Pepsi’s Yeh Dil Maange More
Why Great Stories Stick — And What Brands Can Learn from the Movies
We all love a good movie. But have you ever asked yourself why?
It's not just the visuals, the actors, or even the music.
We love movies because they tell a story.
A stor…
Categories Advertising
Iconic Ads: VIP Luggage – Bye, Bye
VIPs “ Kal Bhi, Aaj Bhi” ads struck a deep chord with the target of 35 – 40 years age group and appealed to the middle-class.
VIP now wanted to upgrade its imagery with the shi…
Categories Advertising
Iconic Ads: Nirma Beauty Soap – Saundarya Sabun
In 1990, Nirma launched a soap in the toilet soap segment. It was a beauty soap targeted at those customers who purchased Lux at a price lesser than it, with its value for money p…
Categories Advertising
Iconic Ads: Happydent – Palace – Tera Dil Roshan
When Happydent was launched by Perfetti in India, McCann Erickson was asked to handle the advertising.
It was a simple task. Happydent could make teeth white. The Italian comme…