Tag: advertising

Fallon's work on the first Bravia film was incredibly productive. 'Like no other' seemed out of place for Bravia. It was only when Fallon took advantage of the product's advantage…

Bartle Bogle Hegarty (BBH) had successfully repositioned Johnnie Walker and partnered with them for some time when a brief landed on their desks in 2009. It was to be a corpora…

Confectionery is a smorgasbord of many different shapes, sizes, colours, and flavours. While it gives a lot of variety to the customers, it is confusing too, and they are all vyin…

The first decade of the 2000s saw big brand wars in the gum, mint and breath fresheners market. Everybody was doing funny ads selling fresh breath, flavour etc. Brand recall becam…

Ayurvedic or traditional Indian OTC medicines have been the focus of Dabur for more than a century and a half. Dr SK Burman mass-produced ayurvedic medicines that could be purchas…

Around 1980, Chiat/ Day began working with Apple. Prior to this, Chiat/Day, a New York-based advertising agency, was actively seeking new clients outside of the city. A copy…

A ten-year-old was enthralled by the ascent of France's famed Eiffel Tower. His desire to become an engineer was sparked by the building's design and the writings of French author…

Thomas James Barratt is referred to as "the Father of Modern Advertising" He had claimed that "any fool can make soap." ‘It takes a clever man to sell it.’   When it …

While media spending on advertising may be decreasing, the excitement that advertising can bring to a brand's positioning remains great & effective if done right. In 1983, …

It was a 60-second television ad that shook up American politics forever on September 7th, 1964. Counting the daisy petals was a 3-year-old girl in a plain frock who had plucked i…

The "I Love New York Logo"—consisting of an upper-case "I," a red heart symbol, and then the upper-case letters "N" and "Y," set in the rounded slab serif typeface The American Ty…

It was the latter days of the AIDS crisis in 1994. There was a lack of appreciation for LGBTQ socially and in culture. It was 3 years before Ellen DeGeneres came out. The US Milit…

Around the turn of the 20th century, the Esso Tiger initially debuted in Norway as a mascot. Before the outbreak of World War II, Esso's European subsidiaries continued to use the…

The first suggestion Lord & Thomas  (the advertising agency) gave their client American Tobacco must have flummoxed them: stop advertising most of your brands. Albert …