Pepsi’s Yeh Dil Maange More
Heinz – Draw Ketchup (Ketchup = Heinz)
The Heinz brand of tomato ketchup has some staggering market shares in some continents. In Europe, where the brand is well recognised and respected, it has an 80% market shar…
Categories Advertising
Iconic Ads: Pepsi – Hi, I Am Sanjana
1993, post-liberalization, cable television was taking off.
Entertainment had changed and there was more of it. The younger consumers were demanding and brand conscious.
Pep…
Marketing Isn’t Rocket Science: Why Fundamentals & Simplicity Win
Sometimes, I think the biggest mistakes in marketing don’t come from bad execution — they come from sheer confusion. Too many marketers simply don’t know what their real job is.
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Categories Advertising
Iconic Ads: Kamasutra – The Pleasure of Making Love
In 1991, a Korean company wanted to manufacture condoms in India, partnering with Raymond. Gautam Singhania approached Alyque Padamsee at Lintas. He was impressed with the work th…