Categories General
Birds Better Than Super Computers ?
Christopher Heckscher predicted that the 2018 Atlantic Ocean hurricane season would be strong, with accumulated cyclone energy (ACE) —between 70 and 150. The source of his data - …
Categories Marketing
Humans Make Logical Decisions…Emotionally!!!
Most people think that humans make logical decisions. The reality is that our rational brain has little effect on our decision-making.
Even when we think we are being rational,…
Categories Marketing
Post Demographics – Classical segmentation is out
Classic demographics like age and gender are losing importance among marketers.
Some observations
Global connectivity is hastening the spread of information.&nbs…
Narcissism & You! You define your brands!
I prefer Bacardi to Old Monk; I like Absolut to Grey Goose; I like Puma to Reebok; The list goes on
Putting the products aside, there are reasons why I prefer the brands mentio…
Categories General
Attitude Beats Aptitude…Hands Down!
In a study, by the noted author Mark Murphy a few years back, out of 20000 new hires. 46% of them failed within 18 months. But even more surprising, was that when new hires failed…
Categories General
Being Busy Always is Bullshit….it is a Lie!
Busy is probably the easiest excuse for not working, not prioritizing, not understanding, and a host of other reasons! Being busy is frantic shifting from one task to another, wit…
Importance of Time and Deadlines
Everything takes time & if you wait until the last minute or expect things to happen suddenly, it's being unreasonable. Having an understanding of the importance of time and k…
Categories Marketing
Minimum Viable Audience = Extra Lucrative Audience = Best ROI
We have been advised as marketing professionals to reach out to the maximum number of people in our target audience at the lowest cost. So our goal is to reach out to many people …
Categories Marketing
Not Knowing Your Target Audience – The Fundamental Flaw
Who is your target audience? And why? Can you describe them?
If you don’t have specific answers to these questions, then you are in big trouble.
Time and again, I am g…
Categories Business
Hearing, Listening and Cutting the Noise
Listen to the Voice. Ignore the Noise
You have been bombarded with information, different opinions from different sources.
I follow simple logic - what is relevant and trust…
Categories Business
Punctuality = Respect
I am 'JUST' delayed by 30 minutes. Will be there shortly! The host of my meeting messaged me.
I had a meeting at 10.30 am with him. I was there in his office at 10.25 am. …
The Age of Distrust and The Age for Trust
Loss of Faith
The last few years have seen an increasing ‘loss of faith’ against politicians and media (because all communication happens through offline and online media) than…
Categories Marketing
Emotional Rational Brands – Brands with a Purpose
Raksha Bandhan or Friendship Day has seen an outpouring of emotional creativity from brands. This is an indication of social mores, as we as consumers have become more socially aw…
Categories Business
Is Your All-star Team The Best Team?
In arguably one of the best sports films ever - "Miracle"; Herb Brooks (played by Kurt Russell) chose 26 players ignoring far more talented and star players. In a conversation wit…