iPod – a Thousand Songs in Your Pocket
The focus of the Silhouette campaign, switched from a product focus to urging consumers to “buy the emotion.”
Categories Advertising
Iconic Ads: Rath – Aap Ka Haath, Rath Ke Saath
In the 1980s, DCM approached Ogilvy to create advertising for an old brand they had- Rath Vanaspati. It was up against the might of the market leader Dalda.
Piyush Pandey was b…
Renaming An Established Brand
The foundation for effective strategic brand creation is naming and verbal identity. How about a well-known brand getting a new name? No one should ever take the choice to rebrand…
Categories Advertising
Iconic Ads: Vimal Suitings – Only Vimal
It is very interesting how the “Only Vimal” brand emerged. In a meeting between Dhirubhai Ambani, Frank Simoes and AG Krishnamurthy, Dhirubhai kept mentioning that in many aspects…
How Red Bull Got Its Wings
Chaleo Yoovidhya, a Thai entrepreneur from humble beginnings (son of poor Chinese immigrants), started TC Pharmaceuticals, which produced antibiotics in the 1960s.
In 1970…