Tag: marketing

Brand positioning is the "science and art of creating and deploying messages that create perceptions in the minds of your target markets." This is based on the idea that your mark…

The concept that South Korean popular culture has exerted a huge influence on the world at large is known as "Hallyu," or "the Korean wave." K-Pop is comparatively recent, evol…

This is a confusing world. Customers talk about having a global outlook. There is a strong sense of being localised in tastes and, along with it, asserting a need to be personalis…

A look at the first significant ambush marketing exercise in India between the Cola giants https://portfolio.mentza.com/portfolio/vejayanand/circles/22015 https://open.spot…

‘The Complete Man’ was a metrosexual, caring, loving, family man, who was a far cry from the way males were represented in the 70s & 80s. Here is the story behind the crea…

Pet food product manufacturers want to fill the innovation pipeline with products and ideas that open up new market possibilities for them. A pet food company's long-term succe…

Observe how other private labels have developed around the globe. Global retail leaders have demonstrated that a strong private-label product line can be a key component of a stor…

In the 1920s, MIT and Harvard researchers explored the correlation between working conditions and productivity at Western Electric's Hawthorne factory outside Chicago. To do so, t…

If you work in marketing, you've probably heard about the terms 'brand community' from your bosses. You may have a rudimentary understanding of how to get started, such as by …

A rise in interest in pets is being generated by those who have adopted pets as a form of companionship in the wake of the pandemic. Pet businesses & internet marketplaces hav…

I saw online that a TV priced at Rs. 60,000. I went shopping at a local electronics store that offered it for Rs 59,000, which I happily accepted. Except that another dealer was s…

The buzzword in marketing today is influencer marketing. Finding influencers isn't difficult, but getting the good ones are. The ongoing COVID 19 crisis has increased the impor…

Photographs & pictures make us feel good sometime later when we look back and look at the time gone by.  Taylor Swift has no problem associating with Keds. She wore it…

Email overload. Inbox bombarded Competition for the reader’s attention. People spend a microsecond evaluating subject fields. If it doesn’t capture their attention imm…