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Categories Advertising, Podcasts

L’Oreal – Because I Am Worth It

Posted on May 24, 2022by Vejay Anand
podcast
https://portfolio.mentza.com/portfolio/vejayanand/circles/16968 https://open.spotify.com/episode/7HMQmRAZg6lEcw9go5314e?si=esIOb78tRXqYbbye3y2zXw The article is https…
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Categories Advertising, Podcasts

Miss Clairol – Does She..or Doesn’t She?

Posted on May 24, 2022May 24, 2022by Vejay Anand
podcast
https://portfolio.mentza.com/portfolio/vejayanand/circles/16304 https://open.spotify.com/episode/0vhjLW8ZU12qxm0jmVGxzO?si=6bQWzxuBTvOZJjIKwwebsQ The article is https…
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Categories Advertising, Marketing

Iconic Ads: Kenneth Cole – Imelda Marcos

Posted on May 22, 2022May 22, 2022by Vejay Anand
1986 was the year in question. The former dictator Ferdinand Marcos and his wife, Imelda, were making headlines in the Philippines for their glamorous lifestyle despite the fact t…
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Categories Advertising, Podcasts

De Beers – A Diamond is Forever

Posted on May 19, 2022May 19, 2022by Vejay Anand
podcast
https://portfolio.mentza.com/portfolio/vejayanand/circles/15615 The article is here https://onlykutts.com/index.php/2021/07/28/de-beers-a-diamond-is-forever/ …
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Categories Advertising, Marketing

Pixar’s 22 Rules of Storytelling

Posted on May 11, 2022May 18, 2022by Vejay Anand
When Emma Coats, a former Pixar employee, tweeted a series of storytelling maxims in 2011, the list of "Pixar's 22 Rules Of Storytelling" was created and shared. "A mix of thin…
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Categories Advertising, Podcasts

Tobu Cycle

Posted on May 11, 2022May 12, 2022by Vejay Anand
podcast
A chat with Sulekha Bajpai who scripted the famous commercial for this favourite kiddie cycle brand https://portfolio.mentza.com/portfolio/vejayanand/circles/14929 For the w…
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Categories Advertising, Podcasts

Pan Parag

Posted on May 11, 2022May 19, 2022by Vejay Anand
podcast
The classic Pan Parag ad with Shammi Kapoor and Ashok Kumar. A conversation with Sulekha Bajpai who wrote the script https://portfolio.mentza.com/portfolio/vejayanand/circles/1…
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Categories Advertising, Podcasts

Mile Sur Mera Tumhara

Posted on May 11, 2022May 19, 2022by Vejay Anand
podcast
https://portfolio.mentza.com/portfolio/vejayanand/circles/13493 https://open.spotify.com/episode/698okZ29mP4iMrWGTfK1DA?si=VlbIPxnyQLK8b-vk0BUEZg Read the post at http…
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Categories Advertising, Marketing

Iconic Ads: Under Armour – I Will What I Want

Posted on May 8, 2022May 8, 2022by Vejay Anand
Before 2014, the majority of customers associated Under Armour with men. In 2013, the corporation clocked $2.3 billion, but its women's line brought in just $500 million. Due t…
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Categories Advertising

Iconic Ads: Chipotle – Back To The Start

Posted on May 3, 2022May 3, 2022by Vejay Anand
Consumers thought that all fast-food chains had the same issues - low-quality products and ingredients that were grown in poor conditions with bad practices Educating clients o…
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Categories Advertising, Marketing

Iconic Ads: Nike – Dream Crazy

Posted on May 1, 2022May 1, 2022by Vejay Anand
"Just Do It" had been a rallying cry for sportspersons of all sports and abilities for more than three decades. The company sought to not only reenergize its trademark attitude fo…
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Categories Advertising, Marketing

Iconic Ads: Bud Light – Dilly Dilly

Posted on April 29, 2022April 29, 2022by Vejay Anand
The objectives for Bud Light while advertising at the Superbowl were first trying to get people's focus back on Bud Light and secondly, getting the product into the hands of custo…
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Categories Advertising, Marketing

Iconic Ads/Statue: State Street – Fearless Girl

Posted on April 28, 2022April 28, 2022by Vejay Anand
The asset management firm, State Street Global Advisors, opted to advertise for an index fund that included companies with a varied gender mix and a high proportion of women in se…
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Categories Advertising, Marketing

Iconic Ads: Always – #Likeagirl

Posted on April 24, 2022April 25, 2022by Vejay Anand
It all began in the summer of 2013 at Cannes. Unilever's social experiment with Dove had been a big success at the fest. Procter and Gamble had been thinking of taking the social …
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