The Times of India is a paper that keeps a close track of the happenings in the country. It wanted to bring out the strength of the connection it had with the reader and establish…
Tim Warriner and Roy Carruthers were sitting in their shared office on the fourth floor of Collett Dickenson Pearce's Howland Street building in 1964, staring at a brief that aske…
Surf had been through huge successful campaigns like Lalitaji & Dhoondte Rah Jaoge. In 2004, the brands' growth had stagnated. There was competition from various flanks.
At…
Zandu Balm, based on ayurvedic concepts, with a blend of natural ingredients, was introduced in the 1930s. People began to believe in its efficacy and multipurpose use as a pain r…