Santoor – Twacha Se Umar Ka Pata Hi Nahin Chalta!
The story behind the repositioning the making of the first few commercials with Subodh Poddar – the erstwhile creative head of Ulka
Iconic Ads: Heineken – Worlds Apart
Over the three years prior to 2016, Heineken's UK sales increased healthily. But the beer industry was facing some serious difficulties.
Still, Heineken only had a 2.5% ma…
Iconic Ads: Miss Clairol -“Does She…or Doesn’t She?
Women dying their hair to avoid greying was unheard of in the 1950s. While many women wore lipstick and blush, dyeing one's hair remained a forbidden topic. The stigma of a highli…
Bas 2 Minute – The Success Of Maggi In India
When Maggi Noodles first debuted in the early 1980s in the Indian market, it encountered considerable obstacles. The parent firm, Nestlé, had a challenging time getting Maggi off …
Iconic Ads: Dollar Shave Club – Our Blades Are F***ing Great
The video's star, Michael Dubin, launched the Dollar Shave Club in Los Angeles with a sense of irreverence.
While it seems to be a crudely filmed amateur project, it was actual…