Woodward’s Gripe Water
Iconic Ads: Esso – Put a Tiger In Your Tank
Around the turn of the 20th century, the Esso Tiger initially debuted in Norway as a mascot. Before the outbreak of World War II, Esso's European subsidiaries continued to use the…
Iconic Ads: Crest – Look Mom – No Cavities
In the mid-1950s, Procter & Gamble had a scientific breakthrough on its hands. Researchers at Indiana University, led by Dr Joseph Muhler and Dr William Nebergall, discovered …
Iconic Ads: Louis Vuitton – Core Values
In 2007, Louis Vuitton sought to redefine its legacy as the pioneer of luxury travel and craftsmanship.
The Brief and the Winning Agency
The brand aimed to create a campaig…
McDonald’s Happy Meal – Who Actually Created It?
Almost everyone has fond recollections of McDonald's from their youth, and the Happy Meal is largely responsible for this. The legacy of joy and levity that the Happy Meal has lef…