Skip to content

Point of View

Business & Marketing Thoughts

  • Home
  • Blog
  • Subscribe
  • About Me
  • Contact

Categories

  • Advertising
  • Business
  • General
  • Marketing
  • Pets
  • Podcasts
  • Twitter
  • LinkedIn
  • YouTube
© 2021 Point of View / Onlykutts. All rights reserved.

Tag: marketing

Categories Advertising

Soap Wars – Surf, Nirma & Wheel

Posted on January 9, 2023January 9, 2023by Vejay Anand
nirma vs wheel
There was a time when fast-moving consumer goods (FMCG) businesses ruled the marketing landscape and HLL (Unilever) was the unchallenged ruler. Then, seemingly out of nowhere, Nir…
Continue reading "Soap Wars – Surf, Nirma & Wheel"
Categories Marketing

Pratfall Effect: Flaws Leading To Brand Adoption

Posted on January 3, 2023January 4, 2023by Vejay Anand
Listerine
We are continually bombarded by stimuli, and we increasingly make judgments based on unconscious biases, external influences, and cerebral shortcuts. The Pratfall Effect is one…
Continue reading "Pratfall Effect: Flaws Leading To Brand Adoption"
Categories Advertising, Marketing

The Tata Nano Flop

Posted on December 27, 2022December 28, 2022by Vejay Anand
Tata nano
Ratan Tata conceived the Tata Nano. He spotted a four-membered family riding a scooter in November 2003. It rained and the family managed and settled on the two-wheeler somehow. T…
Continue reading "The Tata Nano Flop"
Categories Marketing

De – Positioning with Positioning

Posted on December 9, 2022December 9, 2022by Vejay Anand
siri-vs--google-assistant-vs--alexa-1608004745
Brand positioning is the "science and art of creating and deploying messages that create perceptions in the minds of your target markets." This is based on the idea that your mark…
Continue reading "De – Positioning with Positioning"
Categories Marketing

The Global Impact of K-Pop

Posted on November 28, 2022November 30, 2022by Vejay Anand
BTS
The concept that South Korean popular culture has exerted a huge influence on the world at large is known as "Hallyu," or "the Korean wave." K-Pop is comparatively recent, evol…
Continue reading "The Global Impact of K-Pop"
Categories Business, Marketing

The Collaborative- 3-Box Model – Framework for Building Global, Local And Personal Brands

Posted on July 8, 2022July 8, 2022by Vejay Anand
kit kat in Japan
This is a confusing world. Customers talk about having a global outlook. There is a strong sense of being localised in tastes and, along with it, asserting a need to be personalis…
Continue reading "The Collaborative- 3-Box Model – Framework for Building Global, Local And Personal Brands"
Categories Marketing, Pets

Puffery Claims In Petfood Marketing

Posted on June 8, 2022June 8, 2022by Vejay Anand
misleading claims
Pet food product manufacturers want to fill the innovation pipeline with products and ideas that open up new market possibilities for them. A pet food company's long-term succe…
Continue reading "Puffery Claims In Petfood Marketing"
Categories Marketing, Pets

Private Labels in Pet Care Marketplaces

Posted on December 15, 2021January 17, 2022by Vejay Anand
Observe how other private labels have developed around the globe. Global retail leaders have demonstrated that a strong private-label product line can be a key component of a stor…
Continue reading "Private Labels in Pet Care Marketplaces"
Categories Marketing

The Bias Through the Hawthorne Effect

Posted on December 10, 2021December 10, 2021by Vejay Anand
In the 1920s, MIT and Harvard researchers explored the correlation between working conditions and productivity at Western Electric's Hawthorne factory outside Chicago. To do so, t…
Continue reading "The Bias Through the Hawthorne Effect"
Categories Business, Marketing

Brand Communities – Getting Started

Posted on December 7, 2021January 18, 2022by Vejay Anand
If you work in marketing, you've probably heard about the terms 'brand community' from your bosses. You may have a rudimentary understanding of how to get started, such as by …
Continue reading "Brand Communities – Getting Started"
Categories Marketing, Pets

Personalization in Pet Care Retail (Or Lack of It)

Posted on December 6, 2021December 7, 2021by Vejay Anand
A rise in interest in pets is being generated by those who have adopted pets as a form of companionship in the wake of the pandemic. Pet businesses & internet marketplaces hav…
Continue reading "Personalization in Pet Care Retail (Or Lack of It)"
Categories General, Marketing

Why we like the 1st Piece of Information?- Anchoring Bias

Posted on June 30, 2021June 30, 2021by Vejay Anand
I saw online that a TV priced at Rs. 60,000. I went shopping at a local electronics store that offered it for Rs 59,000, which I happily accepted. Except that another dealer was s…
Continue reading "Why we like the 1st Piece of Information?- Anchoring Bias"
Categories Advertising

Are Your Influencers Influential?

Posted on June 29, 2021June 29, 2021by Vejay Anand
The buzzword in marketing today is influencer marketing. Finding influencers isn't difficult, but getting the good ones are. The ongoing COVID 19 crisis has increased the impor…
Continue reading "Are Your Influencers Influential?"
Categories Marketing

Marketing Memories: Why Nostalgia Sells

Posted on June 29, 2021June 29, 2021by Vejay Anand
Photographs & pictures make us feel good sometime later when we look back and look at the time gone by.  Taylor Swift has no problem associating with Keds. She wore it…
Continue reading "Marketing Memories: Why Nostalgia Sells"

Posts navigation

Page 1 Page 2 Next
Search