Marketing

Duracell first came up with the concept of a battery-powered pink bunny as a mascot in 1973. When Duracell's trademark was reportedly not renewed promptly, Energizer jumped in and…

The Origin A small painting by English artist Francis Barraud of a mixed breed dog gazing into the brass horn of a phonograph became one of the most iconic promotional images i…

The controversial Calvin Klein had an in-house advertising agency. A lot of the ideas/ campaigns were created by him, Doon Arbus (writer) and photographer Richard (Dick) Avedon. M…

Rolling Stone was started in 1967 by Jann Wenner, who saw that rock and roll was more than just music. In terms of social views, fashion, politics, and even language, it had a …

It was 1951. Ellerton Jette, the president of a small-town Waterville, Maine shirt manufacturer wanted to make it a national brand, but he didn't have a lot of cash. He'd he…

Women dying their hair to avoid greying was unheard of in the 1950s. While many women wore lipstick and blush, dyeing one's hair remained a forbidden topic. The stigma of a highli…

Arthur Guinness founded the Guinness Brewing Company in 1759 and shortly after moved it to its current location in St. James Gate, Dublin. There it began brewing porter, a popular…

Agra, Jaipur and Delhi were the most popular locations in India for international travelers, followed by Goa and Kerala. People became aware of Kerala (God's Own Country) because …

James Norris Gamble, invented an affordable white soap in 1863 that floated in the water, unlike its competitors. In addition to being light and pure white, it could also be used …

IBM was pulling out all the stops. Apple was perceived to be the only hope to offer IBM a run for its money. Apple was developing the Macintosh, a first. To maintain secrecy, t…

Marlboro was first advertised in the 1920s as a luxury cigarette for women. This milder form was also what well-dressed men enjoyed after dinner. However, by the 1950s, many smoke…

America's economy was on the verge of collapse in the late 1920s. Coca Cola's President Robert Woodruff was seeking a way to differentiate Coke from rival soft drinks and make it …

In 1958, the US had been enjoying a prosperous postwar era, with the automobile as the ultimate prestige symbol. Rolls-Royce approached Ogilvy for advertising. In order to …

In the 1870s, Swedish entrepreneur L.O. Smith laid the foundation for the creation of Absolut Vodka. And after 100 years, the Swedes seemed to have lost their taste for powerfu…