Pepsi’s Yeh Dil Maange More
Toblerone – A Rebranding for the Better
The government of Switzerland threw a spanner in the works. As part of an effort to meet the rising demand internationally and strengthen the Toblerone, Mondelez decided to shift …
Iconic Ads: Diet Pepsi – Ray’s Song
Ray Charles appeared in a Joy Pytka-directed Diet Pepsi commercial that pushed an extravagant chartbuster on Super Bowl viewers.
After another lucrative campaign using celebrit…
Categories Advertising
Iconic Ads: CPAA – Be Nice to Smokers, they die faster
In early 2000, the Cancer Society (CPAA) approached Piyush Pandey to create a campaign for cancer prevention, specifically anti-smoking. Piyush had lost his sister earlier to canc…
Categories Advertising
Iconic Ads: Vicco Vajradanti – Toothpaste & Toothpowder
In the 70s & 80s, when people visited the cinemas, chances are you saw a commercial which had many people of various age groups cracking nuts, tearing sugar cane and biting ap…