Pepsi’s Yeh Dil Maange More
Iconic Ads: Vicco Turmeric Nahi Cosmetic
Vicco turmeric cream was aimed at young Indian women.
Haldi is an essential part of wedding festivities in North India. This association with the ceremony helped Vicco be brand…
Pan Parag
The classic Pan Parag ad with Shammi Kapoor and Ashok Kumar. A conversation with Sulekha Bajpai who wrote the script
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Categories Advertising
Iconic Ads: Vicks Action 500 – Haan Bhai Haan
In the 1980s, after Proctor & Gamble took over Richardson Hindustan, there was a fair bit of innovation to extend the Vicks brand.
As a part of this exercise, it launched a…
Iconic Ads: Kenneth Cole – Imelda Marcos
1986 was the year in question. The former dictator Ferdinand Marcos and his wife, Imelda, were making headlines in the Philippines for their glamorous lifestyle despite the fact t…