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Tag: advertising

Categories Advertising, Marketing

Iconic Ads: Alka Seltzer – Spicy Meatball

Posted on November 29, 2023by Vejay Anand
Alka Seltzer
An Italian actor was seen in the 1969 Alka-Selzter commercial "That's a spicy meatball" fumbling his lines while eating a meatball, until he was clearly in need of an antacid at t…
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Categories Advertising, Marketing

Iconic Ads: Volkswagen Golf – Changes

Posted on November 23, 2023November 23, 2023by Vejay Anand
vw changes
In 1987, Volkswagen decided to put more marketing effort into the Golf model, the second generation. Paula Hamilton played a woman who made the decision to divorce her husband.…
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Categories Advertising, Marketing

Iconic Ads: Levi’s 501 – Drugstore

Posted on November 19, 2023November 19, 2023by Vejay Anand
levis drugstore
Bartle Bogle Hegarty's (BBH) work for Levi's between 1985 and 1998 was one of the most honoured and acclaimed in the advertising industry. It crafted a fantastical America of sile…
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Categories Advertising, Marketing

Iconic Ads: Chanel N 5 – Share The Fantasy -Pool

Posted on November 17, 2023November 17, 2023by Vejay Anand
chanel n 5
Since its debut on May 5, 1921, Chanel No. 5 has been one of the world's best-selling fragrances, despite its high price tag. Almost nothing about the packaging has changed since…
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Categories Advertising, Marketing

Iconic Ads: Parker Pens – Finishing School

Posted on November 9, 2023November 9, 2023by Vejay Anand
parker pen
Collett Dickinson Pearce had recently picked up the Parker Pen account. Parker wasn't a brand for the masses. In 1975, Parker introduced the Parker Lady, a smaller and more ele…
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Categories Advertising, Marketing

Heinz – Draw Ketchup (Ketchup = Heinz)

Posted on November 8, 2023November 8, 2023by Vejay Anand
draw ketchup
The Heinz brand of tomato ketchup has some staggering market shares in some continents. In Europe, where the brand is well recognised and respected, it has an 80% market shar…
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Categories Advertising, Marketing

Iconic Ads: Mates Condoms – Chemist

Posted on November 5, 2023by Vejay Anand
mates-condoms.jpeg
Dunlop Rubber started making condoms in Australia in the 1890s. Dunlop employee Eric Ansell purchased the condom manufacturing machinery in 1905 and went on to form Ansell Rubber.…
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Categories Advertising, Marketing

Iconic Ads: National Battery – Fireman

Posted on November 5, 2023by Vejay Anand
national battery
A plastic toy Fireman with a National battery in it, as a voice declares in Japanese that scaling a skyscraper is this year's National Neo High Top challenge. The toy plays h…
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Categories Advertising, Marketing

Iconic Ads: The Guardian – Point of View

Posted on November 3, 2023November 3, 2023by Vejay Anand
The_Guardian
In 1985, Boase Massimi Pollitt (BMP) was selected to handle advertising for The Guardian, and during that time, the agency produced several remarkable campaigns. Scenario Th…
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Categories Advertising, Marketing

Pepsodent Taught People to Brush Their Teeth

Posted on October 18, 2023October 18, 2023by Vejay Anand
pepsodent old logo
An old friend contacted advertising professional Claude C. Hopkins in 1915 with a business proposition. His friend had found a fantastic product, he said, one that was certain to …
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Categories Advertising, Marketing

Iconic Ads: Burger King – Subservient Chicken

Posted on June 6, 2023June 7, 2023by Vejay Anand
subservient-chicken.jpeg
At first, the campaign's focus was squarely on television ads. Advertising agency Crispin Porter + Bogusky came up with the idea of a giant chicken man being told to carry out var…
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Categories Advertising, Marketing

Great Ads: Reebok – 25915 Days

Posted on April 22, 2023by Vejay Anand
Reebok-logo.png
The average lifespan is just 25,915 days, thus in honour of their bodies, Reebok is challenging its fans and followers with a campaign called "25,915 Days." The company's 2015 …
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Categories Advertising, Marketing

Apple – “Creativity Goes On” – Prolific Creative Activity During the Quarantine

Posted on April 22, 2023April 22, 2023by Vejay Anand
creativity-goes-on-video-thumb.jpg
"Creativity is just connecting things," Steve Jobs famously stated. He was especially praising how having a wide range of life experiences might inspire new ideas. Jobs believed t…
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Categories Advertising, Marketing

Iconic Ads: Heineken – Worlds Apart

Posted on April 14, 2023April 20, 2023by Vejay Anand
heineken-worlds-apart
Over the three years prior to 2016, Heineken's UK sales increased healthily. But the beer industry was facing some serious difficulties. Still, Heineken only had a 2.5% ma…
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