Hypocrisy of Corporate Ethics?
Some years back a large MNC took an altruistic stance of terminating the services of the employees who had arguably resorted to 'not so fair' measures to cut down on their taxes. …
Mongrel Principle – Dogs Way to Organizational Recruitment
I love dogs. I have had pedigreed dogs from a genetically fashioned birth and I have had dogs that were born out of nature's promiscuity. The result of this promiscuity is typical…
The Public Life of Private People
With the ever-expanding scope of telecommunications and the need to interact with each other in an otherwise world of tenuous relationships 'being private' is a question mark.
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Iconic Ads: Share the Load – Ariel
In 2014-15, P&G asked BBDO India to build emotional equity for Ariel, the flagship detergent brand from P&G. Ariel was doing exceedingly well.
Josy Paul knew that adver…
Iconic Ads: Google – Reunion
Around 2015, Google wanted to interact with users to showcase its different uses through stories that would make them love it even more.
Google believed that all users are sma…
Iconic Ads: Tanishq – Remarriage
Typically in a marriage, the elders buy jewellery for the bride. Tanishq was finding the elders the block for various reasons and one of them was the designs from Tanishq were con…
Iconic Ads: Ajanta Clocks -Cuckoo Waltz
In the early 90s, Ajanta Clocks had reached out to Mudra. They had a huge inventory of clocks of different types in the warehouse, unsold.
Their godown was packed with tons of …
Iconic Ads: Amaron -Lasts Long, Very Long, Ting Tong
Car batteries were a forgotten product. Under the hood, forgotten for a long time, till something happened. A slow-moving product!
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Iconic Ads: Fevicol – Moochwali
Pidilite was celebrating the Golden Jubilee ( 50 years) of Fevicol and to celebrate this Ogilvy made a commercial
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