Pepsi’s Yeh Dil Maange More
Iconic Ads: Apple – 1984
IBM was pulling out all the stops. Apple was perceived to be the only hope to offer IBM a run for its money.
Apple was developing the Macintosh, a first. To maintain secrecy, t…
Iconic Ads: Victor Talking Company – His Master’s Voice
The Origin
A small painting by English artist Francis Barraud of a mixed breed dog gazing into the brass horn of a phonograph became one of the most iconic promotional images i…
Healthy, But Not the Way You Think: Why Food Brands Need to Listen to Indian Consumers
Walk into a modern supermarket in India today and one word appears with remarkable frequency: “healthy”. It is printed on breakfast cereals, biscuits, snacks, bevera…
At Navratri, A Marketing Ploy Dictates What Ladies Wear!
If you’ve ever been to Mumbai during Navratri, you’ve probably noticed women dressed in specific colours each day, embracing a trend that has woven itself into the fabric of the c…