In the face of mounting concerns about AT&T's (Bell Systems then) impending monopoly, N.W. Ayer, one of America's oldest advertising companies, required a creative way to assi…
Two members of Collett Dickenson Pearce (CDP)’s creative team, copywriter Terry Lovelock and art director Vernon Howe, were tasked with creating a new image for the Dutch beverage…
Glass was seen as a commodity in 2000. The technology used in India was old and the glass inferior quality.
Saint Gobain, one of the largest multinationals in float glass manuf…
It was 1962. Hertz was the leader in car rentals. Avis was failing, it had only an 11% market share and had not made a profit in 13 years.
Robert Townsend, a maverick, was name…