Woodward’s Gripe Water
Categories Advertising
Iconic Ads: Nirma – Sabki Pasand
As per reports, ‘Sabki Pasand Nirma’ is one of the longest-running jingles of Indian advertising, even though the commercial has been tweaked time and again, keeping pace with the…
Categories Advertising
Iconic Ads: Coldarin – Kya Haal Bana Rakha Hai
Anil Kapoor (later CEO, Ulka), the marketing manager at Boots had a problem, Coldarin launched in the late 1970s was struggling.
Coldarin was derived from Cold+Asprin and was f…
Iconic Ads: Heineken – Worlds Apart
Over the three years prior to 2016, Heineken's UK sales increased healthily. But the beer industry was facing some serious difficulties.
Still, Heineken only had a 2.5% ma…
Categories Advertising
Iconic Ads: Indian Railways – Railgaadi, Chuk, Chuk, Chuk
Indian Railways was one of the co-sponsors for the Commonwealth Games and as a part of the gives, they received a lot of FCT ( free commercial time) on television.
For the comm…