Hollywood in Football
Ryan Reynolds & Rob Mcelhenny bid for a football club Wrexham not just for football but to leverage it for entertainment and profitability
HOLLYWOOD STARS RYAN REYNOLDS & ROB McELHENNY BID FOR WREXHAM AFC
Wrexham is a 156-year football club – the oldest in Wales & 3rd oldest in the world
A non league club since 2008, WAFC is ranked 14th in the 5th tier. A fan-owned club since 2011
Ryan & Rob showed interest. WAFC Supporters Trust voted 97.5% in favor of a bid
Then they held a video call with 2000+ members of the owners group to discuss their offer
– Invest $2.6 million in players & facilities
– 25-year stadium lease for $150,000/year
Since WAFC is fan-owned, R&M pay nothing upfront
They will make a Netflix-kind docu-series that tracks their purchase & team’s journey
They even recorded the presentation of their offer!
Assume @$400,000/episode for an 8-part series
WAFC’s annual rev increases by $3.2 million
@25% margins – $800,000 profit
That makes WAFC profitable!
This will increase revenue from – Tickets, merchandise & sponsorships. Celebrity endorsement will boost sales.
With a league promotion, there’s more upside
Broadcast rights have grown. From 1992, the Premier League’s broadcast income has increased 60X to $4 billion a season
Docu-series are cheaper than live sports programs (Premier League cost $12million/game) & have a longer shelf life
& Reynolds knows celebrity power. He sold Aviation Gin for $610 million
& each WAFC member got an Aviation Gin bottle