De Beers – A Diamond is Forever
A look at how the line was created by Frances Gerety for De Beers. And how did it stand the test of time?
Iconic Ads: Citroen – Eiffel Tower
A ten-year-old was enthralled by the ascent of France's famed Eiffel Tower. His desire to become an engineer was sparked by the building's design and the writings of French author…
Iconic Ads: Yellow Pages – J R Hartley
An old gentleman searched for a book at every store he could find. When his daughter suggests looking in the Yellow Pages, he eventually finds a copy from the comfort of his recli…
Iconic Ads: Volkswagen – Snow Plow
To illustrate how trustworthy it is while simultaneously poking fun at its product (as its audience did) and admitting that it is very unattractive.
The most iconic and effecti…
Unforgotten Brands: Kit Kat
The story of Kit Kat reaches back further than most would expect — to 18th-century England. Around the late 1690s, a pastry cook named Christopher Cat gained popularity for his mu…