Marketing

A new ad campaign for Shiseido was needed in 2015 that would appeal to young people and show that make-up can be fun. For a cosmetics firm, this wasn't a unique request, but the i…

Concerns about the environment and the economy put pressure on Europe's natural mineral water market. Tap water was the cheapest option. Evian's native market, France, was stil…

Women in China were expected to marry at the age of 25, according to custom. As a result of China's one-child policy, there were around 20 million more males than women under the …

Edeka, a German supermarket, used this heartfelt commercial in its 2015 Christmas marketing to connect with families around the world. In the part of a lonesome grandfather, Br…

To follow up on the success of 'Twist,' Levi's asked Bartle Bogle Hegarty in 2002 for a new ad campaign for Levi's Engineered Jeans. As their first major innovation away from thei…

An old gentleman searched for a book at every store he could find. When his daughter suggests looking in the Yellow Pages, he eventually finds a copy from the comfort of his recli…

Since 1812, Spain's annual Christmas lottery (Anuncio Loteria de Navidad) has been a national tradition. The Spanish people look forward to the Christmas lottery, even if they hav…

The video's star, Michael Dubin, launched the Dollar Shave Club in Los Angeles with a sense of irreverence. While it seems to be a crudely filmed amateur project, it was actual…

In 1997, Abbott Mead Vickers (AMV) pitched for the Guinness account. Ogilvy & Mather, creators of such classic campaigns as "The Man with the Guinness," had been the agency of…

For 25 years, the Volkswagen Golf GTI had been an iconic vehicle and a recognisable brand name, and the debut of the current generation Golf GTI commercial (in 2005) was expected …

Kay Jewelers was once lost in a sea of monotony. That's all you need to do to sell jewellery was the common opinion in the business. Buying jewellery is an emotional experience…

Pet food product manufacturers want to fill the innovation pipeline with products and ideas that open up new market possibilities for them. A pet food company's long-term succe…

At some point in the early 1980s, Britishers had been racking their brains for many months to come up with an advertising campaign for the introduction of Foster's Lager in the UK…

Tim Warriner and Roy Carruthers were sitting in their shared office on the fourth floor of Collett Dickenson Pearce's Howland Street building in 1964, staring at a brief that aske…