Marketing

Around 1980, Chiat/ Day began working with Apple. Prior to this, Chiat/Day, a New York-based advertising agency, was actively seeking new clients outside of the city. A copy…

Researchers at Salesforce investigated the use of URL shorteners as part of their study. They discovered that, although URL shorteners are more aesthetically pleasing, full-length…

A ten-year-old was enthralled by the ascent of France's famed Eiffel Tower. His desire to become an engineer was sparked by the building's design and the writings of French author…

Thomas James Barratt is referred to as "the Father of Modern Advertising" He had claimed that "any fool can make soap." ‘It takes a clever man to sell it.’   When it …

While media spending on advertising may be decreasing, the excitement that advertising can bring to a brand's positioning remains great & effective if done right. In 1983, …

It was the latter days of the AIDS crisis in 1994. There was a lack of appreciation for LGBTQ socially and in culture. It was 3 years before Ellen DeGeneres came out. The US Milit…

Around the turn of the 20th century, the Esso Tiger initially debuted in Norway as a mascot. Before the outbreak of World War II, Esso's European subsidiaries continued to use the…

The first suggestion Lord & Thomas  (the advertising agency) gave their client American Tobacco must have flummoxed them: stop advertising most of your brands. Albert …

As human companies transition into dog, cat, and other pet items, the border between human and pet food continues to blur. Clif Bar, an energy bar company, aims to launch a pla…

Luciano Benetton admitted that Benetton's early focus was on ensuring that the product met demand and that they did not have to advertise. When they began exporting, he realised t…

In 1956, Vincent T. Cullers set out on a mission to revolutionise the industry. So that it would finally start serving a market that it had been neglecting for far too long. There…

Heinrich Engelhard Steinweg was born in Germany and raised there. He began his career as a carpenter before becoming an apprentice to a musical instrument maker. And then he st…

Karl Lieberman & Brandon Henderson were college mates and then creative partners at Euro RSCG in 2007. They had been working with the Mexican beer brand Dos Equis for some …

Observe how other private labels have developed around the globe. Global retail leaders have demonstrated that a strong private-label product line can be a key component of a stor…