If you are the 70s/80s kid, you grew up with Rasna.
Rasna used to be a part of the household monthly shopping basket. Bottles of juice concentrates were kept handy, to help kid…
In 2014-15, P&G asked BBDO India to build emotional equity for Ariel, the flagship detergent brand from P&G. Ariel was doing exceedingly well.
Josy Paul knew that adver…
Around the turn of the 20th century, the Esso Tiger initially debuted in Norway as a mascot. Before the outbreak of World War II, Esso's European subsidiaries continued to use the…
In 1969, the world's first Gap store opened. Due to its widespread appeal, it became one of the world's biggest speciality stores.
Gap redesigned a 20-year-old logo in 2010 in …