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Categories Advertising
Iconic Ads: Pepsi – Hi, I Am Sanjana
1993, post-liberalization, cable television was taking off.
Entertainment had changed and there was more of it. The younger consumers were demanding and brand conscious.
Pep…
Hidden Nuggets: Flipkart – Wish Chain
Flipkart just updated the look of their company. It intended to convey that it has a diverse group of customers, spanning age groups, genders, and locations.
While they had bee…
Categories Advertising
Silent Signals, Strong Impact: The Power of Subtle Branding in a Noisy Digital World
In today's digital-first world, where consumers are constantly bombarded with messages, flashy campaigns are no longer the only way to win attention. Some of the most iconic brand…
Iconic Ads/Logos: I Love New York – Milton Glaser
The "I Love New York Logo"—consisting of an upper-case "I," a red heart symbol, and then the upper-case letters "N" and "Y," set in the rounded slab serif typeface The American Ty…