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General

Categories General

Steve Jobs – The Reality Distortion Field. And Yours Too

Posted on July 1, 2021July 1, 2021by Vejay Anand
Steve Jobs treated life as if it was flexible, and he used it to become a creator of reality. “The minute that you understand that you can poke life and … if you push it, somethin…
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Categories General

Familiarity Principle – Poor Decision Making

Posted on July 1, 2021July 1, 2021by Vejay Anand
The first time I visited a Japanese restaurant, I took a look at the menu. I had never eaten Japanese. I realized that I did not know any of the dishes and items were all Japanese…
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Categories General

Get Suckered by Horoscopes – Barnum Effect

Posted on July 1, 2021July 1, 2021by Vejay Anand
Read the horoscope in the newspaper today.  It’s surprisingly accurate.  Sucker! We all know that horoscopes are written for the masses, but I can’t help but fe…
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Categories General, Marketing

Hopping on the Bandwagon – Herd Mentality

Posted on June 30, 2021June 30, 2021by Vejay Anand
I was watching Scam 1992 – the web series on Harshad Mehta. Self-anointed Big Bull. What surprised me was that with just a rumour that Mehta was picking up a share, the rest of th…
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Categories Advertising, General

Iconic Ads: Ek Anek Aur Ekta – Unity in Diversity

Posted on June 30, 2021May 14, 2022by Vejay Anand
In 1974 — Ek Anek Aur Ekta (One, Many & Unity), a 7-minute animation film was released. It was written & co-directed by Vijaya Mulay - documentarian, film historian, educa…
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Categories General, Marketing

Why we like the 1st Piece of Information?- Anchoring Bias

Posted on June 30, 2021June 30, 2021by Vejay Anand
I saw online that a TV priced at Rs. 60,000. I went shopping at a local electronics store that offered it for Rs 59,000, which I happily accepted. Except that another dealer was s…
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Categories Advertising, General

Obsession With Self – Selfitis

Posted on June 30, 2021June 30, 2021by Vejay Anand
Taylor Swift maintains her edge on Instagram in the frame after frame to the approval of her millions of followers. Kim Kardashian has published “Selfish,” a bestselling book o…
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Categories General

Menstruation is Red, not Blue!

Posted on June 30, 2021by Vejay Anand
The Pantone Color Institute partnered with INTIMINA to bring the custom Pantone Red colour for menstruation. Described as "a true red that represents a constant flow", it was crea…
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Categories General

All Study and No Play Makes Jack a Dull Boy

Posted on June 30, 2021June 30, 2021by Vejay Anand
Edutech companies have been capitalizing on the psyche of the Indian parent. Most parents expect their kids to be the next Brin or Page. For them, education (not learning) is most…
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Categories General

The Internet Cloud is Clouded

Posted on June 30, 2021June 30, 2021by Vejay Anand
In Apr 2019 "Despacito" became the 1st video to hit a billion views on YouTube. Grim truth- it consumed as much electricity as 40,000 U.S. homes use yearly Each search, clic…
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Categories General

Respect People The Way You Want To Be Respected

Posted on June 29, 2021June 30, 2021by Vejay Anand
15 years ago, I was interviewing for roles in 2 companies. Case 1 I was meeting a CXO of a large retail chain. The CXO made me wait for 3 hours post the time of appointment.…
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Categories General, Marketing

Everybody has Goals and Aspirations

Posted on June 29, 2021by Vejay Anand
Everybody aspires for something. A footballer wants to be the best A spiritual guru aspires to spread his teachings among more followers A poor man wants to move up in li…
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Categories General

Availability Heuristic & the Easier Route to Decision Making

Posted on June 29, 2021June 29, 2021by Vejay Anand
Lottery companies love to talk about recent winners. Mr X won Rs 1 crore! On social media, news sites, blogs, etc., the winner becomes a minor celebrity. And we then overest…
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Categories General

Ubuntu – A Person Can Only be a Person Through Others

Posted on June 29, 2021by Vejay Anand
NBA coach Doc Rivers led the Celtics in 2008 to their first championship in 22 years. With a 24-58 season, fans were calling for Rivers to be fired. In a last-ditch effort, the fr…
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