De Beers – A Diamond is Forever
A look at how the line was created by Frances Gerety for De Beers. And how did it stand the test of time?
Categories Advertising
Iconic Ads: Garden – You Fascinate Me
The regular saree was boring for many women in the late 70s. Women were changing. While they wanted to wear sarees, the product was staid and boring. The stiff cotton material of …
Volvo – Greatest Interception Ever
The goal was to revive interest in the often low-key and overlooked Volvo brand.
In 2015, Volvo was hoping to take advantage of the fact that advertisers pay $4.5 million for 3…
Categories Advertising
Iconic Ads: Luna – Chal Meri
The 50-cc moped Luna became a winner in the 1970s. Launched by the Firodias, the cross between a bicycle and motorcycle was targeted at the middle class—men and women
The Luna …
Iconic Ads: US School of Music – They Laughed When
The direct marketing movement had its stars, and undoubtedly John Caples was one of the early ones. Caples was the genius behind the most famous direct mail marketing of all time,…