Woodward’s Gripe Water
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Iconic Ads: Rasna- I Love you
If you are the 70s/80s kid, you grew up with Rasna.
Rasna used to be a part of the household monthly shopping basket. Bottles of juice concentrates were kept handy, to help kid…
Iconic Ads: Share the Load – Ariel
In 2014-15, P&G asked BBDO India to build emotional equity for Ariel, the flagship detergent brand from P&G. Ariel was doing exceedingly well.
Josy Paul knew that adver…
Iconic Ads: Esso – Put a Tiger In Your Tank
Around the turn of the 20th century, the Esso Tiger initially debuted in Norway as a mascot. Before the outbreak of World War II, Esso's European subsidiaries continued to use the…
The GAP Logo Redesign – A Botched Attempt
In 1969, the world's first Gap store opened. Due to its widespread appeal, it became one of the world's biggest speciality stores.
Gap redesigned a 20-year-old logo in 2010 in …