Categories General
Yak Shaving and Going Down the Rabbit Hole
You want to bake a cake, so you head to the kitchen.
You realise that you don’t have some of the ingredients.
You decide to go to the store pick it up.
So you decid…
Categories General
The Celebration of Failure
During the fall orientation at Smith College, and at the final exam time, students were astonished to see some surprising quotes on the large screen in the campus: the worst failu…
Categories General
Why Hospitals & Car Repair Garages Are the Same
A customer/ patient
Does not want to be there.
Customers/patients have not come to have a good time. They have not come to leave their troubles behind, and they ar…
Categories General
The Myth of Selection, Marginalisation and Exclusion
Remember you had finished your schooling and thinking of engineering as a career. The Gold Standard was IITs or one of the Ivy League universities. Only the creme de la creme got …
Categories General
Harder The Challenge – The More Satisfying It Is
I love playing Sudoku. As you are aware, Sudoku usually comes in 3/4 levels - easy, intermediate, and hard/ tough. I like to play the hard level only. There are no monetary reward…
Categories Advertising
Iconic Ads: A Paper Boat ride down the river of memories
Paper Boat has a history of using nostalgia to promote its products. The brand wanted to establish a stronger customer connection using childhood memories. The brief given to Kari…
Categories General
The Art of Simplexity
An idea/ concept that appears to be simple yet is very complex and vice versa.
Atoms are relatively simple. As a collection, complex behaviour emerges, such as superconductivit…
Categories Advertising
Subject Lines Matter
Email overload.
Inbox bombarded
Competition for the reader’s attention.
People spend a microsecond evaluating subject fields.
If it doesn’t capture their attention imm…
Categories Business
Humanizing B2B Marketing
There is a fallacy in the generalizations that B2B marketing is rational and B2C marketing is emotional. There is a huge human element in business purchases. The professionals wou…
Categories Marketing
Nascar Blindness – Marketing Myopia
In 2004, Arthur Miller wondered, “How can the polls be neck and neck when I don’t know one Bush supporter?” Since he did know any, he wondered where were all these people?
…
Partners are in, Vendors are passe
I was helping an organization to finalize an ad agency for a new product. The attitude of the CXO was of – ‘there are so many agencies I can get any one of them.
The same…
Are Most of Your Friends on Social Media Fake?
Technology has forced us to interact 24 hours. We would like to be connected virtually as we'd prefer to stay in touch, continue with our multiple friends on FB, Twitter, Instagra…
Categories Marketing
Google, Uber and the Act of Verbifying
We Zoom or Facetime but not Google Meet. We Whatsapp each other but not FB Messenger. We Google for information rather than search. We Xerox copies of documents rather than photoc…
Categories Advertising
The Misnomer called Internet Privacy
Privacy on the internet is an extremely hazy subject. Hazy because it has become complicated, crazy agendas, conflicting interests, etc.
Web sites want to know all about …