Woodward’s Gripe Water
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Iconic Ads: Pepsi – Nothing Official About It
The 1996 Cricket World Cup was a proxy to celebrate the liberalized India - a battleground for the cola MNCs that had come in. A lot was at stake.
Pepsi had lost its bid …
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Iconic Ads: Naukri – Hari Sadu
In 2003, many of the dotcoms had gone bust. Naukri was soldiering on.
There was no proper understanding of the space. There were no formulas to follow, no set behavioural patte…
Iconic Ads: Conservative Party – Labour Isn’t Working
In the 1970s, unemployment dominated the Conservative Party's campaigning not once, but twice. Expecting James Callaghan to call an early election in fall 1978, they plastered Bri…
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Iconic Ads: Amazon – Aur Dikhao
In 2015, it had been approximately 2 years since Amazon had launched in India. It wanted to penetrate deeper into the Tier II and III cities/ towns and make Amazon available to a …