De Beers – A Diamond is Forever
A look at how the line was created by Frances Gerety for De Beers. And how did it stand the test of time?
Iconic Ads: Burger King – Subservient Chicken
At first, the campaign's focus was squarely on television ads. Advertising agency Crispin Porter + Bogusky came up with the idea of a giant chicken man being told to carry out var…
Categories Advertising
Iconic Ads: Close Up – Kya Aap Close Up Karte Hain
In 2003, HLL decided to revive their 30-year-old gel toothpaste brand Close-Up. Close-Up had little attention and sales were stagnating.
This was also the time when advertising…
Categories Advertising
Iconic Ads: Asian Paints – Har Ghar Kuch Kehta Hai
In 2002, an excited Piyush Pandey called KBS Anand, CEO & Amit Syngle – then CMO, Asian Paints for a meeting at the Ogilvy office. The Ogilvy & Asian Paints teams were try…
Categories Advertising
Iconic Ads: Indian Railways – Railgaadi, Chuk, Chuk, Chuk
Indian Railways was one of the co-sponsors for the Commonwealth Games and as a part of the gives, they received a lot of FCT ( free commercial time) on television.
For the comm…