Point of View

 A commission was instituted for the following budgetary issues and the meeting was held to discuss all three: a) A £10 million proposal for a nuclear power plant b) Su…

The number of brand collaborations LEGO has had with unlikely brand partners has piqued my interest. In a matter of a month, they have announced collaborations with Ikea, Adidas a…

You want to bake a cake, so you head to the kitchen. You realise that you don’t have some of the ingredients.  You decide to go to the store pick it up. So you decid…

During the fall orientation at Smith College, and at the final exam time, students were astonished to see some surprising quotes on the large screen in the campus: the worst failu…

A customer/ patient Does not want to be there.  Customers/patients have not come to have a good time. They have not come to leave their troubles behind, and they ar…

Remember you had finished your schooling and thinking of engineering as a career. The Gold Standard was IITs or one of the Ivy League universities. Only the creme de la creme got …

I love playing Sudoku. As you are aware, Sudoku usually comes in 3/4 levels - easy, intermediate, and hard/ tough. I like to play the hard level only. There are no monetary reward…

Paper Boat has a history of using nostalgia to promote its products. The brand wanted to establish a stronger customer connection using childhood memories. The brief given to Kari…

An idea/ concept that appears to be simple yet is very complex and vice versa. Atoms are relatively simple. As a collection, complex behaviour emerges, such as superconductivit…

Email overload. Inbox bombarded Competition for the reader’s attention. People spend a microsecond evaluating subject fields. If it doesn’t capture their attention imm…

There is a fallacy in the generalizations that B2B marketing is rational and B2C marketing is emotional. There is a huge human element in business purchases. The professionals wou…

In 2004, Arthur Miller wondered, “How can the polls be neck and neck when I don’t know one Bush supporter?” Since he did know any, he wondered where were all these people?  …

I was helping an organization to finalize an ad agency for a new product. The attitude of the CXO was of – ‘there are so many agencies I can get any one of them.  The same…

Technology has forced us to interact 24 hours. We would like to be connected virtually as we'd prefer to stay in touch, continue with our multiple friends on FB, Twitter, Instagra…