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Marketing

Categories Advertising, Marketing

Iconic Ads: Patagonia – Don’t Buy This Jacket

Posted on December 3, 2022December 3, 2022by Vejay Anand
patagonia
Patagonia boldly took up a full-page ad in the Black Friday 2011 issue of The New York Times advising readers not to purchase their jackets. A note explaining why potential buyers…
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Categories Advertising, Marketing

Iconic Ads: Nike – Secret Tournament

Posted on December 2, 2022December 2, 2022by Vejay Anand
nike secret tournament
The creative team at Wieden & Kennedy met together in the summer of 2001 at the advertising agency's Amsterdam headquarters to discuss how they might condense the enchantment …
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Categories Advertising, Marketing

Iconic Ads: Amazon Echo – Alexa Loses her Voice

Posted on December 1, 2022December 1, 2022by Vejay Anand
alexa loses her voice
Alexa's standing as a top virtual assistant was being questioned. The commercial debuted when Alexa-enabled devices like the Amazon Echo were beginning to face more competition. G…
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Categories Marketing

The Global Impact of K-Pop

Posted on November 28, 2022November 30, 2022by Vejay Anand
BTS
The concept that South Korean popular culture has exerted a huge influence on the world at large is known as "Hallyu," or "the Korean wave." K-Pop is comparatively recent, evol…
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Categories Advertising, Marketing

Volvo – Greatest Interception Ever

Posted on November 24, 2022November 24, 2022by Vejay Anand
The goal was to revive interest in the often low-key and overlooked Volvo brand. In 2015, Volvo was hoping to take advantage of the fact that advertisers pay $4.5 million for 3…
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Categories Advertising, Marketing

Iconic Ads: Chanel No 5 – Mother’s Day

Posted on November 23, 2022November 23, 2022by Vejay Anand
Chanel Mothers day
When you were in primary school, there are high chances that your teacher had you and your classmates do a Mother's Day art project to give to your mom. Probably, you couldn't wai…
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Categories Advertising, Marketing

The Iconic Singapore Girl

Posted on November 22, 2022November 23, 2022by Vejay Anand
Singapore Girl
Beginnings The governments of Malaysia and Singapore established MSA, or Malaysia Singapore Airlines, in 1966. MSA split into Malaysian Airline System (now Malaysia Airlines) a…
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Categories Marketing

Animal Planet – Rebranding failed when the animal left!

Posted on November 18, 2022November 18, 2022by Vejay Anand
animal planet
Many businesses go through a rebranding effort at some point, and the results are usually quite positive.  When rebranding is executed well, businesses not only see a surge in rev…
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Categories Advertising, Marketing

Britishless British Airways – The branding folly

Posted on November 17, 2022November 17, 2022by Vejay Anand
BA Livery
By the end of the 1990s, British Airways had established itself as a frontrunner among airlines because of the sheer size of its operations. However, at British Airways, size, dep…
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Categories Marketing

McDonald’s McRib – Popularity with Scarcity

Posted on November 15, 2022November 16, 2022by Vejay Anand
McRIB
The McRib sandwich from McDonald's, which consists of a boneless pork patty formed into the shape of ribs, covered with BBQ sauce, and topped with raw onions and pickles, has beco…
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Categories Marketing

Importance of Sonic Identity

Posted on November 15, 2022November 15, 2022by Vejay Anand
sonic branding
Music is popular because it has the power to make us feel things and enriches our lives with variety and experience. People who are alone often feel anxious and lonely, but we've …
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Categories Marketing

Avoiding Brand Commoditization

Posted on November 14, 2022November 14, 2022by Vejay Anand
brand Commoditization - chocolate
As much as the advent of the digital era has improved business on a global scale, it has not been without cost. With so many options and resources available online, buyers often c…
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Categories Business, Marketing

The Commoditization of Products and Brands

Posted on November 10, 2022by Vejay Anand
commoditized
Commoditization makes it more difficult than it has ever been to maintain a lead over one's rivals. Commoditized goods, even in categories such as mobile phones, drinks, and soaps…
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Categories Marketing

The Classic Coke X New Coke Saga

Posted on November 8, 2022by Vejay Anand
classic vs new coke
The Coca-Cola Company changed the recipe for the most popular soft drink in the world on April 23, 1985. Many people think this was the biggest gamble in the history of consumer p…
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