Advertising

Remember Blackberry! Once upon a time, not long ago, Blackberry was launched as a smartphone for business people. It could perform many functions and surf the internet easily. Thi…

A year or so after Imran Khan had endorsed Cinthol, it was Vinod Khanna who reinforced Cinthol as a Macho brand. Cinthol also signified confidence, with both Imran and Vinod, …

Cinthol was known for its twin promise of freshness plus deodorant (fragrances). The tonality of the brand has been about challenging you to take on the outdoors without any inhib…

In the 70s, Unilever had a detergent bar that had managed to gain some success in South Africa. They used the same economy plank in India – ‘If you wash with the detergent bar you…

The short film was officially titled "Spread the Light of Freedom" – the first of the trilogy of patriotic films released by Doordarshan. Doordarshan planned to spread the mess…

In the 80s, Goutam Rakshit led Advertising Avenues, created the blockbuster commercial for their client VIP Undergarments. The brand was Frenchie. Dalip Tahil, the hero, tackl…

In 1993, a simple b/w 30cc ad was published on some page inside (of newspapers). It brought in a lot of attention. India is known for its extremely moralistic attitude where mi…

Different circles of Airtel had been running their communication based on local requirements. This meant there was no common thought between all communication across the country e…

In the 80s, Dhara, launched by NDDB, became the largest selling edible oil brand thanks to the subsidies, but it had acquired an image of ration oil! However, in the 90s, when …

1982, Maggi Noodles were launched in India, targeting working women. It was positioned as a “convenience product” - an alternative for lunch and dinner. By creating a new category…

In the early 90s, milk faced a surprising challenge from soft drinks. Thanks to liberalization, people got access to colas, sodas and chocolates, etc. The National Dairy Develo…

Advertising in the 80s was based on family situations and the product played a pivotal role. And it worked. The Bajaj bulb advertising used this by using nostalgia in fair measure…

From the mid-1980s, Femina carried a large number of articles on social issues and how women were working to improve them through their charity work. Something like Cosmopolita…

In the late 80s, an uplifting campaign was telecast showcasing the happiness of employees, the CSR activities that ranged from hospitals to sports and so on. It brought a sense of…