Point of View

Aaj Se Nah Koi Dhomiar, Nah koi Purmi. Koi Bhi Apne Naam Se Nahi Jaana Jayega”, said sarpanch Abhishek Bachchan in a Haryanvi tone. “What an Idea" Balki said that, before th…

Maureen Wadia is best known for launching some of the famous models/ film stars in India. In 1976, she put forward a proposal to Nusli (her husband and Managing Director of Bo…

Indians and their homes are exposed to extreme climates – sunny, rains, cold etc. Likewise, the exterior paints on the walls are exposed to the same harsh weather conditions. …

In the 90s, colours, shades and the choice of paint brands were decided by the painter or the hardware store salesperson. Most brands had around 40 shades of paint. With a lim…

Vicco turmeric cream was aimed at young Indian women. Haldi is an essential part of wedding festivities in North India. This association with the ceremony helped Vicco be brand…

In 2003, HLL decided to revive their 30-year-old gel toothpaste brand Close-Up. Close-Up had little attention and sales were stagnating. This was also the time when advertising…

In the 70s & 80s, when people visited the cinemas, chances are you saw a commercial which had many people of various age groups cracking nuts, tearing sugar cane and biting ap…

In the 1990s, youth between 16 – 18 years could drive a gearless two-wheeler with a license. To capitalize on this a scooterette (a hybrid of a scooter and a moped), Bajaj Sunn…

In 2003, Air Deccan wanted to take an emotional route to advertise after going the rational route earlier. Capt Gopinath wanted Orchard (agency) to capture the vision of the c…

In 1998, coffee as a habit was still alien to many customers (except South Indian). Coffee was still an outsider. But tea was a ritual and consumed for every reason across the day…

Binnie’s Chips called for a pitch. Sonal Dabral, who was in Mudra then, worked with the team to create a campaign that sounded cool. The tagline read, ‘Looking for fun? Binnie’…

In 2002, global tourism was in dire straits because of 9/11 and its repercussions. Growth in India's tourism had stalled and some other countries like China were doing well. A …

Sometime in 1993, Piyush Pandey was on holiday in the US visiting Michigan, Florida, Hawaii etc. While in Hawaii, he had a desperate call from his Managing Director, Ranjan Ka…

Remember Blackberry! Once upon a time, not long ago, Blackberry was launched as a smartphone for business people. It could perform many functions and surf the internet easily. Thi…