The Complexity of Simplicity
Keeping it simple is actually complex
When I was in school I remember my mom telling me to clear up my table which was always cluttered. Arrange your books, toys etc. It would …
What You Don’t See is What You Want to See
People are inquisitive. They want to know what they cannot see or hear
Sitting back at a favourite restaurant of mine, I was wondering what appetizers do. Do they stimulate you…
Blurring the Boundaries of Business
Businesses and brands are getting into categories out of their core
The Amazon Kindle set fire to the tech world. The pricing is exciting and the features very good. But what i…
Categories Business
Corporate Arrogance – Hubris & Hara-Kiri
The Price to Pay
While we pay our respects to a blue-blooded brand Kodak, I can't help but think about what led to its dismal performance and downfall. People may blame it on d…
Self Centered Personal Interest Drives Revolutions
Nassim Taleb would be happy that the Black Swan Theory has shown its face in various parts of the world. Tunisia, Syria and closer home Nepal.
In a sign of increasing courage a…
The Past Comes to the Future?
I was having a lunch meeting in a 'very happening' mall when a young thing walked in. She wore clothes which...well she had some clothes! She did get a dekko from me, but nothing …
Categories Business
The Absurdity of SOPs
For any organization to survive, systems and processes are required. The larger the organization gets the more the SOPs (Standard Operating Procedure). The more the number of &nbs…
Hypocrisy of Corporate Ethics?
Some years back a large MNC took an altruistic stance of terminating the services of the employees who had arguably resorted to 'not so fair' measures to cut down on their taxes. …
Mongrel Principle – Dogs Way to Organizational Recruitment
I love dogs. I have had pedigreed dogs from a genetically fashioned birth and I have had dogs that were born out of nature's promiscuity. The result of this promiscuity is typical…
The Public Life of Private People
With the ever-expanding scope of telecommunications and the need to interact with each other in an otherwise world of tenuous relationships 'being private' is a question mark.
…
Iconic Ads: Share the Load – Ariel
In 2014-15, P&G asked BBDO India to build emotional equity for Ariel, the flagship detergent brand from P&G. Ariel was doing exceedingly well.
Josy Paul knew that adver…
Iconic Ads: Google – Reunion
Around 2015, Google wanted to interact with users to showcase its different uses through stories that would make them love it even more.
Google believed that all users are sma…
Iconic Ads: Tanishq – Remarriage
Typically in a marriage, the elders buy jewellery for the bride. Tanishq was finding the elders the block for various reasons and one of them was the designs from Tanishq were con…
Iconic Ads: Ajanta Clocks -Cuckoo Waltz
In the early 90s, Ajanta Clocks had reached out to Mudra. They had a huge inventory of clocks of different types in the warehouse, unsold.
Their godown was packed with tons of …