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Pets

Categories General, Pets

Micro Trends in Pet Food

Posted on April 26, 2023April 26, 2023by Vejay Anand
petfood trends
Many of the same trends that have been prevalent in the pet food market over the previous few years are still widely prevalent today. Premiumization and humanization, two related …
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Categories Business, Pets

Top 2023 Human Food Trends: Implications on Pet Food

Posted on November 25, 2022November 25, 2022by Vejay Anand
Pet-food-ingredients-and-kibble.jpg
Despite slowing economies around the world, a pandemic (which actually boosted sales), and rising prices, the pet food industry has grown steadily over the last few years. It's st…
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Categories Pets

Dog Food Trends to Watch Out For

Posted on November 4, 2022November 4, 2022by Vejay Anand
dog food
It has been seen that these trends are gaining popularity in the dog food market. Experts believe that the humanization of dogs is a primary driver of consumer behaviour and produ…
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Categories Pets

Sustainability in the Pet Food Industry

Posted on July 2, 2022July 5, 2022by Vejay Anand
Sustainability - pet food
In the early 21st century, the concept of sustainability has grown more popular. Businesses and whole industries are looking for ways to use eco-friendly products and practices in…
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Categories Business, Pets

Millennials Are Driving the Indian Pet Industry

Posted on June 10, 2022June 13, 2022by Vejay Anand
millennials & pets
It is estimated that the Indian pet business is one of the strongest and fastest-growing in the world's pet sector. A new pet speciality brand is launched every week, while establ…
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Categories Marketing, Pets

Puffery Claims In Petfood Marketing

Posted on June 8, 2022June 8, 2022by Vejay Anand
misleading claims
Pet food product manufacturers want to fill the innovation pipeline with products and ideas that open up new market possibilities for them. A pet food company's long-term succe…
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Categories Business, Pets

A New Dog Is Topping A Top Dog – How Chewy Is Beating Amazon

Posted on March 14, 2022March 14, 2022by Vejay Anand
Strange are the ways of branding in e-commerce in the US. The Amazon reminded you of the Brazilian rain forest the first time you heard about it. A newcomer to the online retail w…
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Categories Business, Pets

Natural Health and Wellness for Pets – Retailer Implications

Posted on February 28, 2022February 28, 2022by Vejay Anand
There are many types of natural health and wellness products on the market, and it is the responsibility of retailers to explain the items' efficacies. There's nothing like the…
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Categories General, Pets

Pet Parents Are Becoming Pickier

Posted on February 18, 2022February 18, 2022by Vejay Anand
Even while pet owners are spending more, they are becoming more concerned about what they put in and on their pets. Many pet owners are becoming more aware of what goes into t…
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Categories General, Pets

What 2022 Holds For Pet Care – Indian Trends

Posted on February 16, 2022February 16, 2022by Vejay Anand
Humans are increasingly relying on our dogs to provide emotional support and friendship. If pet parents pay it forward in 2022, the pet industry might soar to new heights. 1. T…
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Categories Business, Pets

Humanization and Human-Grade Pet Food

Posted on February 2, 2022February 2, 2022by Vejay Anand
People's willingness to go to great lengths to protect their pets has grown stronger in recent years. Pets are increasingly being viewed as members of the family by many pet owner…
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Categories Marketing, Pets

Private Labels in Pet Care Marketplaces

Posted on December 15, 2021January 17, 2022by Vejay Anand
Observe how other private labels have developed around the globe. Global retail leaders have demonstrated that a strong private-label product line can be a key component of a stor…
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Categories Marketing, Pets

Personalization in Pet Care Retail (Or Lack of It)

Posted on December 6, 2021December 7, 2021by Vejay Anand
A rise in interest in pets is being generated by those who have adopted pets as a form of companionship in the wake of the pandemic. Pet businesses & internet marketplaces hav…
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Categories Business, General, Pets

Exploring New Pet Ancillary Services

Posted on August 27, 2021September 13, 2021by Vejay Anand
During the pandemic, people turned to their pets for company and playmates more than ever last year as they nested at home. As you may be aware, pet industry trends often mirro…
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