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Tag: pepsi

Categories Advertising, Marketing

Iconic Ads: Pepsi – Cindy Crawford (& the Diet Coke and Diet Pepsi spinoffs)

Posted on July 3, 2022July 6, 2022by Vejay Anand
Cindy-Crawford-Super-Bowl-Pepsi-Ad
Lee Garfinkel remembers how one idea inspired a series for 3 different brands. The concept of an innocent kid watching a sexy fashion model or actress drink a Pepsi started out…
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Categories Advertising, Marketing

Iconic Ads: Pepsi – Michael Jackson

Posted on November 27, 2021November 27, 2021by Vejay Anand
Michael Jackson's managers approached Jay Coleman, founder/CEO of Entertainment Marketing & Communications International, in 1983, one year after the success of the album Thri…
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Categories Advertising

Iconic Ads: Pepsi – Yeh Dil Maange More – Shahrukh & Sachin

Posted on July 13, 2021June 13, 2022by Vejay Anand
Yeh Dil Maange More was coined by Anuja Chauhan at JWT. This was the Indian version of the ‘Ask For More’ commercial by Janet Jackson for Pepsi. The phrase became extremely pop…
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Categories Advertising

Iconic Ads: Pepsi – Mera Number Kab Aayega

Posted on July 13, 2021July 13, 2021by Vejay Anand
In early 2000, internationally Pepsi had launched a promo campaign, Pepsi Numeromania. As complicated as the name, was the promo. Pepsi wanted a campaign that was simpler and Indi…
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Categories Advertising

Iconic Ads: Pepsi – Hi, I Am Sanjana

Posted on July 11, 2021July 11, 2021by Vejay Anand
1993, post-liberalization, cable television was taking off. Entertainment had changed and there was more of it. The younger consumers were demanding and brand conscious. Pep…
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Categories Advertising

Iconic Ads: Pepsi – Yeh Dil Maange More

Posted on July 10, 2021September 18, 2022by Vejay Anand
Pepsi always understood the prevailing attitude of the youth and communicated with them in a language that was relevant at that time. Over time, as the youth evolved, so did the c…
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Categories Advertising

Iconic Ads: Pepsi – Yehi Hai Right Choice Baby A-Ha!

Posted on July 10, 2021July 10, 2021by Vejay Anand
It was the early 90s when liberalization had started. The attitude of the youth had changed from planning for the future to living for now. They did not want to go the conventiona…
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Categories Advertising

Iconic Ads: Pepsi – Nothing Official About It

Posted on July 2, 2021July 1, 2022by Vejay Anand
The 1996 Cricket World Cup was a proxy to celebrate the liberalized India - a battleground for the cola MNCs that had come in. A lot was at stake.  Pepsi had lost its bid …
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