Remember you had finished your schooling and thinking of engineering as a career. The Gold Standard was IITs or one of the Ivy League universities. Only the creme de la creme got …
I love playing Sudoku. As you are aware, Sudoku usually comes in 3/4 levels - easy, intermediate, and hard/ tough. I like to play the hard level only. There are no monetary reward…
Paper Boat has a history of using nostalgia to promote its products. The brand wanted to establish a stronger customer connection using childhood memories. The brief given to Kari…
An idea/ concept that appears to be simple yet is very complex and vice versa.
Atoms are relatively simple. As a collection, complex behaviour emerges, such as superconductivit…
Email overload.
Inbox bombarded
Competition for the reader’s attention.
People spend a microsecond evaluating subject fields.
If it doesn’t capture their attention imm…
There is a fallacy in the generalizations that B2B marketing is rational and B2C marketing is emotional. There is a huge human element in business purchases. The professionals wou…
In 2004, Arthur Miller wondered, “How can the polls be neck and neck when I don’t know one Bush supporter?” Since he did know any, he wondered where were all these people?
…
I was helping an organization to finalize an ad agency for a new product. The attitude of the CXO was of – ‘there are so many agencies I can get any one of them.
The same…
Technology has forced us to interact 24 hours. We would like to be connected virtually as we'd prefer to stay in touch, continue with our multiple friends on FB, Twitter, Instagra…
We Zoom or Facetime but not Google Meet. We Whatsapp each other but not FB Messenger. We Google for information rather than search. We Xerox copies of documents rather than photoc…
Privacy on the internet is an extremely hazy subject. Hazy because it has become complicated, crazy agendas, conflicting interests, etc.
Web sites want to know all about …
Christopher Heckscher predicted that the 2018 Atlantic Ocean hurricane season would be strong, with accumulated cyclone energy (ACE) —between 70 and 150. The source of his data - …
Most people think that humans make logical decisions. The reality is that our rational brain has little effect on our decision-making.
Even when we think we are being rational,…
Classic demographics like age and gender are losing importance among marketers.
Some observations
Global connectivity is hastening the spread of information.&nbs…
