Woodward’s Gripe Water
Categories Advertising
Iconic Ads: Santoor – Twacha Se Umar Ka Pata Hi Nahin Chalta!
Wipro launched a sandalwood–turmeric-based soap called Santoor in 1985 after evaluating several product concepts. Santoor was coined from the first three letters of both ‘san'dalw…
Categories Advertising
Iconic Ads: Uncle Chipps’ – Bolo Mere Lips
In the 80s, Amrit Agro had launched among the first potato wafers brand in India - Uncle Chipps. It pioneered the branded nitrogen-foil packaging of potato wafers in India. People…
Square Vs Diamond Shreddies – Creativity Boosts Sales
Shreddies had gotten boring in the eyes of Canadians. The 70-year-old brand was in decline and there was no fresh product innovation to draw attention to it.
For those who don'…
When Competition Becomes Content: The Strategic Power of Brand Rivalries
Competition is usually something companies prefer to manage quietly. Marketers track competitors, compare prices, study product launches and monitor advertising, but most brand co…