Pepsi’s Yeh Dil Maange More
Iconic Ads: Budweiser – This Bud’s For You
Anheuser-Busch began the 1970s with Schlitz as its main competitor, but by the end of the decade, it was up against a new No. 2 Miller.
Anheuser-Busch was jolte…
Categories Advertising
Subject Lines Matter
Email overload.
Inbox bombarded
Competition for the reader’s attention.
People spend a microsecond evaluating subject fields.
If it doesn’t capture their attention imm…
Categories Advertising
Iconic Ads: M-Seal – The Obliterated Will
In the early 2000s, Pidilite had been selling an epoxy compound adhesive under the brand ‘M-Seal’, as a B2B product. It was used by professionals like plumbers, mechanics, masons …
Categories Advertising
Iconic Ads: Nike – Gully Cricket
Nike was running a global campaign for football called Joga Bonito, which means a beautiful game in Portuguese. Football had the imagery of being a rough game and a contact sport.…