This is a confusing world. Customers talk about having a global outlook. There is a strong sense of being localised in tastes and, along with it, asserting a need to be personalis…
Pet food product manufacturers want to fill the innovation pipeline with products and ideas that open up new market possibilities for them.
A pet food company's long-term succe…
Observe how other private labels have developed around the globe. Global retail leaders have demonstrated that a strong private-label product line can be a key component of a stor…
In the 1920s, MIT and Harvard researchers explored the correlation between working conditions and productivity at Western Electric's Hawthorne factory outside Chicago. To do so, t…
If you work in marketing, you've probably heard about the terms 'brand community' from your bosses.
You may have a rudimentary understanding of how to get started, such as by …
A rise in interest in pets is being generated by those who have adopted pets as a form of companionship in the wake of the pandemic. Pet businesses & internet marketplaces hav…
I saw online that a TV priced at Rs. 60,000. I went shopping at a local electronics store that offered it for Rs 59,000, which I happily accepted. Except that another dealer was s…
The buzzword in marketing today is influencer marketing. Finding influencers isn't difficult, but getting the good ones are.
The ongoing COVID 19 crisis has increased the impor…
Photographs & pictures make us feel good sometime later when we look back and look at the time gone by.
Taylor Swift has no problem associating with Keds. She wore it…
Email overload.
Inbox bombarded
Competition for the reader’s attention.
People spend a microsecond evaluating subject fields.
If it doesn’t capture their attention imm…
In 2004, Arthur Miller wondered, “How can the polls be neck and neck when I don’t know one Bush supporter?” Since he did know any, he wondered where were all these people?
…
Classic demographics like age and gender are losing importance among marketers.
Some observations
Global connectivity is hastening the spread of information.&nbs…
Raksha Bandhan or Friendship Day has seen an outpouring of emotional creativity from brands. This is an indication of social mores, as we as consumers have become more socially aw…
The Tata Nano was a great product at a great price. Launched in 2009, it was the cheapest car in the world. History was being created; a blue ocean amid all the other coloured one…
