Marketing

The luxury industry is an unusual one to work in. 'quality above quantity' and 'luxury is scarcity' are adages often bandied around. Two different luxury German automakers are …

Laying a new road, for example, is a spectacular but ultimately unproductive project that politicians often specialise in. Such behaviour creates the illusion that something is be…

In 1883, a printer in Cheyenne, Wyoming, US, working on a conventional telephone directory, ran out of white paper, so he used yellow paper instead. This is the origin of the "Yel…

Dewayne Douglas, an assistant football coach at the University of Florida, met with a group of university scientists at the start of the 1965 summer season to discuss the bad impa…

The colourful LEGO bricks are instantly recognizable. Children construct unique, dynamic structures out of interlocking shapes, whether they follow a predetermined pattern or not.…

Mattel boasts they have "the market's most diverse doll line." Mattel is expanding its inclusive and diverse doll range with the introduction of a Barbie who has Down syndrome. …

As people become more conscious, there has been a rise in the number of vegan products entering the market. Vegan options, including pizza, pastries and burgers, have even ma…

Herding is the process of getting a group of people to think and behave in harmony with one another via informal peer pressure rather than top-down command and control. Herd be…

The average lifespan is just 25,915 days, thus in honour of their bodies, Reebok is challenging its fans and followers with a campaign called "25,915 Days." The company's 2015 …

"Creativity is just connecting things," Steve Jobs famously stated. He was especially praising how having a wide range of life experiences might inspire new ideas. Jobs believed t…

This marketing strategy serves as a model for how to effectively use customer experiences. Provide incentives for customers to utilise and share their experiences with your produc…

Over the three years prior to 2016, Heineken's UK sales increased healthily. But the beer industry was facing some serious difficulties. Still, Heineken only had a 2.5% ma…

Body dysmorphic disorder, sometimes known as "Barbie doll syndrome" or "Barbie syndrome," is characterized by an obsession with attaining an unrealistic ideal of beauty, such as t…

Fanta has changed its logo, just like Pepsi and Sprite have, and the results are great. A redesigned wordmark and brighter colours make up the new worldwide brand identity for the…