Everybody has Goals and Aspirations
Everybody aspires for something.
A footballer wants to be the best
A spiritual guru aspires to spread his teachings among more followers
A poor man wants to move up in li…
Categories Advertising
Correct Target Audience – Do You Know Them?
Who Is Your Target Audience? And Why? Can You Describe Them?
If you don’t have specific answers to these questions, then you are in big trouble.
I am given inappropriately s…
Categories Advertising
Iconic Ads: Mile Sur Mera Tumhara
In 1988, after the Independence Day speech by Prime Minister Rajiv Gandhi at the Red Fort, a song was telecast. Millions of Indians heard it for the first time and it has since be…
Categories General
Availability Heuristic & the Easier Route to Decision Making
Lottery companies love to talk about recent winners.
Mr X won Rs 1 crore! On social media, news sites, blogs, etc., the winner becomes a minor celebrity.
And we then overest…
Categories General
Ubuntu – A Person Can Only be a Person Through Others
NBA coach Doc Rivers led the Celtics in 2008 to their first championship in 22 years. With a 24-58 season, fans were calling for Rivers to be fired. In a last-ditch effort, the fr…
Categories Advertising
Are Your Influencers Influential?
The buzzword in marketing today is influencer marketing. Finding influencers isn't difficult, but getting the good ones are.
The ongoing COVID 19 crisis has increased the impor…
Great Captains Need Not Be Star Players
Mike Brearley, Clive Lloyd, MS Dhoni, & Saurav Ganguly were not the greatest players in their teams but great captains, no doubt. On the flip side, you had Sachin Tendulkar, I…
Categories General
Diderot Effect – What Makes You Want More and More
Denis Diderot, the famous French philosopher lived most of his life impoverished
In 1763, Diderot’s daughter was about to be married, but he could not afford a dowry. Diderot w…
Categories Marketing
Marketing Memories: Why Nostalgia Sells
Photographs & pictures make us feel good sometime later when we look back and look at the time gone by.
Taylor Swift has no problem associating with Keds. She wore it…
Categories General
Bikeshedding and the Law of Triviality
A commission was instituted for the following budgetary issues and the meeting was held to discuss all three:
a) A £10 million proposal for a nuclear power plant
b) Su…
Lego and its Unlikely Brand Collaborations
The number of brand collaborations LEGO has had with unlikely brand partners has piqued my interest. In a matter of a month, they have announced collaborations with Ikea, Adidas a…
Categories General
Yak Shaving and Going Down the Rabbit Hole
You want to bake a cake, so you head to the kitchen.
You realise that you don’t have some of the ingredients.
You decide to go to the store pick it up.
So you decid…
Categories General
The Celebration of Failure
During the fall orientation at Smith College, and at the final exam time, students were astonished to see some surprising quotes on the large screen in the campus: the worst failu…
Categories General
Why Hospitals & Car Repair Garages Are the Same
A customer/ patient
Does not want to be there.
Customers/patients have not come to have a good time. They have not come to leave their troubles behind, and they ar…