De Beers – A Diamond is Forever
A look at how the line was created by Frances Gerety for De Beers. And how did it stand the test of time?
Categories Advertising
Iconic Ads: Uncle Chipps’ – Bolo Mere Lips
In the 80s, Amrit Agro had launched among the first potato wafers brand in India - Uncle Chipps. It pioneered the branded nitrogen-foil packaging of potato wafers in India. People…
Categories Advertising
Iconic Ads: Bombay Dyeing – Dreamlover
Maureen Wadia is best known for launching some of the famous models/ film stars in India.
In 1976, she put forward a proposal to Nusli (her husband and Managing Director of Bo…
What You Don’t See is What You Want to See
People are inquisitive. They want to know what they cannot see or hear
Sitting back at a favourite restaurant of mine, I was wondering what appetizers do. Do they stimulate you…
Iconic Ad/ Campaign: Coca Cola – Share a Coke
Lucie Austin, then the director of marketing for Coca-Cola South Pacific, received a 151-word creative brief in 2011 that gave marketing carte blanche to come up with an innovativ…