Woodward’s Gripe Water
Iconic Ads: Araldite
While media spending on advertising may be decreasing, the excitement that advertising can bring to a brand's positioning remains great & effective if done right.
In 1983, …
Categories Advertising
Iconic Ads: Garden – You Fascinate Me
The regular saree was boring for many women in the late 70s. Women were changing. While they wanted to wear sarees, the product was staid and boring. The stiff cotton material of …
Iconic Ads: BMW – The Ultimate Driving Machine
BMW had a simple, and now Bavarian, recipe for success before the mid-1970s. It created cars with consistent and basic designs that were appealing from every viewpoint and would a…
Iconic Ads: Guinness – Is Good For You
Arthur Guinness founded the Guinness Brewing Company in 1759 and shortly after moved it to its current location in St. James Gate, Dublin. There it began brewing porter, a popular…