Every festival has a unique reason to celebrate. There is a religious element, but it is also seen as an opportunity to refresh, bring in the new, spend time with relatives, frien…
The Hindu wanted to reach out to the youth. It wanted to show that it was a vibrant and aggressive newspaper.
The idea was to engage, create a conversation with topics that aff…
Pranav Adani at Adani Wilmar was looking for something different for the Fortune range of cooking oils to rejuvenate it.
In 2014, his brief to Piyush Pandey at Ogilvy was simpl…
The advertising of Titan Watches can never be complete without the signature tune. It was the idea of Suresh Mullick – NCD of Ogilvy in 1984, to choose Mozart’s 25th Symphony, and…
Passing the Class 12 exams after multiple tries calls for a great & sweet celebration..with Cadbury’s Dairy Milk.
This advertising broadens the essence of happiness to a mo…
In the 2000s, SBI Life Insurance researched 25 – 45-year-olds. Interestingly, the group between 25 and 35 years did not consider pension as an investment option since they thought…
In the early 2000s, Pidilite had been selling an epoxy compound adhesive under the brand ‘M-Seal’, as a B2B product. It was used by professionals like plumbers, mechanics, masons …
5 Star was facing competition not only from similar chocolates but also from brands like Kit Kat and Cadbury's own Diary Milk and Perk.
Not only that, Cadbury had reduced the g…
In 2003, when Uma Bharati became the Madhya Pradesh CM, she brought in Ashwani Lohani to revive the bleeding MP Tourism Development Corporation. It was short, as Bharati had to st…
In 2002, there was a massive Polio outbreak in North India. UP and Bihar comprised 95% of the cases. There was huge resistance to the polio vaccination.
The Ministry of Health …
With its chocolate and wafer construct, Cadbury Perk targeted the casual snacking space dominated primarily by chips and wafers. It was positioned as a light snack for subduing th…
Another brand from the Pidilite umbrella, Fevi Kwik, needed help from Ogilvy. The brief was very simple, Fevi Kwik sticks surfaces together almost immediately. This was to appeal …
Fevicol advertising is, as people would say, ‘Hatke’! It has moved beyond the physical adhesiveness between surfaces to a more metaphorical one. The 'Fevicol Ka Jod' is just not p…
This was Prasoon Pandey's first commercial for Fevicol and the first famous one too. While being briefed for this film, he was shown advertisements for paints and the painter was …
