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Iconic Ads: Complan – I am a Complan Girl
Glaxo first brought it to India in 1964. Doctors were the first to recommend Complan — an abbreviated form of ‘Complete Food Plan' — as a convalescence drink.
However, in India…
Iconic Ads: Apple – Get A Mac
Mac sales had declined in the mid-2000s, so Apple wanted to offer customers a softer, human side of the Mac.
Furthermore, a new Intel-based Mac was about to be released, which …
Iconic Ads: US School of Music – They Laughed When
The direct marketing movement had its stars, and undoubtedly John Caples was one of the early ones. Caples was the genius behind the most famous direct mail marketing of all time,…
Great Campaigns: Heineken – The Office Cleaners
According to a report by the ADP Research Institute, workers worldwide were working an average of 9.2 hours of unpaid overtime each week. This trend of overworking has been on the…