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Tag: branding

Categories Marketing

The Importance of Brand Consistency

Posted on December 15, 2022by Vejay Anand
the-importance-of-brand-consistency.jpg
When you travel with Singapore Airlines, you feel that many aspects communicated through various media are extended to the aircraft - the Singapore Girl, the high price levels, t…
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Categories Business, General, Marketing

Brandless & Branded- No Name

Posted on April 12, 2022April 13, 2022by Vejay Anand
It was a difficult time for the Canadian economy in the 1970s. With such significant inflation, consumers were forced to spend a larger portion of their income on essentials like …
Continue reading "Brandless & Branded- No Name"
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