Tag: ogilvy

Insurance companies have a bad name because people think they take your money for premiums and then use bureaucratic red tape to hold up your claim for as long as possible. On the…

Shreddies had gotten boring in the eyes of Canadians. The 70-year-old brand was in decline and there was no fresh product innovation to draw attention to it. For those who don'…

The Maha Kumbh Mela, which takes place every 12 years in Allahabad, attracts the world's largest crowd of pilgrims. A hundred million Hindus flock to the city to take a holy bath …

During a strategy meeting in 2002, a predominantly lady agency-client team (Ogilvy and Unilever) tried to explain to their male colleagues why women dislike most beauty advertisin…

Ogilvy won the mandate for Diu Tourism, amid intense competition. It was our attention-getting creative idea that clinched it. We went on to launch the campaign with teaser ads de…

Howard Clark was the first president of American Express to place a high value on advertising. American Express's yearly advertising budget was barely $1 million before he assumed…

Agra, Jaipur and Delhi were the most popular locations in India for international travelers, followed by Goa and Kerala. People became aware of Kerala (God's Own Country) because …

It was 1996. The Cricket World was jointly hosted by India, Pakistan & Sri Lanka. Internet was frighteningly slow and people were still trying to figure out what it can do.…

In the 1980s, after Proctor & Gamble took over Richardson Hindustan, there was a fair bit of innovation to extend the Vicks brand. As a part of this exercise, it launched a…

Richardson Hindustan launched Vicks VapoRub in the early 1950s. It was positioned as a balm. Balms are stronger in terms of smell, etc., and function as an all-in-one for heada…

Indian Railways was one of the co-sponsors for the Commonwealth Games and as a part of the gives, they received a lot of FCT ( free commercial time) on television. For the comm…

In early 2000, the Cancer Society (CPAA) approached Piyush Pandey to create a campaign for cancer prevention, specifically anti-smoking. Piyush had lost his sister earlier to canc…

Every festival has a unique reason to celebrate. There is a religious element, but it is also seen as an opportunity to refresh, bring in the new, spend time with relatives, frien…

The Hindu wanted to reach out to the youth. It wanted to show that it was a vibrant and aggressive newspaper. The idea was to engage, create a conversation with topics that aff…