De Beers – A Diamond is Forever
A look at how the line was created by Frances Gerety for De Beers. And how did it stand the test of time?
Categories Advertising
Iconic Ads: Havells MCB & RCCB – Shock Laga
Havells had decided to reach customers directly for their MCBs (Miniature Circuit Breaker) and RCCBs (Residual Current Circuit Breaker), which were otherwise in the stranglehold o…
Categories Advertising
Iconic Ads: Havells Cables – Wires that don’t Catch Fire
People rarely go to buy wires. They usually send the electricians or contractors to buy them.
Havells wanted to connect directly with customers to make them insist on Havells. …
Categories Advertising
Subject Lines Matter
Email overload.
Inbox bombarded
Competition for the reader’s attention.
People spend a microsecond evaluating subject fields.
If it doesn’t capture their attention imm…
Iconic Ads: Google – Reunion
Around 2015, Google wanted to interact with users to showcase its different uses through stories that will make the users love it even more.
Google believed that all user…