as the then MP3 players were difficult to operate and had little storage space…
Categories Advertising
Iconic Ads: Vadilal – Making Desi Ice Cream Go Oomph!
Vadilal began as a soda firm in 1907 and grew to become Gujarat's most popular ice cream brand in the 1970s. When they intended to expand to Mumbai in the 1980s, they ran into a p…