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Why Does Calvin Klein Question So Much On Twitter?
Calvin Klein has a keen grasp of Twitter's engagement mechanics, which informs its strategy of mostly asking questions. Calvin Klein shook up their marketing strategy and unleashe…
Categories Advertising
Iconic Ads: Fevicol – Bus Ka Jod
Fevicol advertising is, as people would say, ‘Hatke’! It has moved beyond the physical adhesiveness between surfaces to a more metaphorical one. The 'Fevicol Ka Jod' is just not p…
Categories Advertising
Iconic Ads: Panch Matlab Chota Coke
In the initiative to get a larger share of the market and increase consumption, Coca Cola launched a 100 ml bottle at Rs 5 called Chota Coke. Affordability was an important criter…
Iconic Ads: Cadbury’s – Gorilla
According to Phil Rumbol, Director of Marketing, Cadbury in 2006, the whole business had become quite sober, humourless and serious, forgetting that it is chocolate and should be …