India's pet industry is growing rapidly, but the real story is not about dogs, cats, food, toys, or supplements. It is about a generation that is redefining what family means.
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Most pet wellness brands in India still plan around a single buyer persona: the "aware urban pet parent". That shorthand is convenient and increasingly wrong. A behavioural lens, …
Nutrition labels for dogs. Cold-pressed treats for cats. Probiotic chews that sound like they belong in a wellness clinic, not a pet store. India's pet food shelf has quietly begu…
Five years ago, the world adopted pets at a pace it had never seen before. In the United States alone, nearly one in five households brought home a new pet during the COVID-19 cri…
A consulting firm tracking the American pet category recently released a figure that surprised even people within the industry: the pet wellness market, when measured properly, ha…
For years, India’s new-age pet brands followed a familiar playbook: launch online, build a loyal D2C audience, control the narrative, and grow through digital marketing. That appr…
India’s petcare market is being quietly reshaped – not in pet shops or vet clinics, but on social media feeds.
According to recent industry observations, Millennials and Gen Z …
How Human Food Trends Are Redefining Pet Nutrition in India in 2026
Step into any modern Indian household, and you’ll see a quiet revolution underway-not in wardrobes, gadgets,…
When the world feels noisy and uncertain, Indians are finding calm — and connection — in the company of their pets.
Across Indian cities today, the signs are everywhere — from …
A quiet revolution is underway in India’s pet food industry — one inspired by our own health journeys. As more Indians embrace holistic wellness, clean eating, and functional nutr…
Over the past few decades, the pet food industry has undergone a remarkable transformation—shaped by rising urbanisation, the humanisation of pets, and increasing awareness about …
How Playful Kittens Sparked Joy, Adoption, and a Viral Moment
In the spring of 2014, a busy Los Angeles sidewalk hosted an unusual invitation: step into a sleek glass “therapy …
In today’s uncertain economy, pet owners are making tougher choices about where their money goes. Rising costs are stretching household budgets, forcing even the most devoted pet …
Dogs have long dominated India's pet care industry. But the winds are shifting. Cat ownership is rising sharply, especially among Gen Z and Millennial pet parents in urban metros.…
