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Tag: advertising

Categories Advertising, Marketing

From Boring to Billion-Dollar Brands: The Power of Bold Marketing

Posted on March 13, 2025March 14, 2025by Vejay Anand
Some of the world's biggest brands don't sell unique products—they sell unique stories. Whether energy drinks, soap, or cereal, the best companies transform ordinary products into…
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Categories Advertising, Marketing

Iconic Ads: Louis Vuitton – Core Values

Posted on December 28, 2024January 1, 2025by Vejay Anand
In 2007, Louis Vuitton sought to redefine its legacy as the pioneer of luxury travel and craftsmanship. The Brief and the Winning Agency The brand aimed to create a campaig…
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Categories Advertising, Marketing

Brewing Stardom: How George Clooney Turned Nespresso into a Global Luxury Icon

Posted on December 20, 2024December 20, 2024by Vejay Anand
In 2006, Nespresso partnered with Hollywood star George Clooney for its European advertising campaign. At the time, the coffee market was crowded with mass-market brands competing…
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Categories Advertising, Marketing

Durex: Sex & Sensibilties

Posted on September 13, 2024March 28, 2025by Vejay Anand
Durex has been a leader in the field of sexual wellness education since it launched its first commercial for a condom in 1970. But getting it into India, a country with rich cultu…
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Categories Advertising, Marketing

Iconic Ads: John Lewis & Partners – Excitable Edgar

Posted on January 25, 2024by Vejay Anand
Customers will relate to the story's humorous and touching tale while they shop for Christmas presents for their loved ones.
The heartwarming tale of a young girl's friendship with an animated dragon is the subject of the 2019 Christmas commercial, which John Lewis & Partners and Waitrose & Part…
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Categories Advertising, Marketing

Iconic Ads: US School of Music – They Laughed When

Posted on January 10, 2024by Vejay Anand
john caples
The direct marketing movement had its stars, and undoubtedly John Caples was one of the early ones. Caples was the genius behind the most famous direct mail marketing of all time,…
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Categories Advertising, Marketing

Iconic Ad: Chivas Regal—What Idiot..

Posted on December 13, 2023December 13, 2023by Vejay Anand
Seemingly disapproving, despite appearances to the contrary, the product is just as excellent as it has always been.
Lighter scotches like Cutty Sark and J&B Rare started to eat into the brand's market share in the 1960s. To reverse the sales slump, Edgar Bronfman persuaded his father that a…
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Categories Advertising, Marketing

Iconic Ads: Diet Pepsi – Ray’s Song

Posted on December 12, 2023December 14, 2023by Vejay Anand
diet-pepsi-ray-charles.jpg
Ray Charles appeared in a Joy Pytka-directed Diet Pepsi commercial that pushed an extravagant chartbuster on Super Bowl viewers. After another lucrative campaign using celebrit…
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Categories Advertising, Marketing

Iconic Ads: Alka Seltzer – Spicy Meatball

Posted on November 29, 2023by Vejay Anand
Alka Seltzer
An Italian actor was seen in the 1969 Alka-Selzter commercial "That's a spicy meatball" fumbling his lines while eating a meatball, until he was clearly in need of an antacid at t…
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Categories Advertising, Marketing

Iconic Ads: Volkswagen Golf – Changes

Posted on November 23, 2023November 23, 2023by Vejay Anand
vw changes
In 1987, Volkswagen decided to put more marketing effort into the Golf model, the second generation. Paula Hamilton played a woman who made the decision to divorce her husband.…
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Categories Advertising, Marketing

Iconic Ads: Levi’s 501 – Drugstore

Posted on November 19, 2023November 19, 2023by Vejay Anand
levis drugstore
Bartle Bogle Hegarty's (BBH) work for Levi's between 1985 and 1998 was one of the most honoured and acclaimed in the advertising industry. It crafted a fantastical America of sile…
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Categories Advertising, Marketing

Iconic Ads: Chanel N 5 – Share The Fantasy -Pool

Posted on November 17, 2023November 17, 2023by Vejay Anand
chanel n 5
Since its debut on May 5, 1921, Chanel No. 5 has been one of the world's best-selling fragrances, despite its high price tag. Almost nothing about the packaging has changed since…
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Categories Advertising, Marketing

Iconic Ads: Parker Pens – Finishing School

Posted on November 9, 2023November 9, 2023by Vejay Anand
parker pen
Collett Dickinson Pearce had recently picked up the Parker Pen account. Parker wasn't a brand for the masses. In 1975, Parker introduced the Parker Lady, a smaller and more ele…
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Categories Advertising, Marketing

Heinz – Draw Ketchup (Ketchup = Heinz)

Posted on November 8, 2023November 8, 2023by Vejay Anand
draw ketchup
The Heinz brand of tomato ketchup has some staggering market shares in some continents. In Europe, where the brand is well recognised and respected, it has an 80% market shar…
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