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Iconic Ads: Wendy’s – Where’s The Beef?
McDonald's and Burger King dominated the fast-food burger market, with products like the "Big Mac" and "Whopper" emphasizing the size of their burgers.
Wendy's didn't offer any…
Categories Advertising
Iconic Ads: Thums Up – Bungee Jumping
In the late 90s, Thums Up advertising was about in-your-face machoism.
Around that time, the Bollywood superhit Dilwale Dulhania Le Jayenge was released, and the typical Bollyw…
Categories Advertising
Iconic Ads: Fevi Kwik – Chutki Mein Chipkaye
Another brand from the Pidilite umbrella, Fevi Kwik, needed help from Ogilvy. The brief was very simple, Fevi Kwik sticks surfaces together almost immediately. This was to appeal …
Iconic Ads: Johnnie Walker – Keep Walking
Johnnie Walker was seeing declining sales in 1999. Volume sales had decreased by 14 per cent, and market share had also been steadily losing momentum.
Bartle Bogle Hegarty was …