Woodward’s Gripe Water
Categories Advertising
Iconic Ads: Strepsils – The MGM Lion Meow!
1970’s. Back to the Boots Company but a different brand – Strepsils. And with Clarion
The difficult Anil Kapoor was the client, and he used to grind agencies to death.
Agenc…
Bas 2 Minute – The Success Of Maggi In India
When Maggi Noodles first debuted in the early 1980s in the Indian market, it encountered considerable obstacles. The parent firm, Nestlé, had a challenging time getting Maggi off …
Categories Advertising
Iconic Ads: Pepsi – Yehi Hai Right Choice Baby A-Ha!
It was the early 90s when liberalization had started. The attitude of the youth had changed from planning for the future to living for now. They did not want to go the conventiona…
Pixar’s 22 Rules of Storytelling
When Emma Coats, a former Pixar employee, tweeted a series of storytelling maxims in 2011, the list of "Pixar's 22 Rules Of Storytelling" was created and shared.
"A mix of thin…