Pepsi’s Yeh Dil Maange More
Categories Advertising
Iconic Ads: Suzuki Samurai – No Problem
There was a period in the mid-1990s when an aggressive TVS Suzuki launched a new brand or variant nearly every year. Among the launches were the AX 100, Supra, Shogun, etc., and t…
The Brand-Driven Enterprise Defined
There is a particular kind of confusion that plagues boardrooms when the word "brand" comes up. Finance teams interpret it as a discussion about advertising budgets. Operations le…
Categories Advertising
Iconic Ads: MDH – Asli Masale Sach Sach
For many years, housewives ground the spices and masalas at home. One of the pioneers of packaged, ready to use masalas was MDH – Mahashian Di Hatti.
Dharampal Gulati, the MD o…
Categories Advertising
Iconic Ads: Toh Life Jingalala – Tata Sky
Till around 2005, DTH was considered premium and exclusive. People had cable connections, which aired seventy to eighty channels and were happy with it. There were some satellite …