The Project
In the early 70s, a team of managers at Levers, worked on a project to create a 'freshness' soap in the premium price segment. They tried a blue soap. A brainstormi…
Around 2004, a couple of years later after Hutch set foot in India, it wanted to roll out a national film showcasing its pan-India footprint. The brief to the agency was simple: a…
In 2009, ZooZoos were launched during the IPL – Season 2 to promote various value-added services of Vodafone. The idea was to create one ad per day highlighting one feature, a tot…
In 1991, a Korean company wanted to manufacture condoms in India, partnering with Raymond. Gautam Singhania approached Alyque Padamsee at Lintas. He was impressed with the work th…
In 1982, Prestige introduced a new revolutionary product, a pressure cooker with GRS (Gasket Release System). It had a rubberized gasket instead of a melt gasket, which decreased …
As per reports, ‘Sabki Pasand Nirma’ is one of the longest-running jingles of Indian advertising, even though the commercial has been tweaked time and again, keeping pace with the…
The 50-cc moped Luna became a winner in the 1970s. Launched by the Firodias, the cross between a bicycle and motorcycle was targeted at the middle class—men and women
The Luna …
If you are the 70s/80s kid, you grew up with Rasna.
Rasna used to be a part of the household monthly shopping basket. Bottles of juice concentrates were kept handy, to help kid…
Pizza was a unique idea in India when Domino's Pizza launched it. Only high-end consumers enjoyed it in fancy restaurants. The goal then was to educate and introduce customers to …
The mid-90s were the early days for mobile telephony in India. Everybody who was somebody was trying to get a piece of the pie. Ericsson was one of them, and Nexus Equity was thei…
In the late 70s, if you visited a cinema, chances are you would have seen Sunil Gavaskar driving the ball exquisitely in a Palmolive commercial, and with every drive, it was shown…
Nycil, the talcum powder was handled by many agencies before it reached the doorstep of Sista in the early 70s.
There were no consistent and good creatives until then. Nycil w…
In the 80s, Photophone Industries launched a simple, uncomplicated colour camera that promoted colour over the predominant black and white. (Btw cameras could use b/w and colour r…
With a loan of Rs 80, seven Gujarati ladies started Shri Mahila Griha Udyog Lijjat Papad. To grow their business, they wanted to advertise with a shoestring budget, far away from …
