Point of View

Despite slowing economies around the world, a pandemic (which actually boosted sales), and rising prices, the pet food industry has grown steadily over the last few years. It's st…

The goal was to revive interest in the often low-key and overlooked Volvo brand. In 2015, Volvo was hoping to take advantage of the fact that advertisers pay $4.5 million for 3…

When you were in primary school, there are high chances that your teacher had you and your classmates do a Mother's Day art project to give to your mom. Probably, you couldn't wai…

Beginnings The governments of Malaysia and Singapore established MSA, or Malaysia Singapore Airlines, in 1966. MSA split into Malaysian Airline System (now Malaysia Airlines) a…

Many businesses go through a rebranding effort at some point, and the results are usually quite positive.  When rebranding is executed well, businesses not only see a surge in rev…

By the end of the 1990s, British Airways had established itself as a frontrunner among airlines because of the sheer size of its operations. However, at British Airways, size, dep…

The McRib sandwich from McDonald's, which consists of a boneless pork patty formed into the shape of ribs, covered with BBQ sauce, and topped with raw onions and pickles, has beco…

Music is popular because it has the power to make us feel things and enriches our lives with variety and experience. People who are alone often feel anxious and lonely, but we've …

As much as the advent of the digital era has improved business on a global scale, it has not been without cost. With so many options and resources available online, buyers often c…

Commoditization makes it more difficult than it has ever been to maintain a lead over one's rivals. Commoditized goods, even in categories such as mobile phones, drinks, and soaps…

The Coca-Cola Company changed the recipe for the most popular soft drink in the world on April 23, 1985. Many people think this was the biggest gamble in the history of consumer p…

Many people were surprised by Lego's decision to team up with Levi's, but the two companies have apparently successfully worked together. To quote the Lego website, “Whether you b…

It's an odd psychological irony that although we try our hardest to avoid internal contradictions, we're fascinated by the seeming contradictions we see in others. The human exper…

It has been seen that these trends are gaining popularity in the dog food market. Experts believe that the humanization of dogs is a primary driver of consumer behaviour and produ…