Some of the world's biggest brands don't sell unique products—they sell unique stories. Whether energy drinks, soap, or cereal, the best companies transform ordinary products into…
In 2007, Louis Vuitton sought to redefine its legacy as the pioneer of luxury travel and craftsmanship.
The Brief and the Winning Agency
The brand aimed to create a campaig…
In 2006, Nespresso partnered with Hollywood star George Clooney for its European advertising campaign. At the time, the coffee market was crowded with mass-market brands competing…
Durex has been a leader in the field of sexual wellness education since it launched its first commercial for a condom in 1970. But getting it into India, a country with rich cultu…
The heartwarming tale of a young girl's friendship with an animated dragon is the subject of the 2019 Christmas commercial, which John Lewis & Partners and Waitrose & Part…
The direct marketing movement had its stars, and undoubtedly John Caples was one of the early ones. Caples was the genius behind the most famous direct mail marketing of all time,…
Lighter scotches like Cutty Sark and J&B Rare started to eat into the brand's market share in the 1960s. To reverse the sales slump, Edgar Bronfman persuaded his father that a…
Ray Charles appeared in a Joy Pytka-directed Diet Pepsi commercial that pushed an extravagant chartbuster on Super Bowl viewers.
After another lucrative campaign using celebrit…
An Italian actor was seen in the 1969 Alka-Selzter commercial "That's a spicy meatball" fumbling his lines while eating a meatball, until he was clearly in need of an antacid at t…
In 1987, Volkswagen decided to put more marketing effort into the Golf model, the second generation.
Paula Hamilton played a woman who made the decision to divorce her husband.…
Bartle Bogle Hegarty's (BBH) work for Levi's between 1985 and 1998 was one of the most honoured and acclaimed in the advertising industry. It crafted a fantastical America of sile…
Since its debut on May 5, 1921, Chanel No. 5 has been one of the world's best-selling fragrances, despite its high price tag. Almost nothing about the packaging has changed since…
Collett Dickinson Pearce had recently picked up the Parker Pen account.
Parker wasn't a brand for the masses. In 1975, Parker introduced the Parker Lady, a smaller and more ele…
The Heinz brand of tomato ketchup has some staggering market shares in some continents. In Europe, where the brand is well recognised and respected, it has an 80% market shar…
