Skip to content

Point of View

Business & Marketing Thoughts

  • Home
  • Blog
  • Subscribe
  • About Me
  • Contact

Categories

  • Advertising
  • Business
  • General
  • Marketing
  • Pets
  • Podcasts
  • Twitter
  • LinkedIn
  • YouTube
© 2021 Point of View / Onlykutts. All rights reserved.

Tag: advertising

Categories Advertising, Marketing

Iconic Ads: Honda – Paper

Posted on January 18, 2023January 25, 2023by Vejay Anand
honda paper
Honda plays in the highly crowded and competitive automotive category. Over the years, it had seen its leadership position slowly erode as relatively younger brands like Kia and H…
Continue reading "Iconic Ads: Honda – Paper"
Categories Advertising, Marketing

Iconic Ads: P&G – Thank You Mom

Posted on December 30, 2022January 2, 2023by Vejay Anand
Thank you mom
Procter & Gamble sought a strategy to reach their most important demographic of customers, moms. While the company's products are used on a daily basis by the majority of Amer…
Continue reading "Iconic Ads: P&G – Thank You Mom"
Categories Advertising, Marketing

Iconic Ads: Morton Salt – When It Rains, It Pours

Posted on October 21, 2022by Vejay Anand
Mortons salt pack
In the 1880s, Joy Morton invested in a salt firm in Chicago, and it was the beginning of the Morton family's success. Back then, salt was very profitable because the pioneers and …
Continue reading "Iconic Ads: Morton Salt – When It Rains, It Pours"
Categories Advertising, Marketing

Iconic Ads: John Lewis – The Boy & the Piano – Elton John

Posted on October 19, 2022October 19, 2022by Vejay Anand
John Lewis Elton John
'The Child & The Piano' was John Lewis's much-anticipated Christmas advertising campaign for 2018. It told the tale of a young boy and the gift that changed his life. Elton…
Continue reading "Iconic Ads: John Lewis – The Boy & the Piano – Elton John"
Categories Advertising, Marketing

Iconic Ads: Thai Life Insurance – Unsung Hero

Posted on October 16, 2022by Vejay Anand
thai life logo
Insurance companies have a bad name because people think they take your money for premiums and then use bureaucratic red tape to hold up your claim for as long as possible. On the…
Continue reading "Iconic Ads: Thai Life Insurance – Unsung Hero"
Categories Advertising, Marketing

Iconic Ads: Gillette – We Believe – The Best Men Can Be

Posted on October 16, 2022October 17, 2022by Vejay Anand
gillette
The short film, conceptualised by Grey ( Joe Mongognia, Patrick Conlon, Abigail Hoeflinger & Brian Pluta) and directed by Kim Gehrig, opens with the question, "Is this the bes…
Continue reading "Iconic Ads: Gillette – We Believe – The Best Men Can Be"
Categories Advertising, Marketing

Iconic Ads: Skoda – Cake

Posted on September 29, 2022September 30, 2022by Vejay Anand
Skoda-car-cake-advert-tv
In 1999, Fallon started work with Skoda; and by early 2000, the agency had launched its first campaign for the first generation Fabia supermini, Felicia's replacement. Grey London…
Continue reading "Iconic Ads: Skoda – Cake"
Categories Advertising, Marketing

Iconic Ads: Reebok – Field of Dreams

Posted on September 28, 2022by Vejay Anand
reebok logo old
Even though they are less prominent now, Reebok was a dominant force in the football industry in the 1990s and early 2000s, with famous athletes like Ryan Giggs, Dennis Bergkamp, …
Continue reading "Iconic Ads: Reebok – Field of Dreams"
Categories Advertising, Marketing

Iconic Ads: Berlitz – German Coastguard

Posted on September 16, 2022by Vejay Anand
berlitz
This unassuming advertisement for Berlitz Language Schools demonstrates that not every advertisement has to be epic in order to last the test of time. It was produced in 2006 by t…
Continue reading "Iconic Ads: Berlitz – German Coastguard"
Categories Advertising, Marketing

Iconic Ads: Pan Pasand

Posted on September 14, 2022September 15, 2022by Vejay Anand
pan pasand
After leading a sugarcane revolution in Maharashtra that resulted in the opening of one of the very first sugar mills in India, Walchand Hirachand Doshi established Ravalgaon Conf…
Continue reading "Iconic Ads: Pan Pasand"
Categories Advertising, Marketing

Iconic Ads: Snickers – Betty White

Posted on August 18, 2022August 18, 2022by Vejay Anand
snickers
In 2009, Snickers needed to be rejuvenated at the time of the brief. It was an iconic brand, but after years of advertising to a niche audience of teenage boys, it was no longer t…
Continue reading "Iconic Ads: Snickers – Betty White"
Categories Advertising, Marketing

Iconic Ads: Carlton Draught – Big Ad

Posted on July 27, 2022July 27, 2022by Vejay Anand
carlton draught
In Australia, beer advertising was a funny niche. There was not much of a difference between various lagers in terms of flavour or ingredients, and regulators wouldn't let you tal…
Continue reading "Iconic Ads: Carlton Draught – Big Ad"
Categories Advertising, Marketing

Iconic Ads: Budweiser – Frogs

Posted on July 24, 2022July 24, 2022by Vejay Anand
budweiser Frogs
Anheuser-Busch wanted a new campaign for Bud that would "contemporize" the brand and make it more appealing to the twenty-one to thirty-year-old segment, and so in late summer 199…
Continue reading "Iconic Ads: Budweiser – Frogs"
Categories Advertising, Marketing

Iconic Ads: Axe – Getting Dressed

Posted on July 6, 2022by Vejay Anand
axe effect getting dressed
Nick Gill remembers the conceptualization and production of the iconic advertising film. The Axe Effect was a long-running and successful BBH campaign. A classic example of BBH…
Continue reading "Iconic Ads: Axe – Getting Dressed"

Posts navigation

Page 1 Page 2 … Page 20 Next
Search