Tag: advertising

The oddly shaped car designed to fit five passengers transcended its dubious origins and became popular with members of the American counterculture during the 1960s and 1970s. The…

https://portfolio.mentza.com/portfolio/vejayanand/circles/18386 https://open.spotify.com/episode/7mvUAGudNEFe2oMM0GDQjG?si=NvAaigMXQBiGarkuPjqNTw The article is here h…

This campaign made eggs a staple diet for Indians. https://portfolio.mentza.com/portfolio/vejayanand/circles/17704 https://open.spotify.com/episode/6s1lCUuYvNDvlb2J70BqoL?s…

https://portfolio.mentza.com/portfolio/vejayanand/circles/16304 https://open.spotify.com/episode/0vhjLW8ZU12qxm0jmVGxzO?si=6bQWzxuBTvOZJjIKwwebsQ The article is https…

1986 was the year in question. The former dictator Ferdinand Marcos and his wife, Imelda, were making headlines in the Philippines for their glamorous lifestyle despite the fact t…

https://portfolio.mentza.com/portfolio/vejayanand/circles/15615 The article is here https://onlykutts.com/index.php/2021/07/28/de-beers-a-diamond-is-forever/ …

The classic Pan Parag ad with Shammi Kapoor and Ashok Kumar. A conversation with Sulekha Bajpai who wrote the script https://portfolio.mentza.com/portfolio/vejayanand/circles/1…

Before 2014, the majority of customers associated Under Armour with men. In 2013, the corporation clocked $2.3 billion, but its women's line brought in just $500 million. Due t…

"Just Do It" had been a rallying cry for sportspersons of all sports and abilities for more than three decades. The company sought to not only reenergize its trademark attitude fo…

It all began in the summer of 2013 at Cannes. Unilever's social experiment with Dove had been a big success at the fest. Procter and Gamble had been thinking of taking the social …

Fallon's work on the first Bravia film was incredibly productive. 'Like no other' seemed out of place for Bravia. It was only when Fallon took advantage of the product's advantage…

Bartle Bogle Hegarty (BBH) had successfully repositioned Johnnie Walker and partnered with them for some time when a brief landed on their desks in 2009. It was to be a corpora…

Confectionery is a smorgasbord of many different shapes, sizes, colours, and flavours. While it gives a lot of variety to the customers, it is confusing too, and they are all vyin…

The first decade of the 2000s saw big brand wars in the gum, mint and breath fresheners market. Everybody was doing funny ads selling fresh breath, flavour etc. Brand recall becam…