For many years The Times of India had used subtle humour to connect with the Indian audience. For the first time in the 2000s, there was a break.
The primary objective was to s…
There was a time in the 90s when Chax Chakravarty and Pops Sridhar led Chaitra Leo Burnett into a series of great campaigns.
Kawasaki Bajaj developed a 4 stroke bike which was …
In 2011-12, Airtel had launched 3G countrywide. There were around 200 million Indians, aged between 15 and 25 years. The youth were the easy adapters of technology. At that time, …
Nike was running a global campaign for football called Joga Bonito, which means a beautiful game in Portuguese. Football had the imagery of being a rough game and a contact sport.…
In the late 90s, Thums Up advertising was about in-your-face machoism.
Around that time, the Bollywood superhit Dilwale Dulhania Le Jayenge was released, and the typical Bollyw…
