In 1999, the American Legacy Foundation was established as a public health organisation with a focus on tobacco prevention and education. Tobacco use was responsible for arou…
Although the likes of Chanel, Hermès, and Loewe have flourished in Europe, the United States is home to just one luxury label: Tiffany & Co., established by jeweller Charles L…
The government of Switzerland threw a spanner in the works. As part of an effort to meet the rising demand internationally and strengthen the Toblerone, Mondelez decided to shift …
Ugly footwear has made a comeback. UGGs, Birkenstocks, and Crocs are all part of the "uglycore," a subculture that has developed around unconventional footwear.
Given thei…
In 2002, three entrepreneurs—Scott Seamans, Lyndon Hanson, and George Boedbecker Jr.—conceived of Crocs. Boedbecker and Hanson had a connection from their time as undergraduates a…
Henry O. Wills moved to Bristol from Salisbury in 1786 and, with the help of his business partner, Samuel Watkins, built a tobacco store on Castle Street. Wills, Watkins & Co.…
In 1998, three young Cambridge graduates named Richard Reed, Adam Balon, and Jon Wright founded Innocent Drinks, intending to make money at music festivals. All-natural, fresh fru…
In the book Different: Escaping the Competitive Herd, Professor at Harvard University Youngme Moon claims that "companies that play hard to get" are hostile brands. Brands that ar…
As marketers when we are asked to reposition, we usually look at repositioning our brand. Yet, it is possible to reposition a rival brand or company.
In other words, by creatin…
Companies and brands are obliged to adjust to enormous cultural transformations, and modify brand names or alter pseudonyms, that were, in some instances, many years old.
Unil…
Back in the 1960s, doctors discovered that safflower oil was good for the heart because it contained a high concentration of polyunsaturated fatty acid. However, at the time, the …
Legend has it that Godavarma Raja, the Prince Consort of Travancore, took the initial steps towards promoting Kerala as a tourist destination. To promote the Travancore Kingdom's …
The agrochemical lobby in Europe and many other places around the globe sanctioned a particular set of hybrid kinds of seeds that are approved to grow. And this comprised just 3% …
In the 1920s, Phirojshaw Khambatta established a business-to-business operation centred on the production of carbonated drinks. In the 1950s, it began selling flavour concentrates…
