Tobu Cycle
A chat with Sulekha Bajpai who scripted the famous commercial for this favourite kiddie cycle brand
https://portfolio.mentza.com/portfolio/vejayanand/circles/14929
For the written article, visit
Categories Advertising
Iconic Ads: The Times of India – A Day in the Life of India
The Times of India is a paper that keeps a close track of the happenings in the country. It wanted to bring out the strength of the connection it had with the reader and establish…
Iconic Ads: Avis – We Try Harder
It was 1962. Hertz was the leader in car rentals. Avis was failing, it had only an 11% market share and had not made a profit in 13 years.
Robert Townsend, a maverick, was name…
Iconic Ads: Vicks – Gauri Sawant
During the course of 2017, Jocelyn Chabanis and Eugene Pua at Publicis Singapore devoted a significant amount of their time to working on the Vicks account for the APAC region.
…
Iconic Ads: Nestle Sunrise – There’s A New Sunrise in Your Life
I do believe that Nestle Sunrise is a case study where the classic “new, improved” product story (much exploited in those days!) was turned into a huge property and the start of a…