Woodward’s Gripe Water
KFC and a Cultural Tradition in Japan
Christmas in Japan has become synonymous with a bucket of Kentucky Fried Chicken thanks to some brilliant marketing in the 1970s. KFC has enjoyed their busiest time of the year du…
Iconic Posters: Keep Calm And Carry On
This is a phrase that originated in the United Kingdom and has since spread across the globe. Posters, mugs, tea towels, and headlines all feature the phrase.
The Ministry of I…
Categories Advertising
Fun Series: Parallels Between Dhokla And Corporate Life
In many respects, the corporate world is like the popular soft and spongy Gujarati Dhokla, which is both amusing and insightful:
The rise requires preparation and patience
T…
Iconic Ads: Roll Royce – “At 60 miles an hour the loudest noise..”
In 1958, the US had been enjoying a prosperous postwar era, with the automobile as the ultimate prestige symbol.
Rolls-Royce approached Ogilvy for advertising.
In order to …