Everybody has some hopes. Everybody has some aspirations. There is no one without any
Everybody aspires for something.
A footballer wants to be the best
A spiritual guru aspires to spread his teachings among more followers
A poor man wants to move up in life
A rich man wants fancier trappings
A do-gooder wants to do good to more people
A lady wants to be the best mother
An entrepreneur aspires to be successful
Nobody, I repeat nobody has ‘no’ aspirations
Businesses and marketers should focus on aspirations.
There will always be a tribe with similar aspirations.
Find them and make a product, brand & communication which appeals to them.
A simple thought and tough execution!
Sometimes even simple tasks can be complicated.