De Beers – A Diamond is Forever
A look at how the line was created by Frances Gerety for De Beers. And how did it stand the test of time?
Categories Advertising
Iconic Ads: VIP Frenchie – Macho in Briefs
In the 80s, Goutam Rakshit led Advertising Avenues, created the blockbuster commercial for their client VIP Undergarments.
The brand was Frenchie. Dalip Tahil, the hero, tackl…
Hidden Nuggets: Somany Tiles – Kuch Nahi Bigdega
In 2010 Somany Tiles needed a breath of fresh air in their advertising.
Somany wasn’t present on TV for a while and they wanted to come back but not with the same boring advert…
Categories Advertising
Are Your Influencers Influential?
The buzzword in marketing today is influencer marketing. Finding influencers isn't difficult, but getting the good ones are.
The ongoing COVID 19 crisis has increased the impor…
Categories Advertising
Iconic Ads: VIP – Kal Bhi, Aaj Bhi
In the early 90s, VIP Luggage needed to entrench itself with the rising middle class.
HTA (JWT) decided to focus on the Indian institution of the family. Like the family is fo…