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Marketing

Categories Business, Marketing

Why is the Transition from Product to Experience Brand Difficult?

Posted on June 26, 2021June 26, 2021by Vejay Anand
Commodities > Products > Brands > Experiences  From a marketing standpoint, there has been an evolution of sorts. As customers’ expectations move up, so do the ex…
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Categories Marketing

Get Real, Get Human – Brands as Humans!

Posted on June 26, 2021June 26, 2021by Vejay Anand
When I was in B- school I was taught about brand personality and to the people who are still confused about it (and believe me many still are!)- 'Brand personality is the way a br…
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Categories Marketing

Dialogue Over Monologue – The Key to Customer Relationships

Posted on June 26, 2021June 26, 2021by Vejay Anand
The old paradigms have changed. To build a relationship with a customer, a brand has to engage with him/ her through various means and one way of doing so is to interact with them…
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Categories Marketing

Living Together – Does Your Brand Have a Relationship With Your Customer?

Posted on June 26, 2021June 26, 2021by Vejay Anand
The dream of any business is to have committed customers who treat the relationship with their brand - more than just a brand-customer interaction but show a commitment that is em…
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Categories Marketing

Geek Speak is Out, Consumer Speak is In.

Posted on June 26, 2021June 26, 2021by Vejay Anand
My mother needed a new refrigerator. The 'very' well-informed salesperson at the store decided he needed to impress us with his understanding of the innards of the refrigerator. H…
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Categories Business, Marketing

Are Health and Wellness the New Selling Gimmick?

Posted on June 26, 2021June 26, 2021by Vejay Anand
Our lives have taken a change. Honestly, I don't know whether it is for the better. With the convenience of machines, physical activity seems to be slowly coming to a standstill. …
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Categories Marketing

I, Me, Myself – Personalization Will Drive Businesses of Tomorrow

Posted on June 26, 2021June 26, 2021by Vejay Anand
Couldn't help overhear a conversation between two mothers complaining about their children - "This generation is so self-centred, all they think about is themselves". We had do…
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Categories Business, Marketing

Marketing is an Ongoing Love Affair

Posted on June 26, 2021June 1, 2022by Vejay Anand
Marketing is an ongoing love affair
Why can't we have a commonsensical approach to business in general and marketing in particular? We have this habit of complicating things way beyond what is necessary. There are i…
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Categories Business, Marketing

Blurring the Boundaries of Business

Posted on June 25, 2021June 1, 2022by Vejay Anand
Product Extensions
Businesses and brands are getting into categories out of their core The Amazon Kindle set fire to the tech world. The pricing is exciting and the features very good. But what i…
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Categories General, Marketing

The Past Comes to the Future?

Posted on June 24, 2021June 1, 2022by Vejay Anand
Back to the future
I was having a lunch meeting in a 'very happening' mall when a young thing walked in. She wore clothes which...well she had some clothes! She did get a dekko from me, but nothing …
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Categories General, Marketing

The Public Life of Private People

Posted on June 22, 2021June 1, 2022by Vejay Anand
Tracking through apps
With the ever-expanding scope of telecommunications and the need to interact with each other in an otherwise world of tenuous relationships 'being private' is a question mark. …
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Categories Advertising, Marketing

Iconic Ads: Share the Load – Ariel

Posted on June 17, 2021June 1, 2022by Vejay Anand
Ariel Share the Load
In 2014-15, P&G asked BBDO India to build emotional equity for Ariel, the flagship detergent brand from P&G. Ariel was doing exceedingly well. Josy Paul knew that adver…
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Categories Advertising, Marketing

Iconic Ads: Google – Reunion

Posted on June 17, 2021June 1, 2022by Vejay Anand
Google Reunion Ad India
Around 2015, Google wanted to interact with users to showcase its different uses through stories that will make the users love it even more.  Google believed that all user…
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Categories Advertising, Marketing

Iconic Ads: Tanishq – Remarriage

Posted on June 17, 2021June 1, 2022by Vejay Anand
Tanishq remarraige
Typically in a marriage, the elders buy jewellery for the bride. Tanishq was finding the elders the block for various reasons and one of them was the designs from Tanishq were con…
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