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Tag: advertising

Categories Advertising, Marketing

Iconic Ads: Burger King – Subservient Chicken

Posted on June 6, 2023June 7, 2023by Vejay Anand
subservient-chicken.jpeg
At first, the campaign's focus was squarely on television ads. Advertising agency Crispin Porter + Bogusky came up with the idea of a giant chicken man being told to carry out var…
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Categories Advertising, Marketing

Great Ads: Reebok – 25915 Days

Posted on April 22, 2023by Vejay Anand
Reebok-logo.png
The average lifespan is just 25,915 days, thus in honour of their bodies, Reebok is challenging its fans and followers with a campaign called "25,915 Days." The company's 2015 …
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Categories Advertising, Marketing

Apple – “Creativity Goes On” – Prolific Creative Activity During the Quarantine

Posted on April 22, 2023April 22, 2023by Vejay Anand
creativity-goes-on-video-thumb.jpg
"Creativity is just connecting things," Steve Jobs famously stated. He was especially praising how having a wide range of life experiences might inspire new ideas. Jobs believed t…
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Categories Advertising, Marketing

Iconic Ads: Heineken – Worlds Apart

Posted on April 14, 2023April 20, 2023by Vejay Anand
heineken-worlds-apart
Over the three years prior to 2016, Heineken's UK sales increased healthily. But the beer industry was facing some serious difficulties. Still, Heineken only had a 2.5% ma…
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Categories Advertising, Marketing

Iconic Ads: Honda – Paper

Posted on January 18, 2023January 25, 2023by Vejay Anand
honda paper
Honda plays in the highly crowded and competitive automotive category. Over the years, it had seen its leadership position slowly erode as relatively younger brands like Kia and H…
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Categories Advertising, Marketing

Iconic Ads: P&G – Thank You Mom

Posted on December 30, 2022January 2, 2023by Vejay Anand
Thank you mom
Procter & Gamble sought a strategy to reach their most important demographic of customers, moms. While the company's products are used on a daily basis by the majority of Amer…
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Categories Advertising, Marketing

Iconic Ads: Morton Salt – When It Rains, It Pours

Posted on October 21, 2022by Vejay Anand
Mortons salt pack
In the 1880s, Joy Morton invested in a salt firm in Chicago, and it was the beginning of the Morton family's success. Back then, salt was very profitable because the pioneers and …
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Categories Advertising, Marketing

Iconic Ads: John Lewis – The Boy & the Piano – Elton John

Posted on October 19, 2022October 19, 2022by Vejay Anand
John Lewis Elton John
'The Child & The Piano' was John Lewis's much-anticipated Christmas advertising campaign for 2018. It told the tale of a young boy and the gift that changed his life. Elton…
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Categories Advertising, Marketing

Iconic Ads: Thai Life Insurance – Unsung Hero

Posted on October 16, 2022by Vejay Anand
thai life logo
Insurance companies have a bad name because people think they take your money for premiums and then use bureaucratic red tape to hold up your claim for as long as possible. On the…
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Categories Advertising, Marketing

Iconic Ads: Gillette – We Believe – The Best Men Can Be

Posted on October 16, 2022October 17, 2022by Vejay Anand
gillette
The short film, conceptualised by Grey ( Joe Mongognia, Patrick Conlon, Abigail Hoeflinger & Brian Pluta) and directed by Kim Gehrig, opens with the question, "Is this the bes…
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Categories Advertising, Marketing

Iconic Ads: Skoda – Cake

Posted on September 29, 2022September 30, 2022by Vejay Anand
Skoda-car-cake-advert-tv
In 1999, Fallon started work with Skoda; and by early 2000, the agency had launched its first campaign for the first generation Fabia supermini, Felicia's replacement. Grey London…
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Categories Advertising, Marketing

Iconic Ads: Reebok – Field of Dreams

Posted on September 28, 2022by Vejay Anand
reebok logo old
Even though they are less prominent now, Reebok was a dominant force in the football industry in the 1990s and early 2000s, with famous athletes like Ryan Giggs, Dennis Bergkamp, …
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Categories Advertising, Marketing

Iconic Ads: Berlitz – German Coastguard

Posted on September 16, 2022by Vejay Anand
berlitz
This unassuming advertisement for Berlitz Language Schools demonstrates that not every advertisement has to be epic in order to last the test of time. It was produced in 2006 by t…
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Categories Advertising, Marketing

Iconic Ads: Pan Pasand

Posted on September 14, 2022September 15, 2022by Vejay Anand
pan pasand
After leading a sugarcane revolution in Maharashtra that resulted in the opening of one of the very first sugar mills in India, Walchand Hirachand Doshi established Ravalgaon Conf…
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