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Tag: agnello dias

Categories Advertising

Iconic Ads: The Times of India – Pakya Select Ho Gaya

Posted on July 13, 2021by Vejay Anand
For many years The Times of India had used subtle humour to connect with the Indian audience. For the first time in the 2000s, there was a break. The primary objective was to s…
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Categories Advertising

Iconic Ads: Bajaj Caliber – The Unshakeable

Posted on July 12, 2021by Vejay Anand
There was a time in the 90s when Chax Chakravarty and Pops Sridhar led Chaitra Leo Burnett into a series of great campaigns. Kawasaki Bajaj developed a 4 stroke bike which was …
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Categories Advertising

Iconic Ads: Airtel – Har Ek Friend Zaroori Hota Hai

Posted on July 12, 2021July 12, 2021by Vejay Anand
In 2011-12, Airtel had launched 3G countrywide. There were around 200 million Indians, aged between 15 and 25 years. The youth were the easy adapters of technology. At that time, …
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Categories Advertising

Iconic Ads: Nike – Gully Cricket

Posted on July 12, 2021by Vejay Anand
Nike was running a global campaign for football called Joga Bonito, which means a beautiful game in Portuguese. Football had the imagery of being a rough game and a contact sport.…
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Categories Advertising

Iconic Ads: Thums Up – Bungee Jumping

Posted on July 11, 2021July 11, 2021by Vejay Anand
In the late 90s, Thums Up advertising was about in-your-face machoism. Around that time, the Bollywood superhit Dilwale Dulhania Le Jayenge was released, and the typical Bollyw…
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