De Beers – A Diamond is Forever
A look at how the line was created by Frances Gerety for De Beers. And how did it stand the test of time?
Categories Advertising
Iconic Ads: Bagpiper – Khoob Jamega Rang
Bagpiper Whisky was launched by Herbertsons in 1976. Bagpiper entered the market intending to build a brand, rather than being simply one more whisky. Even now, the brand is defin…
Categories Advertising
Blurring the Lines between Reality and Fantasy
Anna is the Snap Queen
She has 1000s of followers.
She takes 30 selfies a day.
The average number of likes is 400.
She loves the popularity.
For the Snapchat filter…
Categories Advertising
Iconic Ads: Nescafe – Taste that Gets You Started Up
In 1998, coffee as a habit was still alien to many customers (except South Indian). Coffee was still an outsider. But tea was a ritual and consumed for every reason across the day…
Categories Advertising
Iconic Ads: Whisper – Touch the Pickle
Menstruation was spoken about in hushed tones in 2014. Procter & Gamble's sanitary napkin brand Whisper surveyed men and women in 10 cities. Before which they had conducted a …