De Beers – A Diamond is Forever
A look at how the line was created by Frances Gerety for De Beers. And how did it stand the test of time?
Iconic Ads: Avis – We Try Harder
It was 1962. Hertz was the leader in car rentals. Avis was failing, it had only an 11% market share and had not made a profit in 13 years.
Robert Townsend, a maverick, was name…
Iconic Ads: Dollar Shave Club – Our Blades Are F***ing Great
The video's star, Michael Dubin, launched the Dollar Shave Club in Los Angeles with a sense of irreverence.
While it seems to be a crudely filmed amateur project, it was actual…
Iconic Ads: Tanishq – Remarriage
Typically in a marriage, the elders buy jewellery for the bride. Tanishq was finding the elders the block for various reasons and one of them was the designs from Tanishq were con…
Categories Advertising
Iconic Ads: Classroom – Mentos
For years, funny & smart Mentos commercials were not missed because they advertised what the product could (albeit tongue-in-cheek) do, not the product itself.
Worldwide, M…