Woodward’s Gripe Water
Hostile Brands – Success Through Alienation
In the book Different: Escaping the Competitive Herd, Professor at Harvard University Youngme Moon claims that "companies that play hard to get" are hostile brands. Brands that ar…
Iconic Ads: Raymond – The Complete Man
Raymond’s was the most prestigious and largest account for a small and successful agency called Nexus Equity.
In 1995, Nexus Equity came to know that Raymond’s (during that per…
Categories Advertising
Iconic Ads: Jenson & Nicholson – Whenever you Think of Colour
Rumour
Rumour has it in the 1970s, Rediffusion had made a pitch to Asian Paints, & they loved it. They were inclined to give Rediff the account, but when asked why Gattu wa…
Storytelling – Turning a Restaurant Robbery into Viral Advertising
The footage of a robbery at a taco shop in Las Vegas was turned into a funny commercial, and many Internet users were craving corn tortillas because of it.
Two men can be seen …