Woodward’s Gripe Water
Iconic Ads: Budweiser – Frogs
Anheuser-Busch wanted a new campaign for Bud that would "contemporize" the brand and make it more appealing to the twenty-one to thirty-year-old segment, and so in late summer 199…
Iconic Ads: Patek Philippe – Begin Your Tradition
Before 1996 and for a decade, Patek had been working with Bozell. The advertising had reflected the quality of their watches & watchmaking. Now many brands copied them.
The…
Categories Advertising
Iconic Ad: Palmolive – Kapil Da Jawab Nahin
In the late 70s, if you visited a cinema, chances are you would have seen Sunil Gavaskar driving the ball exquisitely in a Palmolive commercial, and with every drive, it was shown…
Iconic Ads: Carlton Draught – Big Ad
In Australia, beer advertising was a funny niche. There was not much of a difference between various lagers in terms of flavour or ingredients, and regulators wouldn't let you tal…