De Beers – A Diamond is Forever
A look at how the line was created by Frances Gerety for De Beers. And how did it stand the test of time?
Categories Advertising
Iconic Ads: Cinkara – Ye Bechara Kaam Ka Bhoj
Hamdard products were formulated based on traditional recipes using herbs etc. One of them was Cinkara. With over exhaustion due to various reasons leading to fatigue, lethargy an…
Mile Sur Mera Tumhara
https://portfolio.mentza.com/portfolio/vejayanand/circles/13493
https://open.spotify.com/episode/698okZ29mP4iMrWGTfK1DA?si=VlbIPxnyQLK8b-vk0BUEZg
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Categories Advertising
Iconic Ads: Hovis – The Bike Ride
Alan Hepburn, who was in charge of marketing for Hovis in the 1970s, asked Collett Dickinson Pearce to come up with creative ideas that touched the audience's emotions instead of …
Categories Advertising
Iconic Ads: Vadilal – Making Desi Ice Cream Go Oomph!
Vadilal began as a soda firm in 1907 and grew to become Gujarat's most popular ice cream brand in the 1970s. When they intended to expand to Mumbai in the 1980s, they ran into a p…