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Tag: ogilvy

Categories Advertising, Marketing

Iconic Ads: Thai Life Insurance – Unsung Hero

Posted on October 16, 2022by Vejay Anand
thai life logo
Insurance companies have a bad name because people think they take your money for premiums and then use bureaucratic red tape to hold up your claim for as long as possible. On the…
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Categories Advertising, Marketing

Square Vs Diamond Shreddies – Creativity Boosts Sales

Posted on February 28, 2022February 28, 2022by Vejay Anand
Shreddies had gotten boring in the eyes of Canadians. The 70-year-old brand was in decline and there was no fresh product innovation to draw attention to it. For those who don'…
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Categories Advertising, Marketing

Iconic Campaigns/ Ads – Lifebuoy – Roti

Posted on November 23, 2021by Vejay Anand
The Maha Kumbh Mela, which takes place every 12 years in Allahabad, attracts the world's largest crowd of pilgrims. A hundred million Hindus flock to the city to take a holy bath …
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Categories Advertising, Marketing

Iconic Ads: Dove – Real Beauty

Posted on October 14, 2021October 14, 2021by Vejay Anand
During a strategy meeting in 2002, a predominantly lady agency-client team (Ogilvy and Unilever) tried to explain to their male colleagues why women dislike most beauty advertisin…
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Categories Advertising, Marketing

Iconic Ads: Diu – Ilha de Calma

Posted on October 8, 2021October 8, 2021by Vejay Anand
Ogilvy won the mandate for Diu Tourism, amid intense competition. It was our attention-getting creative idea that clinched it. We went on to launch the campaign with teaser ads de…
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Categories Advertising, Marketing

Iconic Ads: American Express – Don’t Leave Home Without Them

Posted on September 26, 2021May 24, 2022by Vejay Anand
Howard Clark was the first president of American Express to place a high value on advertising. American Express's yearly advertising budget was barely $1 million before he assumed…
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Categories Advertising, Marketing

Hidden Nuggets: Maharashtra Tourism – Maharashtra Unlimited

Posted on September 5, 2021September 7, 2021by Vejay Anand
Agra, Jaipur and Delhi were the most popular locations in India for international travelers, followed by Goa and Kerala. People became aware of Kerala (God's Own Country) because …
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Categories Advertising, Marketing

Hidden Nuggets – Philips Pocket Radio – Monks

Posted on August 6, 2021August 9, 2021by Vejay Anand
It was 1996. The Cricket World was jointly hosted by India, Pakistan & Sri Lanka. Internet was frighteningly slow and people were still trying to figure out what it can do.…
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Categories Advertising

Iconic Ads: Vicks Action 500 – Haan Bhai Haan

Posted on July 13, 2021July 13, 2021by Vejay Anand
In the 1980s, after Proctor & Gamble took over Richardson Hindustan, there was a fair bit of innovation to extend the Vicks brand. As a part of this exercise, it launched a…
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Categories Advertising

Iconic Ads: Vicks Vaporub – Happy Birthday Mummy

Posted on July 13, 2021by Vejay Anand
Richardson Hindustan launched Vicks VapoRub in the early 1950s. It was positioned as a balm. Balms are stronger in terms of smell, etc., and function as an all-in-one for heada…
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Categories Advertising

Iconic Ads: Indian Railways – Railgaadi, Chuk, Chuk, Chuk

Posted on July 13, 2021July 13, 2021by Vejay Anand
Indian Railways was one of the co-sponsors for the Commonwealth Games and as a part of the gives, they received a lot of FCT ( free commercial time) on television. For the comm…
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Categories Advertising

Iconic Ads: CPAA – Be Nice to Smokers, they die faster

Posted on July 12, 2021July 12, 2021by Vejay Anand
In early 2000, the Cancer Society (CPAA) approached Piyush Pandey to create a campaign for cancer prevention, specifically anti-smoking. Piyush had lost his sister earlier to canc…
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Categories Advertising

Iconic Ads: Asian Paints – Pongal Celebrations

Posted on July 12, 2021July 12, 2021by Vejay Anand
Every festival has a unique reason to celebrate. There is a religious element, but it is also seen as an opportunity to refresh, bring in the new, spend time with relatives, frien…
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Categories Advertising

Iconic Ads: The Hindu – The Youth are Watching

Posted on July 12, 2021July 12, 2021by Vejay Anand
The Hindu wanted to reach out to the youth. It wanted to show that it was a vibrant and aggressive newspaper. The idea was to engage, create a conversation with topics that aff…
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