Everybody has Goals and Aspirations

Everybody has some hopes. Everybody has some aspirations. There is no one without any

Everybody aspires for something.

A footballer wants to be the best

A spiritual guru aspires to spread his teachings among more followers

A poor man wants to move up in life

A rich man wants fancier trappings

A do-gooder wants to do good to more people

A lady wants to be the best mother

An entrepreneur aspires to be successful

Nobody, I repeat nobody has ‘no’ aspirations

Businesses and marketers should focus on aspirations.

There will always be a tribe with similar aspirations.

Find them and make a product, brand & communication which appeals to them.

A simple thought and tough execution!

Sometimes even simple tasks can be complicated. 

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